IdentityLink-based consortium grows, MetaX sets up blockchain-based Ads.txt Plus & the year in social media

Featured story

2017: The year in social media   Dec 15, 2017 by Tim Peterson The social media landscape blew up in 2017 — in so many ways.

From MarTech Today

Ad consortium based around LiveRamp's IdentityLink boosts membership   Dec 15, 2017 by Barry Levine The new Consortium provides a way for advertisers to target users via email addresses, similar to the way they can on Facebook or Google.

MetaX sets up Ads.txt Plus as an application on its blockchain-based adChain   Dec 15, 2017 by Barry Levine The solution distributes publishers' anti-fraud file and makes it searchable by buyers.

The 2018 ad tech predictions you didn't expect to see   Dec 15, 2017 by Lewis Gersh Martech and ad tech are here to stay, but it's not going to be all smooth sailing in 2018. Columnist Lewis Gersh shares three predictions that will shape our industry in the year ahead.

Branch rolls out a new 'people-based' attribution engine   Dec 15, 2017 by Robin Kurzer The company says that most marketers don't know how broken mobile attribution really is.

From Marketing Land

SEO in 2018: Optimizing for voice search   Dec 15, 2017 by Bryson Meunier Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they're looking for when they're asking for it by voice.

From Around The Web

The Great AI Paradox, Techology Review

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