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2018年1月10日 星期三

SearchCap: New PageSpeed Insights, Google AdWords reviews & the Search Engine Land Awards

 
 
Featured story
 

Google PageSpeed Insights now uses real data from Chrome browser users

 

Jan 10, 2018 by Barry Schwartz

Google has revamped their pagespeed tool to give more insights into how fast their pages really load.

 
From Search Engine Land
 
2018 Search Engine Land Awards open now
  Jan 10, 2018 by Search Engine Land

Exciting news! The 4th annual awards ceremony & celebration will be held in Seattle, WA during SMX Advanced and the entire industry is invited to participate!

 
Google is sunsetting AdWords Review extensions
  Jan 10, 2018 by Ginny Marvin

The text ad extension will be removed from AdWords entirely next month.

 
YouTube SEO 101
  Jan 10, 2018 by Stephan Spencer

In this comprehensive guide to YouTube SEO, columnist Stephan Spencer explains the fundamentals of YouTube optimization and explains how to increase visibility and rankings for your videos.

 
Looking back at 2018 in search: A time traveler's year in review
  Jan 10, 2018 by Dave Davies

What does 2018 have in store for search marketers? Columnist (and time-traveler) Dave Davies pays a visit from the future to share what this year's major search developments will be.

From Marketing Land
How independent retailers can thrive in a volatile market
Jan 10, 2018 by Evan Magliocca

As traditional retailers continue to struggle, columnist Evan Magliocca explains why it's a unique opportunity for smaller brands to prosper amid the wreckage.

Clash Royale's 'Epic Comeback' was #1 YouTube ad in December, Apple was top brand overall
Jan 10, 2018 by Amy Gesenhues

Apple's three iPhone X ads owned nearly one-third of the 87.8 million views generated by brands in YouTube's December ad leaderboard.

The CMO, martech and 'marchitecture': Messaging that matters to customers
Jan 10, 2018 by Jim Yu

What is a 'marchitecture,' and why should it be an essential part of your strategy? Columnist Jim Yu explains how it can bridge the gap between your technology infrastructure and your customers' needs.


 
 

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose

Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

 

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Like what you see? Check out Search Engine Land's other email newsletters here.
News | SEO | SEM | Local | Retail | Social
 
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Marketing Day: YouTube’s top ads in December, content distribution & more

 
 
Featured story
 

Clash Royale's 'Epic Comeback' was #1 YouTube ad in December, Apple was top brand overall

 

Jan 10, 2018 by Amy Gesenhues

Apple's three iPhone X ads owned nearly one-third of the 87.8 million views generated by brands in YouTube's December ad leaderboard.

 
From Marketing Land
 
How independent retailers can thrive in a volatile market
  Jan 10, 2018 by Evan Magliocca

As traditional retailers continue to struggle, columnist Evan Magliocca explains why it's a unique opportunity for smaller brands to prosper amid the wreckage.

 
5 content distribution strategies for 2018
  Jan 10, 2018 by Sherry Bonelli

So, you've created tons of content, but you still aren't gaining any traction. What gives? Columnist Sherry Bonelli explains how doing more with your existing content can help it reach its full potential.

 
The CMO, martech and 'marchitecture': Messaging that matters to customers
  Jan 10, 2018 by Jim Yu

What is a "marchitecture," and why should it be an essential part of your strategy? Columnist Jim Yu explains how it can bridge the gap between your technology infrastructure and your customers' needs.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
New report: The Internet of Things and blockchain tech are made for each other
  Jan 10, 2018 by Barry Levine

IoT devices are constantly talking about themselves, and shared ledger technologies just love to record it all, permanently.

 
What are you putting on the front burner? B2B marketing predictions and recommendations for 2018
  Jan 10, 2018 by John Steinert

To help B2B marketers prepare for what the future holds, columnist John Steinert lays out three trends you should keep top of mind in the coming year.

 
InMobi scoops up AerServ for $90 million
  Jan 10, 2018 by Ginny Marvin

The combination creates the largest programmatic video advertising platform, says InMobi.

 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose

Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

 

Connect with us on:

Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here.
MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local
 
This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 
 

Overnight Cybersecurity: Mueller adds cyber prosecutor to Russia team | DHS steps up election security aid to states | Dem bill would punish credit reporting firms for breaches

 
 
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Welcome to OVERNIGHT CYBERSECURITY, your daily rundown of the biggest news in the world of hacking and data privacy. We're here to connect the dots as leaders in government, policy and industry try to counter the rise in cyber threats. What lies ahead for Congress, the administration and the latest company under siege? Whether you're a consumer, a techie or a D.C. lifer, we're here to give you ...

 

THE BIG STORIES:

--DHS SPEEDS UP ELECTION SECURITY HELP TO STATES: A top cybersecurity official at the Department of Homeland Security said Wednesday he expects the department to complete rigorous election security tests requested by a number of states by April. Bob Kolasky, the acting deputy undersecretary in Homeland Security's cyber unit, acknowledged previous reports of a backlog of risk and vulnerability assessments, which the department has offered to states as part of its designation of election infrastructure as critical. Politico reported in late December that states faced up to 9-month waits for the thorough assessments, leaving little time before the 2018 midterm elections for states to mitigate any potential flaws in their voting systems. "I am here today to tell you we have the ability now to meet all the state requests that we have received," Kolasky said during a keynote address at a summit organized by the U.S. Election Assistance Commission in Washington. The department has already completed assessments for three states and expects to meet the remaining 11 requests by mid-April, he said. "We want all the rest of the states to sign up, and if they do we believe we will be able to do those risk and vulnerability assessments onsite before the midterm elections," Kolasky said. "That is a significant shift of our own resources."

To read the rest of our piece, click here.

 

--MUELLER BRINGS ON CYBER PROSECUTOR: Ryan Dickey, a veteran cyber crime prosecutor, has joined special counsel Robert Mueller's team of investigators. A spokesman for the special counsel's office confirmed to The Hill on Wednesday that Dickey was assigned to Mueller's investigation in early November from the Justice Department's Computer Crime and Intellectual Property Section. The Washington Post first reported that Dickey had joined Mueller's team. Dickey is the first known veteran prosecutor of cyber crimes to join the special counsel investigation, which is examining Russian meddling in the 2016 presidential election and possible collusion between the Trump campaign and Moscow. Mueller took over the law enforcement investigation in May, after President Trump fired FBI Director James Comey. His team mostly consists of white-collar crime prosecutors and investigators.

To read the rest of our piece, click here.

 

--TRUMP WON'T COMMIT TO INTERVIEW WITH MUELLER: President Trump said Wednesday it is "unlikely" he will have to sit down with Mueller for an interview, arguing that there was "no collusion" between his campaign and Russia. Trump repeatedly dodged whether he would submit to an interview with Mueller by citing his claim that there was no collusion during the 2016 presidential election. "We'll see what happens," the president said when pressed by a reporter on Wednesday. "When they have no collusion ... it seems unlikely that you'd even have an interview." Trump was speaking during a joint press conference alongside Norwegian Prime Minister Erna Solberg following a meeting at the White House. Multiple reports this week said that Mueller is likely to interview Trump in the coming weeks as part of the special counsel investigation into Russia's meddling in the 2016 presidential race. NBC News reported that Trump's lawyers have discussed whether to ask for stipulations to the interview, such as answering questions in writing or signing an affidavit asserting the president's innocence.

To read the rest of our piece, click here.

 

TWO LEGISLATIVE UPDATES:

--DEMS REVIVE PUSH FOR LEGISLATION ON CREDIT FIRM BREACHES: Sens. Elizabeth Warren (D-Mass.) and Mark Warner (D-Va.) have introduced a bill aimed at penalizing credit reporting agencies for breaches following the Equifax data breach.

The Data Breach Prevention and Compensation Act would provide the Federal Trade Commission (FTC) with additional direct supervisory authority over data security at the agencies, as well as impose penalties and provide consumers with compensation as a means of preventing future breaches.

"We are introducing a bill today to say that when a credit reporting agency lets your data be stolen, that there are substantial automatic penalties that go into place, and there's money that automatically goes back to the people whose data has been stolen," Warren told CNN's Alisyn Camerota on "New Day."

Equifax announced in September hackers had taken advantage of a software flaw and accessed the personal data of over 140 million customers.

The breach resulted in bipartisan outrage on Capitol Hill and the resignations of the company's chief information and security officers.

To read more about the bill, click here.

 

--SPY BILL TO GET A VOTE: The full House is poised to vote Thursday on a bill that would reauthorize Section 702 of the Foreign Intelligence Surveillance Act (FISA), a controversial provision that allows the intelligence community to spy on non-American targets outside the United States without a warrant.

The bill was approved by the House Rules Committee on Tuesday night.

The spy program, which will expire on Jan. 19 if Congress doesn't act, has been the subject of heated debate in Washington particularly as a result of the "incidental collection" that occurs on Americans when they communicate with foreign intelligence targets. Privacy and civil liberties advocates have been pushing for an end to the so-called "backdoor search loophole" that allows law enforcement to sift through data incidentally collected on Americans under the law without a warrant.

On Thursday, lawmakers will consider a bipartisan amendment offered by Rep. Justin Amash (R-Mich.) and several others that would require a warrant for any agency to sift through Americans' communications. A bipartisan, bicameral group of lawmakers held a press conference on Wednesday to support the bill, called the USA Rights Act.

"We need more oversight of the intelligence community, not less," Sen. Rand Paul (R-Ky.) said at the event.  "We need to make sure, because men are not angels, that there are rules."

Lawmakers faced a deadline to reauthorize the program before the end of 2017, but added a provision to a short-term funding bill extending it and punting the debate into the new year.

 

A LIGHTER CLICK: 

Now, that's just weird.

 

FLAWS IN FOCUS: 

WHATSAPP WEAKNESS COULD ALLOW UNINVITED GUESTS INTO GROUP CHATS: Computer researchers have discovered a set of flaws in WhatsApp that could allow uninvited individuals into private group chats.

WhatsApp, owned by Facebook, is a popular secure messaging application that uses end-to-end encryption.

The team of cryptographers at Ruhr University in Bochum, Germany, found a set of security weaknesses in the messaging app that together allow anyone controlling the WhatsApp server to insert other parties into a private group thread without getting permission from the administrator who controls the group.

The design flaws allow "an attacker ... controlling some of the messages sent by the WhatsApp server, to become a member of the group or add other users to the group without any interaction of the other users," according to their research paper released earlier this month.

The researchers detailed the findings at the Real World Crypto security conference in Zurich on Wednesday, according to Wired. They also found less significant weaknesses in secure messaging apps Signal and Threema.

While the flaws could allow an attacker to gain full control of group chats on the application, any would-be attacker would still first need to take control of the WhatsApp server to exploit the security flaws.

WhatsApp said in a statement that the company has carefully examined the issue and noted that the platform is built so that users are alerted when new people are added to a group message chat.

"We've looked at this issue carefully," a WhatsApp spokesperson said. "Existing members are notified when new people are added to a WhatsApp group. We built WhatsApp so group messages cannot be sent to a hidden user. The privacy and security of our users is incredibly important to WhatsApp. It's why we collect very little information and all messages sent on WhatsApp are end-to-end encrypted."

To read the rest of our piece, click here.

 

WHAT'S IN THE SPOTLIGHT: 

PENTAGON CYBER OPS: The U.S. military is facing a host of challenges as it seeks to cultivate and expand cyber operations in the new year.

The expected departure of National Security Agency (NSA) Director Mike Rogers this spring has spawned a fresh challenge for the Trump administration. The White House must find someone to replace him who can helm not only the NSA, but also U.S. Cyber Command, the Pentagon's young offensive cyber unit that became more powerful last year after the president elevated it to a full combatant command.

Complicating matters, the Pentagon is currently mulling whether and how to split the two agencies, a decision widely viewed as inevitable but which some have worried could have negative consequences if done too swiftly.

Rogers's tenure has been a rocky one, plagued by continuous intelligence leaks and reports of low morale amid a sometimes-unpopular reorganization. Still, he remains in high regard among some, who acknowledge the high stakes of a job that requires balancing two distinct but related missions.

Rogers took over for Keith Alexander at NSA in 2014 as the intelligence agency faced intense public scrutiny over former contractor Edward Snowden's disclosures.

More recently, the agency has been forced to contend with embarrassing leaks of its hacking tools by the "Shadow Brokers" group.

In the dual-hat role, Rogers is also responsible for helming Cyber Command, which was born out of the NSA headquarters at Fort Meade, Md., in 2009.

"Having somebody that has that ability to understand the technical capabilities of the work ... but can still do the public outreach part -- it's tough to find someone that can do both of those," said Steve Bucci, a former Army officer and cybersecurity expert at the right-leaning Heritage Foundation.

"You generally need somebody with that technical background to understand the issues well, because it's not a normal military command," Bucci added. "The group gets pretty small."

The cyber unit has seen its status grow over the years, capped by President Trump's decision in August to officially elevate it to a full combatant command.

The move triggered a Pentagon review of whether to split the dual-hat leadership of NSA and Cyber Command, which would effectively separate the government's intelligence functions from its war-fighting cyber operations.

Some say Rogers's departure will create the perfect opportunity for the administration to move forward on splitting the two bodies by naming a successor at the NSA and a different commander for Cyber Command.

To read the rest of our piece, click here.

 

IN CASE YOU MISSED IT:

Links from our blog, The Hill, and around the Web.

Five takeaways from the Fusion GPS testimony. (The Hill)

Trump orders new guidance on 'unmasking' requests. (The Hill)

GOP senator presses Apple on phone slowdowns. (The Hill)

Dems warn of Russian election interference across Europe. (The Hill)

Taiwanese police hand out malware-infected devices as prizes in cyber quiz. (BBC)

FBI disrupting fewer cyber crime operations than in previous years. (NextGov)

White House personal cell phone ban will soon take effect. (Politico)

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