Google has officially commented about what webmasters should focus on when writing meta descriptions after Google extended their search result snippets.
Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you're doing is working? There are subjective answers that are easily disprovable from one budget period to another.
Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they're looking for when they're asking for it by voice.
Facebook is also adjusting its News Feed algorithm to prioritize videos from publishers and creators that viewers 'seek out or return to watch,' the company said.
With Gmail accounting for every one in three inboxes, it's nothing to sneeze at. Columnist Kyle Henderick discusses the ways Google's email service can affect your next marketing campaign.
Messenger's Year in Review contains several stats that may be of interest to brands looking to improve their marketing through Facebook's messaging app.
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