Feb 4, 2019 by Barry Schwartz Were you interested in driving online traffic to your Super Bowl ad campaign? If you tried to do it on Bing, you were out of luck again this year.
Jan 31, 2019 by Ginny Marvin Keyword targeting offers the intent targeting of search and can be more granular than topic targeting. Auction Insights offer competitive visibility.
Jan 30, 2019 by Ginny Marvin Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top five, while the Google and Facebook duopoly still dominates.
Jan 29, 2019 by Daniel Gilbert Columnist Daniel Gilbert shares a script to help you identify negative phrases to improve CTR and QS for grant accounts at risk of suspension.
Jan 28, 2019 by Trevor George There are three dashboards on Amazon and each one tracks attribution differently. Here's what you need to know about Seller Central, Advertising Console and Amazon DSP.
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