Marketing Day: Facebook Stories ads debut, Nike’s sales jump, SMX East tickets & more

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Report: Nike's sales jump 31% in wake of Kaepernick ad campaign   Sep 11, 2018 by Greg Sterling Nike success may embolden other brands to take stronger social and political positions.

From Marketing Land

Facebook's Dynamic Ads, Collection Ads are getting a pre-holiday touch-up   Sep 11, 2018 by Amy Gesenhues Dynamic ads are getting customizable overlays and Facebook's recently introduced video creation kit will include holiday specific templates.

Salesforce adds process improvements to Sales Cloud, Einstein AI to Pardot   Sep 11, 2018 by Barry Levine The enhancements are intended to improve sales flows and marketing insights.

HubSpot adds on-board video capability with Vidyard integration   Sep 11, 2018 by Barry Levine Now, marketing, sales and service can add videos, create video messaging or add interactive layers within the HubSpot dashboard.

Book now for SMX East — Rates increase next week!   Sep 11, 2018 by Marketing Land Serious marketers are attending SMX® East October 24-25 in New York City for actionable SEO and SEM tactics. Book your All Access pass by this Saturday to save $300 off on-site rates. Why pay more next week for the exact same ticket?

Oath combines its ad tech assets under new Oath Ad Platforms brand   Sep 11, 2018 by Ginny Marvin The Verizon-owned company appears to be at a pivotal point with CEO Tim Armstrong reportedly leaving.

Adobe: 47% of smart speaker owners using device in shopping process   Sep 11, 2018 by Greg Sterling Another survey finds significant numbers of consumers using smart speakers for product research and purchases.

Ready your budgets, advertisers, Facebook Stories ads are coming   Sep 10, 2018 by Amy Gesenhues Facebook Marketing Partners are currently being offered the opportunity to let clients beta test the new ad units.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Report: Gen Z, Millennials more willing to give up personal data in exchange for personalized experiences   Sep 11, 2018 by Robin Kurzer A Salesforce report on consumer trust trends reinforces what we already knew: transparency can go a long way to allay the fears of consumers torn between the allure of personalization and its risks.

Discover the 'new' new rules of marketing   Sep 11, 2018 by Scott Brinker The pace of marketing innovation is accelerating. Some organizations keep up. Others… well, they're a work in progress. Attend MarTech® October 1-3 in Boston for uncommon wisdom that ensures you overcome the contradictions of modern marketing.

For more marketing news from around the web, check out the full Marketing Day article on our site.

SMX East returns to NYC, better than ever: October 24-25, 2018 Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

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