The Hill's 12:30 Report: Amtrak train derails in Washington state | GOP nears tax bill victory | McCain to miss vote | Congress faces crunch time on spending | Trump says he is not thinking about firing Mueller amid rumors | Fight over Trump transition emails | Trump to unveil 'America First' national security policy | Last-minute gift ideas

TAX REFORM IS ALMOST ACROSS THE FINISH LINE So close I can feel Paul Ryan avoiding stepping on any cracks and intensely inspecting any pennies he finds on the ground -- oh and he definitely has a daily alarm set for 11:11: How House Speaker Paul Ryan (R-Wis.) is probably feeling right now, trying to look calm. / Source: Getty Republicans are on the brink of a massive legislative achievement, the first with President Trump in office -- tax cuts! When the House is expected to vote: Tuesday. Then the bill will head to the Senate. http://bit.ly/2AUpE0i THE VOTE COUNT IN THE SENATE: In the Senate, any drama over the outcome appeared to be extinguished with the news that previous "no" votes, Sen. Bob Corker (R-Tenn.) and Sen. Marco Rubio (R-Fla), will vote "yes." Still uncertain: Sen. John McCain (R-Ariz.) could miss the vote for medical treatment and Sen. Thad Cochran (Miss.) is also dealing with health issues. If McCain/Cochran miss the vote: Republicans are likely to have 50 "yes" votes plus Vice President Pence breaking the tie. I.e.: Republicans are in good shape unless there are surprises. http://bit.ly/2BtgSro REPUBLICAN SENATE VOTES WE STILL DON'T KNOW: Jeff Flake (Ariz.), Susan Collins (Maine) and Mike Lee (Utah) have yet to say if they will support the tax deal, but they each voted for the Senate version of the bill. http://bit.ly/2AUrCxQ   It's Monday. Be forewarned: Today is National Answer the Phone Like Buddy the Elf Day. ;) I'm Cate Martel with a quick recap of the morning and what's coming up. Send comments, story ideas and events for our radar to cmartel@thehill.com, @CateMartel and on Facebook.     To view the 12:30 Report online --> http://bit.ly/2ke8aFN     JUST NOW   An Amtrak passenger train has ​derailed:​ Via CNN, in Washington state, an Amtrak passenger train derailed and is now dangling over a highway. The train reportedly hit cars on the highway as it derailed. Are people hurt?: “Amtrak released a statement saying ‘some injuries’ have been reported in the crash. The Pierce County Sheriff’s Office said to expect casualties.” Latest information — it’s changing quickly, so keep checking this page: http://cnn.it/2kg7HD4   Photos: Source: @wspd1pio   LATEST WITH THE RUSSIA INVESTIGATION   The big update -- that's a lot of holiday reading: Via Axios, special counsel Robert Mueller's team of investigators is in possession of tens of thousands of emails from the Trump transition team. Those include: Messages belonging to President Trump's son-in-law Jared Kushner and other members of the transition team's political leadership and the foreign policy team. What Mueller's team is using the emails for: To question witnesses. They are also looking to the messages to confirm information and follow new leads. http://bit.ly/2keavkg TRUMP COMMENTS ON THE TRANSITION EMAILS: When asked about the slew of emails Mueller obtained, Trump said, "Not looking good, it's not looking good. It's quite sad to see that. My people were very upset about it," Trump said. "I can't imagine there's anything on them frankly because as we've said there's no collusion, no collusion," he continued.  AND A TRUMP LAWYER WENT A STEP FURTHER: A lawyer for Trump's transition team said that the emails were obtained illegally. http://bit.ly/2yRPFeW MUELLER'S TEAM RESPONDS: Special counsel Robert Mueller's office defended its work. In a statement to The Hill: "When we have obtained emails in the course of our ongoing criminal investigation, we have secured either the account owner's consent or appropriate criminal process," said Peter Carr, a spokesman for the special counsel's office. HOW OTHERS ARE REACTING: Democratic and Republican lawmakers defended special counsel Robert Mueller and his investigation amid attempts by conservatives to discredit the probe. http://bit.ly/2CXoUJw   Nah, I wouldn't fire him. I love the guy. Well, he's fine. That annoying pain in my side...: President Trump yesterday said he is not considering firing special counsel Robert Mueller amid concerns that the administration was trying to halt the investigation into Russian election meddling. Keep in mind: There were mounting rumors that Trump was considering firing Mueller as the president's allies stepped up their attacks on the special counsel. http://bit.ly/2yRPFeW   T-MINUS FIVE DAYS   This week in Congress -- What does everyone want? Vacation! When do they want it? On time! (please): Via The Hill's Cristina Marcos and Jordain Carney, lawmakers have until Friday to keep the government open. Yet they still haven't agreed on how to avoid a costly shutdown but still accomplish tax reform. The plan now: House Republicans are forging ahead with plans to pass a stopgap measure that would fund defense programs through next September, but other agencies only through Jan. 19. Timing: The House Rules Committee is slated to meet Tuesday afternoon to prepare the legislation for a floor vote, which could occur as soon as Wednesday. What else would be in the bill: http://bit.ly/2AUrCxQ TIDBIT ON THE BUDGET -- THE NEW F-WORDS: Via The Washington Post's Lena H. Sun and Juliet Eilperin, the Trump administration is now prohibiting officials at the Centers for Disease Control and Prevention from saying certain words in documents for the agency's budget. The prohibited words: "vulnerable," "entitlement," "diversity," "transgender," "fetus," "evidence-based" and "science-based." Explanation: http://wapo.st/2CAUhbt   NOTABLE TWEETS Good point. I'm going to start watermarking my Instagram photos with "Cate Martel's Copyright":   HAHA:   ON TAP The House is in. The Senate will be in later today. President Trump and Vice President Pence are both in Washington, D.C. 3 pm. EST: The Senate meets. 3:15 p.m. EST: President Trump meets with Secretary of State Rex Tillerson. 5:30 p.m. EST: The Senate votes on two nominations. Their schedule today: http://bit.ly/2CWhXZ6 6:30 p.m. EST: Votes in the House. Their schedule today: http://bit.ly/2jYhqPv Tuesday: The House is expected to vote on tax reform. Op-ed: Here's an op-ed in The Hill from an economics professor arguing the tax bill has four fatal flaws: http://bit.ly/2Bs4FTD    WHAT TO WATCH 2 p.m. EST: President Trump speaks about his administration's national security strategy at the Ronald Reagan Building and International Trade Center in Washington, D.C. Livestream: http://bit.ly/2zl0CZY   NOW FOR THE FUN STUFF... Today is National Roast Suckling Pig Day.   Still behind on your Christmas shopping? SAME.​:  Via BuzzFeed, here are lists of the perfect gifts by category: http://bzfd.it/2CXCyMw   Happy Holidays from your favorite royal family: Prince William and Kate Middleton released their family's annual Christmas card. It's pretty cute: http://bit.ly/2CWAowA   And because you read this far, here's a dog trying his hardest to get a reaction from his friend: http://bit.ly/2kdmaje   To view past editions of The Hill's 12:30 Report, CLICK HERE. To receive The Hill's 12:30 Report in your inbox, PLEASE SIGN UP HERE. Sign Up for 12:30 Report FORWARD 12:30 Report Privacy Policy  |  Manage Subscriptions  |  Unsubscribe Email to a friend  |  Sign Up for Other Newsletters The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2017 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

Supercharge your email marketing with Google AdWords

Supercharge your email marketing with Google AdWords   Dec 18, 2017 by Todd Saunders Columnist Todd Saunders explains how to use AdWords Customer Match to nurture your email marketing leads at various stages in the funnel.

[UPDATED] Google Ad Grants policy changes include 5% CTR minimum Dec 15, 2017 by Ginny Marvin Several new policy updates for the AdWords program for non-profits take effect January 1, 2018.

How to calculate your marketing budget Dec 14, 2017 by Digital Marketing Depot Figuring out the value and the cost of marketing efforts is elusive – and it often gets put on the back burner as a result.

The vicious cycle of ROAS targets is killing your business Dec 13, 2017 by Andreas Reiffen While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition.

AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting Dec 11, 2017 by Ginny Marvin Google Customer Match becomes more accessible to advertisers that don't have large customer email lists.

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IdentityLink-based consortium grows, MetaX sets up blockchain-based Ads.txt Plus & the year in social media

Featured story

2017: The year in social media   Dec 15, 2017 by Tim Peterson The social media landscape blew up in 2017 — in so many ways.

From MarTech Today

Ad consortium based around LiveRamp's IdentityLink boosts membership   Dec 15, 2017 by Barry Levine The new Consortium provides a way for advertisers to target users via email addresses, similar to the way they can on Facebook or Google.

MetaX sets up Ads.txt Plus as an application on its blockchain-based adChain   Dec 15, 2017 by Barry Levine The solution distributes publishers' anti-fraud file and makes it searchable by buyers.

The 2018 ad tech predictions you didn't expect to see   Dec 15, 2017 by Lewis Gersh Martech and ad tech are here to stay, but it's not going to be all smooth sailing in 2018. Columnist Lewis Gersh shares three predictions that will shape our industry in the year ahead.

Branch rolls out a new 'people-based' attribution engine   Dec 15, 2017 by Robin Kurzer The company says that most marketers don't know how broken mobile attribution really is.

From Marketing Land

SEO in 2018: Optimizing for voice search   Dec 15, 2017 by Bryson Meunier Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they're looking for when they're asking for it by voice.

From Around The Web

The Great AI Paradox, Techology Review

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News Alert: GOP on precipice of major end-of-year tax victory

View in your browser     GOP on precipice of major end-of-year tax victory Republicans are on the brink of a massive achievement as they edge closing to finishing the first year of a GOP Congress under President Trump. Votes in the House and Senate are anticipated early this week on a sweeping tax-cut package that will dramatically alter filings for corporations, businesses and families throughout the country. It will deliver a real victory to the White House after a year in which it has seen its legislative agenda falter on Capitol Hill. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.