SearchCap: 2017's top local search columns, Google API terms & SEO metrics

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Mind your business: Our top local search columns of 2017   Dec 26, 2017 by Jessica Thompson Search Engine Land's most widely read local search columns from 2017 covered a wide range of topics, from algorithm updates and new Google My Business features to Facebook's local search capabilities.

From Search Engine Land

Using AdWords API to export to third-party ad networks will remain OK as Google keeps terms it adopted in FTC settlement   Dec 26, 2017 by Barry Schwartz Google is keeping its domain opt-out and AdWords API tools policies as is, says their VP & deputy general counsel.

Unique international trends require a unique marketing approach   Dec 26, 2017 by Brendan McGonigle Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex's top search trends of 2017.

Embrace a product manager mindset to improve 2018 SEO KPIs   Dec 26, 2017 by Adam Dorfman How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities that provide measurable impact to your company's most important goals.

From Marketing Land

Facebook could prevent age-discriminating job ads if it wanted to   Dec 26, 2017 by Tim Peterson Facebook, Amazon, Verizon and others used the social network's age-based targeting to promote job openings, according to ProPublica and The New York Times.

Measuring how offline marketing drives website traffic: The fundamentals   Dec 26, 2017 by John Lincoln Looking to track your offline marketing campaigns? Contributor John Lincoln walks you through the process and the tools you'll need to help you determine which offline marketing channels are the most effective.

Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017   Dec 26, 2017 by Pamela Parker Sophisticated marketers know that simply producing content isn't enough to reach your goals, and our columnists this year spoke to readers' interests by sharing tips on video, user-generated content and strategies for promoting them.

Search News From Around The Web

At Google, Eric Schmidt Wrote the Book on Adult Supervision, Wired

End of the Era: Yandex.Catalog is being shut down, Russian Search Tips

Google continues poaching Apple engineers as it ramps up work on in-house chip development, 9to5Google

Google proposes big Sunnyvale project, Mercury News

John Mueller Helping Webmasters On Christmas Eve Again, Search Engine Roundtable

Google GMB Strategy & The Role of SMB Outreach, Mike Blumenthal

Google Says You Don't Know If Unnatural Links Work Or Not, Search Engine Roundtable

I gave my parents a Google Home for Christmas and watched them lose their minds, VentureBeat

The Biggest False Expectations Clients Have When Hire An SEO Agency, SEM Rush

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

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Marketing Day: Top Content Marketing columns of 2017, measuring offline marketing & more

Featured story

Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017   Dec 26, 2017 by Pamela Parker Sophisticated marketers know that simply producing content isn't enough to reach your goals, and our columnists this year spoke to readers' interests by sharing tips on video, user-generated content and strategies for promoting them.

From Marketing Land

Facebook could prevent age-discriminating job ads if it wanted to   Dec 26, 2017 by Tim Peterson Facebook, Amazon, Verizon and others used the social network's age-based targeting to promote job openings, according to ProPublica and The New York Times.

Measuring how offline marketing drives website traffic: The fundamentals   Dec 26, 2017 by John Lincoln Looking to track your offline marketing campaigns? Contributor John Lincoln walks you through the process and the tools you'll need to help you determine which offline marketing channels are the most effective.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

2017: The year in B2B marketing innovation   Dec 26, 2017 by Peter Isaacson As we close in on the new year, columnist Peter Isaacson takes a look back at the trends that shaped B2B marketing and anticipates how they'll continue to unfold in 2018.

For more marketing news from around the web, check out the full Marketing Day article on our site.

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

Connect with us on: Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here. MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us

 

News Alert: Victorious on taxes, GOP wonders: What's next?

View in your browser     Victorious on taxes, GOP wonders: What's next? Still basking in their tax victory, President Trump and Republican leaders are grappling with a key question: What major legislative issue should they pursue next? Speaker Paul Ryan (R-Wis.) has made clear that he wants to tackle welfare and entitlement reforms next year — perhaps using a special budget process to avoid a Democratic filibuster. But Senate Majority Leader Mitch McConnell (R-Ky.) has sent a different signal, saying Senate Republicans should look to pursue more bipartisan legislation in the coming year. White House officials are already setting high expectations, saying the administration will begin its push for welfare reform, entitlement reform and a major infrastructure package at the start of the New Year.  Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.