US Chamber of Commerce’s plea to the feds, new audio-only posts for Twitter & more

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US Chamber of Commerce calls on feds to preempt CA privacy law   Sep 7, 2018 by Greg Sterling Pressure is building from business interests for new federal privacy legislation.

From MarTech Today

5 steps to building a winning tech project proposal   Sep 7, 2018 by Ryan Phelan Being successful with martech is about more than technology. Here's how to propose a convincing tech development plan and build consensus for approval.

The MarTech Minute: NewCred's new Idea Lab, Viant unveils B2B solution & more   Sep 7, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed

From Marketing Land

Facebook is combining website, app, offline purchase data into one view for advertisers   Sep 7, 2018 by Amy Gesenhues The company also added new Standard Events and app-specific metrics.

Twitter adds audio-only broadcasting for iOS app, Periscope   Sep 7, 2018 by Robin Kurzer Responding to user demand, Twitter gets in on the rising popularity of audio.

Facebook renames Canvas ads 'Instant Experience' ads, gives them pixel capabilities   Sep 7, 2018 by Amy Gesenhues The full-screen mobile ad can now be used in retargeting campaigns.

From Around The Web

How YouTube Watch Time Is the Video Metric Marketers Need, CMS Wire

Bid Caching: Just Another Auction Game With Unknown Rules, AdExchanger

Expert Insight: How Marketers Need to Respond to the Rapidly Evolving MarTech Landscape, KoMarketing

GM, Synchrony bet big on private clouds, CIO

New Study: 2018 PROMO Online Video Statistics and Trends, MartechSeries

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