SearchCap: Local SEO survey, Moz domain authority and GOOG earnings

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5 takeaways from Google's Q4 2018 earnings for search marketers   Feb 5, 2019 by Ginny Marvin Google executives discussed search experience, campaign, device and performance updates on Monday's earnings call.

From Search Engine Land

Moz upgrades controversial 'domain authority' metric   Feb 5, 2019 by Barry Schwartz The company says it has made a lot of improvements, but SEOs still struggle with this hot-button metric.

SMX Advanced registration is open!   Feb 5, 2019 by Search Engine Land Join us at SMX® Advanced for the search marketing event of the year! Actionable search marketing tactics, professional connections that will advance your career, and community celebrations like the Search Engine Land Awards await you in Seattle June 3-5. The site up and registration is open! Here's a sneak peek at some of the sessions […]

How to keep PPC accounts healthy when using automation   Feb 5, 2019 by Sponsored Content: Optmyzr Machine learning, artificial intelligence, Moore's Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly. Optmyzr co-founder Fred Vallaeys recently encapsulated the new roles humans will play in an AI world to help PPC pros […]

Survey: Local SEO an 'artisanal' discipline dominated by small agencies   Feb 4, 2019 by Greg Sterling Roughly 53 percent of firms doing local SEO have 10 or fewer clients.

From Marketing Land

Prepare to say goodbye to Facebook ad set budgets   Feb 5, 2019 by Amy Gesenhues All Facebook campaigns will run with campaign budget optimization as of September.

Digital agencies are hiring, focusing on retention in 2019   Feb 5, 2019 by Robin Kurzer Agencies share what kinds of roles they are hiring for, and how to be strategic about hiring to get the best employees.

Google: Still 'early days' for performance advertising on YouTube   Feb 5, 2019 by Ginny Marvin On its fourth-quarter 2018 earnings call, the company noted YouTube's contributions to revenue growth and cited performance formats and YouTube TV initiatives as areas of future growth.

YouTube lets some advertisers buy masthead ads on CPM basis   Feb 5, 2019 by Amy Gesenhues Previously, YouTube Masthead ads (that run at the top of YouTube's Home feed) were only available on cost-per-day buying terms.

The growth opportunity DTC brands shouldn't neglect   Feb 5, 2019 by Casey Wuestefeld Direct to consumer brands should focus their open web spend on formats and strategies that work within the mid-funnel, which means emphasizing content.

Women love mobile games and brand advertisers should play along   Feb 5, 2019 by Christy Wong-Taylor Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here's how.

Brand equity: Does your email build it up or tear it down?   Feb 5, 2019 by Ryan Phelan Here are three questions to ask yourself before you send your next campaign.

How to keep PPC accounts healthy when using automation   Feb 5, 2019 by Sponsored Content: Optmyzr Machine learning, artificial intelligence, Moore's Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly. Optmyzr co-founder Fred Vallaeys recently encapsulated the new roles humans will play in an AI world to help PPC pros […]

Why subscription and consumption services need a different kind of marketing   Feb 4, 2019 by Barry Levine SAP and McKinsey point to the different approaches needed by marketing and advertising for these growing channels.

Facebook introduces household income targeting based on US ZIP code averages   Feb 4, 2019 by Amy Gesenhues The new feature allows advertisers to target ads based on where a user's household income falls percentage-wise (top 5%, top 10%, etc.).

Search News From Around The Web

How to Set Up Metrics to Optimize Your Digital PR Team's Press Coverage, Moz

Google Search Console Drops For Google My Business UTM Usage, Search Engine Roundtable

Meet the teams keeping our corner of the internet safer, Google Blog

Recovering your Organic Traffic after a Web Migration Gone Wrong - #CrawlingMondays 6th Episode, Aleyda Solis

Voices of Search Episode 36: January 2019 SEO Winners and Losers, Search Metrics

Wix Promotes SEO in Super Bowl LIII Ad, But Fails, Bill Hartzer

Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5! Attend Search Engine Land's SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!

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