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2018年9月24日 星期一

The Adobe/Marketo mega-deal, why the NY Times broke down its silos & how AI in marketing is like cake baking

 


 
Featured story
 

With Marketo mega-deal, Adobe's reach just got a whole lot wider

 

Sep 21, 2018 by Barry Levine

At least one analyst said the acquisition "fundamentally resets the competitive playing field" for B2B martech buyers and vendors."

 
From MarTech Today
 
The MarTech Minute: Taboola, Unbounce's partnership; new tech for SalesLoft; more
  Sep 21, 2018 by Robin Kurzer

The martech week in review: News and announcements in marketing technology this week that you might have missed

 
[Reminder] Customer data strategies and identity resolution webinar
  Sep 21, 2018 by Digital Marketing Depot

Join our martech experts from Merkle and Lytics as they explain how unifying customer data can result in a more efficient martech stack — to deliver more compelling marketing messages and, ultimately, customer experiences. You'll learn: Identity resolution techniques that increase customer data accuracy as well as knowledge of your customers across the organization. How […]

 
Here's why The New York Times broke down its martech and engineering silos
  Sep 21, 2018 by Robin Kurzer

Though true collaboration between teams requires a 'pardigm shift,' The New York Times' Pamela Della Motta, Kristian Kristensen say the gains were too productive not to merge them.

 
Making the AI marketing journey a piece of cake
  Sep 21, 2018 by Paris Loesch

How is using artificial intelligence in marketing similar to baking a cake? Contributor Paris Loesch explains.

From Marketing Land
 
Instagram rumored to be testing a hashtag selector tool, geo-fenced posts
  Sep 21, 2018 by Amy Gesenhues

The company would not comment on possible features being tested but did confirm it was not building a native sharing feature.

 
Google Data Studio comes out of beta
  Sep 20, 2018 by Ginny Marvin

The company continues to develop new features for the reporting product.


 
 

Attend MarTech Conference: October 1-3, 2018 in Boston

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