ICYMI: Now you can enable call reporting at the account level in Google Ads. Here’s how

Now you can enable call reporting at the account level in Google Ads. Here's how   Sep 20, 2018 by Ginny Marvin The new feature means no more forgetting to enable call reporting for every call extension and call-only ad.

If you're not using Remarketing Lists and Similar Audiences for Search, you're leaving money on the table Sep 21, 2018 by John E Lincoln Tapping into Similar Audiences in conjunction with RLSA can be a recipe for success for retail marketers. Here's how.

Quora introduces Broad Targeting, says audience hits 300 million monthly users Sep 21, 2018 by Ginny Marvin Question and answer platform Quora says it now has an audience of 300 million monthly unique users, that's up from 200 million reported last year.

Amazon now 3rd biggest digital ad seller in US Sep 19, 2018 by Ginny Marvin Amazon is set to bring in $4.61 billion from digital advertising this year, according to a new estimate from eMarketer.

Bing Ads gives advertisers machine learning-powered insights Sep 18, 2018 by Ginny Marvin Competition tab, performance insights and location recommendations highlight performance changes and competitive pressures, offering suggestions advertisers can take to improve results.

Google is right; click-through and conversion rates kinda don't matter Sep 17, 2018 by Andy Taylor Say what? Turns out you may be focusing on the wrong things if you're fixated on click-through and conversion rates. Here are a number of reasons why.

Keyword research strategies in a close-variant world Sep 17, 2018 by Megan Taggart Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a successful keyword research strategy in a close-variant world.

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