News Alert: Five obstacles to Trump's infrastructure ambitions

View in your browser     Five obstacles to Trump's infrastructure ambitions President Trump plans to put his long-awaited infrastructure package at the top of his 2018 agenda, eager to notch another legislative victory now that he’s passed a major tax overhaul. The White House will unveil “detailed legislative principles” in January outlining Trump’s infrastructure vision, which lawmakers will use as a blueprint to craft a bill while Trump works to sell the idea to the public, state and local officials and members of Congress.  Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

The trends within the trends, the fallout from Apple’s war on cookies & more

Featured story

It's not the trend that you need to watch for. It's the trend inside the trend.   Dec 27, 2017 by Barry Levine Here's a partial list of the hidden consequences inside some of the biggest trends in 2017.

From MarTech Today

We're already seeing the fallout from Apple's war on cookies   Dec 27, 2017 by Joe Sabol Is Apple's Intelligent Tracking Prevention feature a sign that the death of the cookie is imminent? Columnist Joe Sabol believes advertisers shouldn't wait to find out and should start to adapt to a post-cookie world.

From Marketing Land

Unique international trends require a unique marketing approach   Dec 27, 2017 by Brendan McGonigle Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex's top search trends of 2017.

CMOs in the know: Our top 10 Marketing Strategies columns of 2017   Dec 27, 2017 by Desiree Everts DeNunzio What were the marketing tactics and tips that captivated our readers over the past year? Check out our most widely read Marketing Strategies columns of 2017.

From Around The Web

An Era of Social Media Optimization (SMO) Is Ahead: What Can We Expect in 2018?, Socialbakers

An inflection point for the real-time display advertising market, Digiday

Marketers Need Artificial Intelligence to Reach the Segment of One, eMarketer

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Breaking News: Top Alabama election official: Jones will be certified winner of Senate race

View in your browser     Top Alabama election official: Jones will be certified winner of Senate race Alabama Secretary of State John Merrill said Thursday that Democrat Doug Jones will be certified as the next senator from Alabama within hours despite a last-minute lawsuit filed by Jones's Republican opponent, Roy Moore. Jones defeated Moore by about 1.5 percentage points in the Dec. 12 special election, but Moore's campaign has refused to concede, raising questions about possible voter fraud and filing a complaint late Wednesday. Read the full story here         Did a friend forward you this email? Sign up for Breaking News     Forward Breaking News     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

Measure the impact of digital marketing on in-store sales

Today's consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can't, or don't, measure the impact of their digital campaigns on in-store sales. This whitepaper explores online/offline connections across multiple digital channels, and discusses best practices to drive foot traffic, as well as key metrics to measure the impact of digital search marketing, organic search, social media, and ad campaigns on top-line growth. Sponsored by MomentFeed Connect with us: at LinkedIn, on Twitter @DMarketingDepot, and at Facebook. This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions This email was sent by: Digital Marketing Depot - a division of Third Door Media, Inc. 279 Newtown Tpke. Redding, CT 06896 USA Contact Us