SearchCap: Merkle ad report, Google Search Console beta survey & Google My Business tips

Featured story

Tell Google which report you are really missing in new Google Search Console   Jan 29, 2018 by Barry Schwartz A new button in the beta Search Console explains why all of the old reports have not been migrated yet.

From Search Engine Land

Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo   Jan 29, 2018 by Ginny Marvin Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle's client base. Google spend growth slowed slightly from Q3.

Customer loyalty: A key ingredient for successful local search results   Jan 29, 2018 by Wesley Young Loyal customers are both your cheerleaders and bodyguards. Contributor Wesley Young shares six ways to boost local search results using customer loyalty.

Book now for SMX West — Early Bird rates expire this week!   Jan 29, 2018 by Search Engine Land Time's running out for you to attend SMX® West. Register by Saturday and you'll save a cool $300 on your All Access pass. Miss this chance and you'll pay more next week for the exact same ticket. What are you waiting for? Register now!

Publishers turn to ads, search following Facebook's News Feed change   Jan 29, 2018 by Tim Peterson Media companies are turning to paid distribution and other platforms to insure them against Facebook's latest algorithm update.

Are you getting credit for all of your organic visits from GMB?   Jan 29, 2018 by Greg Gifford Getting credit for all of your Google My Business clicks can be a challenge. Contributor Greg Gifford shares a solution to this GMB attribution problem.

Search Engine Land's Community Corner: Staff changes at SEL, a new Google Twitter account to follow, and an awards reminder   Jan 26, 2018 by Michelle Robbins This week brings a warm hello and a fond goodbye within the Search Engine Land team, along with another channel to stay up to date on Google search info, the Search Engine Land Awards and more honors for the search marketing community.

Insights from our 2017 holiday retail survey   Jan 26, 2018 by Ginny Marvin Retail marketers weighed in on what they did differently this holiday season.

From Marketing Land

Why top social media experts say Facebook's News Feed change is no big deal   Jan 29, 2018 by Mark Traphagen Worried about Facebook's overhaul of its News Feed? Don't hit the panic button just yet. Contributor Mark Traphagen explains why so many social media experts are remaining calm.

Introducing the 'content conversation': The new twist in content marketing using live video   Jan 29, 2018 by Brent Hieggelke As you develop your 2018 content marketing plans, don't leave out live video. Columnist Brent Hieggelke explains how live video is changing the way brands interact with their audiences.

Publishers turn to ads, search following Facebook's News Feed change   Jan 29, 2018 by Tim Peterson Media companies are turning to paid distribution and other platforms to insure them against Facebook's latest algorithm update.

Facebook steps up privacy education, shares 'privacy principles' for first time   Jan 29, 2018 by Greg Sterling The company will be promoting privacy tools in the News Feed.

Insights from our 2017 holiday retail survey   Jan 29, 2018 by Ginny Marvin Retail marketers weighed in on what they did differently this holiday season.

Twitter will host its first-ever #BrandBowl to honor top Super Bowl campaigns   Jan 29, 2018 by Tim Peterson Twitter will recognize the brands that received the most attention on its social network during the NFL's championship game.

Twitter starts selling sponsorships of individual publishers' Moments   Jan 26, 2018 by Tim Peterson Bank of America is the first brand to run a Sponsored Moment, which includes a branded cover and ads throughout the magazine-esque collection of tweets.

Search News From Around The Web

Watch Kara Swisher and MSNBC's interview with Google CEO Sundar Pichai and YouTube CEO Susan Wojcicki tonight, Recode

13 SEO Myths That Are Probably Killing Your Ranks, cognitiveseo.com

"Yoast SEO hates my writing style!", Yoast

Enterprise SEO Strategy Video, Stone Temple

Google Adds Tips to Definition Boxes in Search Results, The SEM Post

Google's Mobile Location History, SEO By The Sea

How To Implement Faceted Navigation, Search Engine People

Is There More Google Search Algorithm Updates Going On Now?, Search Engine Roundtable

New Yahoo Gemini Power Editor Features And More, PPC Hero

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

Connect with us on: Get the Search Engine Land App:

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Marketing Day: Twitter's #BrandBowl, Facebook's 'privacy principles' & more

Featured story

Twitter will host its first-ever #BrandBowl to honor top Super Bowl campaigns   Jan 29, 2018 by Tim Peterson Twitter will recognize the brands that received the most attention on its social network during the NFL's championship game.

From Marketing Land

Book now for SMX West — Early Bird rates expire this week!   Jan 29, 2018 by Marketing Land Time's running out for you to attend SMX® West. Register by Saturday and you'll save a cool $300 on your All Access pass. Miss this chance and you'll pay more next week for the exact same ticket. What are you waiting for? Register now!

Why top social media experts say Facebook's News Feed change is no big deal   Jan 29, 2018 by Mark Traphagen Worried about Facebook's overhaul of its News Feed? Don't hit the panic button just yet. Contributor Mark Traphagen explains why so many social media experts are remaining calm.

Introducing the 'content conversation': The new twist in content marketing using live video   Jan 29, 2018 by Brent Hieggelke As you develop your 2018 content marketing plans, don't leave out live video. Columnist Brent Hieggelke explains how live video is changing the way brands interact with their audiences.

Publishers turn to ads, search following Facebook's News Feed change   Jan 29, 2018 by Tim Peterson Media companies are turning to paid distribution and other platforms to insure them against Facebook's latest algorithm update.

Facebook steps up privacy education, shares 'privacy principles' for first time   Jan 29, 2018 by Greg Sterling The company will be promoting privacy tools in the News Feed.

Insights from our 2017 holiday retail survey   Jan 29, 2018 by Ginny Marvin Retail marketers weighed in on what they did differently this holiday season.

Twitter starts selling sponsorships of individual publishers' Moments   Jan 26, 2018 by Tim Peterson Bank of America is the first brand to run a Sponsored Moment, which includes a branded cover and ads throughout the magazine-esque collection of tweets.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

How location data accuracy leads to stronger personalization   Jan 29, 2018 by Amy King Inaccurate location data can be a headache for marketers. Contributor Amy King explains how you can ensure precise data, resulting in more personalized location data-based marketing campaigns.

For more marketing news from around the web, check out the full Marketing Day article on our site.

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

Connect with us on: Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here. MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us