SearchCap: Super Bowl search ads, testing search ads, more

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Bing doesn't show ads for queries around Super Bowl commercials, while Google does   Feb 4, 2019 by Barry Schwartz Were you interested in driving online traffic to your Super Bowl ad campaign? If you tried to do it on Bing, you were out of luck again this year.

From Search Engine Land

Tips on testing responsive search ads Feb 4, 2019 by Ginny Marvin Are the additional characters or RSAs generating better results or more problems?

3 types of silos killing your marketing team Feb 1, 2019 by Digital Marketing Depot Marketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so you can continuously optimize those processes for better results. But when teams are using disconnected technology, workflows and processes, it can be a struggle to manage day-to-day tasks, much less optimize and streamline how […]

From Marketing Land

Which Super Bowl advertisers won the digital game? Verizon, Bud Light, Pepsi Feb 4, 2019 by Amy Gesenhues A look at how the top Super Bowl brands performed across digital channels during the big game.

Google Display ads have evolved: What's next for display? Feb 4, 2019 by Brad Bender After 15 years of the classic image ad, here are three new ways to drive growth.

Search News From Around The Web

Creating Smart Shopping campaigns with the local inventory ads setting enabled will be rejected, Google Ads Developer Blog

French regulator orders Google to take measures on advertising, Reuters

Google Search has a 'Superb Owl' Easter Egg for the Big Game, 9to5Google

Internal Links for SEO: An Actionable Guide, ahrefs.com

Microsoft Sees Bing Ad Revenue Inch Upward, MediaPost

Webinar: Mobile-First Indexing: What Got You There, Won't Get You Here, MobileMoxie Blog

3 Search Marketing Takeaways from SMX West 2019, CMS Wire

Alexa skills top 80,000 after a big Alexa-powered holiday season, TechCrunch

Daniel Waisberg Joins Google Webmaster Team As Search Advocate, Search Engine Roundtable

Google's John Mueller Can Send Personal Messages Via Google Search Console, Search Engine Roundtable

Reach your full account potential with optimization score - Google Ads Help, Google

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