Marketing Day: Google Analytics updates, Facebook tests pre-roll ads & Snapchat’s Lens Studio app released

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Facebook announces 6-second pre-roll ad test, new mid-roll ad restrictions   Dec 14, 2017 by Tim Peterson Facebook is also adjusting its News Feed algorithm to prioritize videos from publishers and creators that viewers 'seek out or return to watch,' the company said.

From Marketing Land

Google Analytics releasing 4 new functions to offer more user-centric insights   Dec 14, 2017 by Susan Wenograd The new features reframe the focus on understanding user journeys.

Are you deciding on a marketing automation platform? Dec 14, 2017 by Digital Marketing Depot Let this report from MarTech Today help you make an informed choice.

Snapchat's Lens Studio app opens augmented-reality format to everyone, including self-serve advertisers Dec 14, 2017 by Tim Peterson Anyone can use Lens Studio to create Snapchat's World Lenses, which can then be distributed via Snapcodes and deep links and attached to Snap Ads.

3 ways Gmail has changed email marketing Dec 14, 2017 by Kyle Henderick With Gmail accounting for every one in three inboxes, it's nothing to sneeze at. Columnist Kyle Henderick discusses the ways Google's email service can affect your next marketing campaign.

People have held 17B video chats on Messenger so far in 2017 Dec 14, 2017 by Tim Peterson Messenger's Year in Review contains several stats that may be of interest to brands looking to improve their marketing through Facebook's messaging app.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

FCC repeals net neutrality by party line vote   Dec 14, 2017 by Greg Sterling FCC Chairman Ajit Pai, a former Verizon lawyer, gives his previous bosses an early Christmas present by gutting the 2015 rules.

Salesforce's new tool facilitates personalized customer communication across its clouds   Dec 14, 2017 by Robin Kurzer The CRM company's Distributed Marketing product allows marketers to share assets across their entire partner networks.

Why it's time to get bullish on accreditation for ad tech and martech in 2018   Dec 14, 2017 by Rob Rasko As industry groups release new standards for digital ad measurement, columnist Rob Rasko believes ad tech and martech providers will need to conform to them to stay competitive and be identified as trusted leaders.

Advertisers plan to increase mobile ad spend in 2018 despite ad fraud concerns [Study]   Dec 13, 2017 by Ginny Marvin Advertisers that spend at least $1 million per month on digital advertising cite combating fraud as a high priority.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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