Marketing Day: Dominant digital Super Bowl brands, What’s next for display?

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Which Super Bowl advertisers won the digital game? Verizon, Bud Light, Pepsi   Feb 4, 2019 by Amy Gesenhues A look at how the top Super Bowl brands performed across digital channels during the big game.

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Conventional marketing wisdom is history Feb 4, 2019 by Scott Brinker When it comes to delivering exceptional experiences, maximizing ROI, and achieving company goals, conventional marketing wisdom is history. Success today depends on how you connect your strategy and organization to your marketing technology stack, all while checking assumptions, challenging organizational dogma, and letting go of outdated beliefs.

Google Display ads have evolved: What's next for display? Feb 4, 2019 by Brad Bender After 15 years of the classic image ad, here are three new ways to drive growth.

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Why clients in-house and what agencies can (and can't) do about it Feb 1, 2019 by Amy Gesenhues Clients moving services in-house isn't a new challenge, but our survey found it tops the list of digital agency concerns.

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