Who’s storming the stage at MarTech?

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Keynotes. Sessions. Networking. Here's who you'll meet at MarTech®. Dear MarTech Enthusiast, L'Oréal. The New York Times. Verizon. Aetna. Weight Watchers. Netflix. Airbnb. What do they have in common? They'll all be sharing their experiences from the intersection of marketing, technology and management at MarTech, April 23-25 in San Jose. Join them and thousands of other members of your marketing technology tribe for an inspiring experience. You'll participate in more than 50 presentations from brands and agencies thriving in this era of technology-powered marketing. Keynotes that will inspire you We're thrilled to bring not one, not two, but nine outstanding keynote speakers to the MarTech stage to help you get grounded and dialed into the big opportunities in martech. Each keynote explores an essential element of marketing technology success, including… Driving Evolution in a Complex, Distributed Environment - Madeline Delianides, formerly of The New York Times The 6th Big Disruption to Marketing: Privacy & Security - Holly Rollo of RSA Security Separating Fact from Fiction in Marketing AI - Adelyn Zhou of TOPBOTS Beyond the Hype: Harnessing the Real Power of Unified Data and AI - Jason Heller of McKinsey & Company Democratizing Martech - Citizen Developers, Integrators, and Data Scientists - Elissa Fink of Tableau, Wade Foster of Zapier, and Linden Tibbets of IFTTT The State of Martech in 2018 - Anand Thaker of IntelliPhi Sessions that spark your imagination Attend sessions in any or all of our four tracks - Marketing, Technology, Management, Solutions - and the new Discover MarTech Theater. Here are just a handful of the sessions I'm looking forward to… Transforming Martech from a Disconnected Set of Tools into a Digital Marketing Ecosystem - Aetna The Path to Martech Consolidation May Be Diversification - Netflix Gen Z, Computer Vision & The Evolution of Experience - Epsilon A Roadmap to Setting up a Marketing Technology Office (MTO) - City National Bank The Power of the Crowd: How to Build, Analyze, and Activate Your User Community - DonorsChoose.org The Right Way to Buy Marketing Technology - Real Story Group Register today for an All Access Pass and pay just $1,895… $200 in savings compared to on-site rates. You'll get exceptional content, expert speakers, limitless vendor solutions, awesome networking opportunities, and top-notch amenities including hot meals, refreshments, and complimentary WiFi. This discount expires April 22, so don't delay! Looking for a more streamlined conference experience? Book a $99 Expo+ pass and enjoy unlimited access to the Expo Hall (and 100+ martech exhibitors), 10 full-length presentations in the Solutions track, 10 Discover MarTech theater sessions… even a free lunch! What are you waiting for? - Scott Brinker, chiefmartec.com Founder and MarTech Conference Chair and founder, chiefmartec.com

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Using martech to support growth, Parsons Lab’s platform for generating GDPR legal docs & a marketer’s brief on blockchain

Featured story

Everything old is new again: How some traditional brands have used martech to support growth   Apr 2, 2018 by Robin Kurzer The key to a successful transformation proves to be a focus on core values.

From MarTech Today

Lowest rates for SMX Advanced expire Saturday   Apr 2, 2018 by MarTech Today If you're craving a conference that skips the basics and dives right into the deep end of search marketing, look no further. Search Engine Land's SMX® Advanced is coming to Seattle June 11-13. This conference has sold out every year for over a decade, and Super Early Bird rates expire this Saturday night.

Parsons Lab launches an online platform to generate GDPR legal docs   Apr 2, 2018 by Barry Levine The Utah-based spinoff of a law firm says this is the first tool to automatically generate a complete set of policies and compliance documents.

What every partner marketer needs to know about blockchain   Apr 2, 2018 by Pete Cheyne Heard the hype about blockchain, but not sure what it means for you? Contributor Pete Cheyne explains.

From Marketing Land

Stop being a link snob and saying no to certain links   Apr 2, 2018 by Julie Joyce Want to know what bugs contributor Julie Joyce when she's building links? When webmasters say no to links using nofollow or link-builders refuse to use new tactics 'just because.'

From Around The Web

20 Helpful Alexa Skills for Merchants, Practical Ecommerce

Announcing the build-your-own martech landscape kit, fun for the whole office, Chief Marketing Technologist

Metrics That Matter for Web Personalization, Marketo

Why the Scientific Method is key to better email results, My Emma

MarTech is returning to the West Coast: April 23-25, 2018 in San Jose Join the martech community and tackle transformation at the intersection of marketing and IT. MarTech is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed. Save the date now!

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News Alert: Teens rankle the right with gun activism

View in your browser     Teens rankle the right with gun activism The young activists who have pressed for stricter gun control since the Parkland school massacre in February have got under the right’s skin, even as the success of their broader push for legislative change remains uncertain. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

The Pay-Per-Call Handbook for Affiliate Managers

If your business values inbound phone calls, pay-per-call campaigns can be an effective channel for acquiring new customers. But pay-per-call is often the most difficult channel for affiliate managers at businesses to track and manage. If you currently invest in pay-per-call -- or if you are curious how pay-per-call can help your business grow revenue -- this new handbook from DialogTech can help. It explains the benefits of pay-per-call and the best practices affiliate managers at businesses should follow to optimize pay-per-call ROI. Sponsored by DialogTech Connect with us: at LinkedIn, on Twitter @DMarketingDepot, and at Facebook. This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions This email was sent by: Digital Marketing Depot - a division of Third Door Media, Inc. 279 Newtown Tpke. Redding, CT 06896 USA Contact Us