Supercharge your email marketing with Google AdWords

Supercharge your email marketing with Google AdWords   Dec 18, 2017 by Todd Saunders Columnist Todd Saunders explains how to use AdWords Customer Match to nurture your email marketing leads at various stages in the funnel.

[UPDATED] Google Ad Grants policy changes include 5% CTR minimum Dec 15, 2017 by Ginny Marvin Several new policy updates for the AdWords program for non-profits take effect January 1, 2018.

How to calculate your marketing budget Dec 14, 2017 by Digital Marketing Depot Figuring out the value and the cost of marketing efforts is elusive – and it often gets put on the back burner as a result.

The vicious cycle of ROAS targets is killing your business Dec 13, 2017 by Andreas Reiffen While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition.

AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting Dec 11, 2017 by Ginny Marvin Google Customer Match becomes more accessible to advertisers that don't have large customer email lists.

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

Connect with us on: Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us