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2018年9月11日 星期二

SearchCap: Responsive display ads roll out on Google, Bing Ads update, register for SMX East & more

 


 
Featured story
 

Google responsive display ads roll out as new default display format

 

Sep 11, 2018 by Ginny Marvin

Advertisers upload their assets and leave the ad creation to Google's algorithms.

 
From Search Engine Land
 
Why isn't my fabulous content attracting quality links?
  Sep 11, 2018 by Julie Joyce

Not getting anyone to respond to your link outreach emails? Here's a look at why they may be failing and what you can do to improve your open rates and ultimately your link counts.

 
Book now for SMX East — Rates increase next week!
  Sep 11, 2018 by Search Engine Land

Serious marketers are attending SMX® East October 24-25 in New York City for actionable SEO and SEM tactics. Register by this Saturday to save over $300 off an All Access pass. Why pay more next week for the exact same ticket?

 
Bing Ads enhances Overview tab, makes it easier to save, share reports
  Sep 10, 2018 by Ginny Marvin

Updates include the ability to add or exclude search queries from the Overview tab.

From Marketing Land
 
Facebook's Dynamic Ads, Collection Ads are getting a pre-holiday touch-up
  Sep 11, 2018 by Amy Gesenhues

Dynamic ads are getting customizable overlays and Facebook's recently introduced video creation kit will include holiday specific templates.

 
Report: Nike's sales jump 31% in wake of Kaepernick ad campaign
  Sep 11, 2018 by Greg Sterling

Nike success may embolden other brands to take stronger social and political positions.

 
Oath combines its ad tech assets under new Oath Ad Platforms brand
  Sep 11, 2018 by Ginny Marvin

The Verizon-owned company appears to be at a pivotal point with CEO Tim Armstrong reportedly leaving.

 
Adobe: 47% of smart speaker owners using device in shopping process
  Sep 11, 2018 by Greg Sterling

Another survey finds significant numbers of consumers using smart speakers for product research and purchases.

 
Ready your budgets, advertisers, Facebook Stories ads are coming
  Sep 10, 2018 by Amy Gesenhues

Facebook Marketing Partners are currently being offered the opportunity to let clients beta test the new ad units.


 
 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

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