SearchCap: Google Dynamic Search ads, advanced speed optimization tips, Google penalties & more

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Google now shows dynamic search ad performance aggregated by landing page   Sep 10, 2018 by Ginny Marvin The landing page report is one of three reports available for dynamic ad targets in the Google Ads interface.

From Search Engine Land

3 ways retailers can amplify revenue on Google   Sep 10, 2018 by Digital Marketing Depot Some combinations are more than complementary; they're transformative. In those instances, the two components don't simply augment one another, they actually evolve into something new and superior to what they were before. Retailers can apply this idea to their performance marketing strategies.

Double down on speed optimization with these 9 advanced tips   Sep 10, 2018 by Aleh Barysevich Does your site have a need, a need for speed? Here's a breakdown of Google's PageSpeed Insight Rules and best practice advice on optimizing web pages for greater speed performance.

After Google manual actions expire, algorithms may handle some of those site penalties   Sep 10, 2018 by Barry Schwartz Google has confirmed again that manual actions, human-driven search penalties, can expire over time.

Elite SEM acquires CPC Strategy with an eye toward growing its Amazon practice   Sep 7, 2018 by Ginny Marvin The e-commerce-focused agency has more than 125 employees and a proprietary retail search advertising optimization platform.

From Marketing Land

Customer Data Challenge: Improve martech efficiency and ROI with unified data   Sep 10, 2018 by Digital Marketing Depot Unifying the data that resides in your martech stack is a huge challenge — one that costs US brands millions of dollars annually. Nearly half of marketers surveyed say data silos affect their ability to engage, support and meet customer needs.

Pinterest says it has 250 million active monthly users   Sep 10, 2018 by Amy Gesenhues The social media platform touts more than 750 billion pins, up 75 percent over last year.

LinkedIn brings Dynamic Ads into Campaign Manager platform   Sep 10, 2018 by Amy Gesenhues Advertisers will be able to create and manage Dynamic Ad campaigns and track how they are performing using LinkedIn's ad management tool.

Facebook advertisers can now manage where Instant Article, in-stream video ads appear   Sep 10, 2018 by Amy Gesenhues Advertisers are getting a more complete view of where their ads may be placed before a campaign, as well as more thorough publisher delivery reports.

Search News From Around The Web

#GTMTips: Format Value Option In Google Tag Manager Variables, Simo Ahava

Bing's New Automated Bidding Options: What's the Scoop?, Acquisio

Could Voice Search Technology Change the Dynamics of Brand Loyalty?, Skyword

Expert Local Citation Survey: How Important Are Local SEO Citations?, BrightLocal

Internal Linking & Mobile First: Large Site Crawl Paths in 2018 & Beyond, Moz

Jack Ma to retire as Alibaba chairman, RetailDive

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