SearchCap: Bing & Reddit, Google travel pricing & meta descriptions

Featured story

Bing announces AI-powered new 'intelligent search' features   Dec 14, 2017 by Greg Sterling None of the features or changes is disruptive, but they collectively point to the fact that search evolution is accelerating.

From Search Engine Land

Google: Fundamentals of writing meta descriptions don't change with longer search snippets   Dec 14, 2017 by Barry Schwartz Google has officially commented about what webmasters should focus on when writing meta descriptions after Google extended their search result snippets.

Google adds price tracking features to flight search, hotel search and Google Trips   Dec 14, 2017 by Barry Schwartz Google adds several features to help searchers plan their getaways.

How to calculate your marketing budget   Dec 14, 2017 by Digital Marketing Depot Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you're doing is working? There are subjective answers that are easily disprovable from one budget period to another.

SEO in 2018: Optimizing for voice search   Dec 14, 2017 by Bryson Meunier Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they're looking for when they're asking for it by voice.

Microsoft adds Reddit data to Bing search results, Power BI analytics tool   Dec 13, 2017 by Tim Peterson Reddit posts will appear in Bing's search results, and its data will be piped into Power BI for marketers to track brand-related comments.

From Marketing Land

Are you deciding on a marketing automation platform? Dec 14, 2017 by Digital Marketing Depot Let this report from MarTech Today help you make an informed choice.

Facebook announces 6-second pre-roll ad test, new mid-roll ad restrictions Dec 14, 2017 by Tim Peterson Facebook is also adjusting its News Feed algorithm to prioritize videos from publishers and creators that viewers 'seek out or return to watch,' the company said.

Snapchat's Lens Studio app opens augmented-reality format to everyone, including self-serve advertisers Dec 14, 2017 by Tim Peterson Anyone can use Lens Studio to create Snapchat's World Lenses, which can then be distributed via Snapcodes and deep links and attached to Snap Ads.

3 ways Gmail has changed email marketing Dec 14, 2017 by Kyle Henderick With Gmail accounting for every one in three inboxes, it's nothing to sneeze at. Columnist Kyle Henderick discusses the ways Google's email service can affect your next marketing campaign.

People have held 17B video chats on Messenger so far in 2017 Dec 14, 2017 by Tim Peterson Messenger's Year in Review contains several stats that may be of interest to brands looking to improve their marketing through Facebook's messaging app.

Search News From Around The Web

5 ways to improve your hiring process in 2018, Google Blog

All The Ways To Spot Negative SEO (Are You being Targeted?), ignitevisibility.com

Apple details indoor maps coverage of 34 airports, multiple malls, appleinsider.com

Google Rolls Out Search Results to Local Knowledge Panels - SEO Specialist in Toronto, Sergey Alakov

Google To Roll Out New Search Console Early Next Year, Search Engine Roundtable

How To Drive Traffic To Your Website: 5 Actionable SEO Tips, theupperranks.com

PPC & Statistics: Get Certain About Uncertainty, Periscopix

SearchResearch Challenge (12/14/17): What are those light patches on the ground?, SearchReSearch

The Importance of Brand Search Campaigns, Marketing Mojo

Yoast SEO: How to make your site stand out in search results, Yoast

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

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Marketing Day: Google Analytics updates, Facebook tests pre-roll ads & Snapchat’s Lens Studio app released

Featured story

Facebook announces 6-second pre-roll ad test, new mid-roll ad restrictions   Dec 14, 2017 by Tim Peterson Facebook is also adjusting its News Feed algorithm to prioritize videos from publishers and creators that viewers 'seek out or return to watch,' the company said.

From Marketing Land

Google Analytics releasing 4 new functions to offer more user-centric insights   Dec 14, 2017 by Susan Wenograd The new features reframe the focus on understanding user journeys.

Are you deciding on a marketing automation platform? Dec 14, 2017 by Digital Marketing Depot Let this report from MarTech Today help you make an informed choice.

Snapchat's Lens Studio app opens augmented-reality format to everyone, including self-serve advertisers Dec 14, 2017 by Tim Peterson Anyone can use Lens Studio to create Snapchat's World Lenses, which can then be distributed via Snapcodes and deep links and attached to Snap Ads.

3 ways Gmail has changed email marketing Dec 14, 2017 by Kyle Henderick With Gmail accounting for every one in three inboxes, it's nothing to sneeze at. Columnist Kyle Henderick discusses the ways Google's email service can affect your next marketing campaign.

People have held 17B video chats on Messenger so far in 2017 Dec 14, 2017 by Tim Peterson Messenger's Year in Review contains several stats that may be of interest to brands looking to improve their marketing through Facebook's messaging app.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

FCC repeals net neutrality by party line vote   Dec 14, 2017 by Greg Sterling FCC Chairman Ajit Pai, a former Verizon lawyer, gives his previous bosses an early Christmas present by gutting the 2015 rules.

Salesforce's new tool facilitates personalized customer communication across its clouds   Dec 14, 2017 by Robin Kurzer The CRM company's Distributed Marketing product allows marketers to share assets across their entire partner networks.

Why it's time to get bullish on accreditation for ad tech and martech in 2018   Dec 14, 2017 by Rob Rasko As industry groups release new standards for digital ad measurement, columnist Rob Rasko believes ad tech and martech providers will need to conform to them to stay competitive and be identified as trusted leaders.

Advertisers plan to increase mobile ad spend in 2018 despite ad fraud concerns [Study]   Dec 13, 2017 by Ginny Marvin Advertisers that spend at least $1 million per month on digital advertising cite combating fraud as a high priority.

For more marketing news from around the web, check out the full Marketing Day article on our site.

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

Connect with us on: Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here. MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us