Marketing Day: Digital agencies on hiring, still the early days for YouTube performance ads, more

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Digital agencies are hiring, focusing on retention in 2019   Feb 5, 2019 by Robin Kurzer Agencies share what kinds of roles they are hiring for, and how to be strategic about hiring to get the best employees.

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Prepare to say goodbye to Facebook ad set budgets   Feb 5, 2019 by Amy Gesenhues All Facebook campaigns will run with campaign budget optimization as of September.

Google: Still 'early days' for performance advertising on YouTube   Feb 5, 2019 by Ginny Marvin On its fourth-quarter 2018 earnings call, the company noted YouTube's contributions to revenue growth and cited performance formats and YouTube TV initiatives as areas of future growth.

YouTube lets some advertisers buy masthead ads on CPM basis   Feb 5, 2019 by Amy Gesenhues Previously, YouTube Masthead ads (that run at the top of YouTube's Home feed) were only available on cost-per-day buying terms.

The growth opportunity DTC brands shouldn't neglect   Feb 5, 2019 by Casey Wuestefeld Direct to consumer brands should focus their open web spend on formats and strategies that work within the mid-funnel, which means emphasizing content.

Women love mobile games and brand advertisers should play along   Feb 5, 2019 by Christy Wong-Taylor Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here's how.

Brand equity: Does your email build it up or tear it down?   Feb 5, 2019 by Ryan Phelan Here are three questions to ask yourself before you send your next campaign.

Why subscription and consumption services need a different kind of marketing   Feb 4, 2019 by Barry Levine SAP and McKinsey point to the different approaches needed by marketing and advertising for these growing channels.

Facebook introduces household income targeting based on US ZIP code averages   Feb 4, 2019 by Amy Gesenhues The new feature allows advertisers to target ads based on where a user's household income falls percentage-wise (top 5%, top 10%, etc.).

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Webinar: 3 Types of Silos Killing Your Marketing Team   Feb 5, 2019 by Digital Marketing Depot Marketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so you can continuously optimize those processes for better results. But when teams are using disconnected technology, workflows and processes, it can be a struggle to manage day-to-day tasks.

Online Marketing News From Around The Web   DiscoverOrg Acquires ZoomInfo, Globe Newswire   Facebook Makes First Blockchain Acquisition With Chainspace, Cheddar   Facebook's Early Days at Harvard, The Atlantic   How To Measure Your Content's Revenue Efficiency, Marketo   How to Prepare a Video Marketing Strategy, My Emma   Measuring the Success of TrueView YouTube Ads, PPC Hero   Reddit is raising a huge round near a $3 billion valuation, TechCrunch   The 6-Step Plan to Escape the Spam Folder, AWeber   When Marketing Personalization Becomes Too Intrusive, CMS Wire

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