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2018年4月18日 星期三

Marketing Day: Facebook reopens app reviews, Adobe buys Sayspring & Snapchat’s Shoppable AR Lenses

 


 
Featured story
 

Facebook's 'Premieres' video format will let publishers post prerecorded video as live footage

 

Apr 18, 2018 by Amy Gesenhues

Facebook says its new video format is currently being tested among a group of creators, publishers and shows, with a wider rollout happening soon.

 
From Marketing Land
 
Facebook reopens review process for Instant Games & Messenger apps
  Apr 18, 2018 by Amy Gesenhues

After halting app reviews following the Cambridge Analytica crisis, Facebook is reopening its process — but will people trust the apps?

 
Adobe gets more serious about voice interaction with purchase of Sayspring
  Apr 18, 2018 by Barry Levine

The one-year-old startup offers a tool that non-technical users can use to create voice-based applications.

 
Snapchat broadens its ad options with new Shoppable AR Lenses for brands
  Apr 18, 2018 by Amy Gesenhues

Advertisers will now be able to add a 'Buy Now,' 'Watch' or 'Install Now' button to their branded Lenses.

 
Senators introduce privacy 'bill of rights' to protect consumer data
  Apr 17, 2018 by Robin Kurzer

The CONSENT Act would require edge providers to comply with FTC-regulated data protection rules.

 
Want to target position 0? Here's what you need to make that happen
  Apr 17, 2018 by Karen Bone

Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets.

 
Here's how to use Twitter to dominate the Google search results
  Apr 17, 2018 by Chris Silver Smith

If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10 ways to use tweets to dominate page one on Google.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Voice agents and interfaces will require many new marketing strategies
  Apr 18, 2018 by Barry Levine

Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity.

 
Facebook's secret 'Loyalty Prediction' ad tool anticipates future user behavior & purchases
  Apr 18, 2018 by Amy Gesenhues

Powered by artificial intelligence, the Facebook ad service lets advertisers target users based on predicted behavior.

 
MarTech Today's GDPR guide for marketers is now available
  Apr 18, 2018 by Robin Kurzer

We created this easy-to-understand resource especially for marketers, highlighting what's important to know about the upcoming EU data privacy legislation.

 
Facebook starts to roll out GDPR notifications and consent requests
  Apr 18, 2018 by Greg Sterling

The company may have an uphill battle ahead to get users to share personal data.

 
Marketers must get geeky about campaign lift and control groups. Here's why
  Apr 18, 2018 by Gladys Kong

When you ask your vendors about lift, ask them about the composition of the control group. Contributor Gladys Kong explains why sophisticated targeting methods make this question more important than ever.


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

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The Hill's 12:30 Report: Trump claims he didn't fire Comey over Russia probe | Tributes pour in for Barbara Bush | White House budget office to investigate Pruitt's soundproof booth | Biden to decide on run at year's end | House consumed by leadership races | Pompeo secretly met Kim Jong Un | Goodbye, '50 Most Beautiful'

The Hill 12:30 Report
 
The Hill's 12:30 Report: Trump claims he didn't fire Comey over Russia probe | Tributes pour in for Barbara Bush | White House budget office to investigate Pruitt's soundproof booth | Biden to decide on run at year's end | House consumed by leadership races | Pompeo secretly met Kim Jong Un | Goodbye, '50 Most Beautiful'
 
HAPPENING AT MAR-A-LAGO

Weekend at Donny's!:

 

Japanese Prime Minister Shinzo Abe is hoping his meetings with President Trump this week at Trump's Mar-a-Lago resort could make the two countries closer on issues like trade and North Korea. "But after Prime Minister Shinzo Abe's first day visiting President Trump at his Mar-a-Lago estate in Palm Beach, Fla., the Japanese public is wondering whether their leader, embattled at home by influence-peddling scandals, might return to Japan with the diplomatic equivalent of an 'All I Got Was This Lousy T-shirt.'" https://nyti.ms/2EWbOfi

 

While you were dying Easter eggs...:

The Washington Post's Shane HarrisCarol D. LeonnigGreg Jaffe and David Nakamura report that CIA Director Mike Pompeo secretly met with North Korean leader Kim Jong Un over Easter weekend. Why: As a precursor to President Trump's meeting with the North Korean leader. Keep in mind: This meeting happened shortly after Pompeo was nominated to be secretary of State. https://wapo.st/2HaaJXf

 
^WHY THIS MATTERS:

"It was yet another sign that the United States was acting independently of Japan, its strongest ally in Asia." https://nyti.ms/2EWbOfi

 
 
NEXT UP -- APRIL 24:

President Trump will host French President Emmanuel Macron at the White House for the first state dinner of the Trump presidency. Why: "This visit will advance American and French cooperation on economic and global issues and deepen the friendship between the two countries," White House press secretary Sarah Huckabee Sanders said. http://bit.ly/2HBXbD0

 
ANNOUNCED THIS MORNING -- APRIL 27:

President Trump will host German Chancellor Angela Merkel at the White House next week for her second trip of the Trump administration. The White House called the relationship between Germany and the U.S. a "bedrock of the transatlantic relationship and the NATO Alliance." http://bit.ly/2vofpTL

 

Happy Hump Day! I'm Cate Martel with a quick recap of the morning and what's coming up. Send comments, story ideas and events for our radar to cmartel@thehill.com@CateMartel and on Facebook.

 

To view The 12:30 Report online --> http://bit.ly/2H930su

 
TALK OF THE MORNING

OK, so we have 'untruthful slime ball,' 'Lyin' Comey' and now 'Slippery James Comey'

FWIW, 'untruthful slime ball' is still my fav:

This morning, President Trump claimed he didn't fire former FBI Director James Comey because of the Russia investigation, even though he had previously cited that reason for his decision to fire Comey. http://bit.ly/2HcQnIC

 
 
REST IN PEACE, BARBARA BUSH

Remembering the former first lady:

This is a fascinating timeline: Here are photos of Barbara Bush over the years: http://bit.ly/2H8NIDV

 

Her New York Times obituary: The video attached to the obituary is worth watching: https://nyti.ms/2Ha3ApT

 

That is quite the elite club: Abigail Adams is the only other woman who was the wife and the mother of U.S. presidents.

 

A tribute from her son: Former President George W. Bush posted a heartwarming message on Facebook. "Mom kept us on our toes and kept us laughing until the end." Full post: http://bit.ly/2HKaU8L

 

A beautiful tribute from Jenna Bush Hager: The former first daughter posted an emotional tribute to her grandmother on Instagram. "I already miss this FORCE of a woman-- the 'enforcer' because she was the glue that held our family together." Full post -- the throwback photo is adorable: http://bit.ly/2J6wZO6

 

Her legacy in Kennebunkport, Maine: http://bit.ly/2qI0iz7

 

How is former President George H.W. Bush doing?: From the former president's longtime chief of staff: "So many of you are asking, 'How is 41?' He, of course, is broken-hearted to lose his beloved Barbara, his wife of 73 years. He held her hand all day today and was at her side when [she] left this good earth. Obviously, this is a very challenging time. But it will not surprise all of you who know and love him, that he also is being stoic and strong." Full statement: http://bit.ly/2JRzG7j

 

Where she will be buried -- next to her daughter: Barbara Bush will be buried on the grounds of the George H.W. Bush Presidential Library at Texas A&M University. She will be buried next to her 3-year-old daughter Robin, who died in 1953. http://bit.ly/2JSIHwS

 

Funeral details: Mrs. Bush will lie in repose Friday for members of the public. Her funeral will be Saturday. http://bit.ly/2JSIHwS

 

The lighter side of Mrs. Bush: On CNN last night, "Barbara Bush followed her family's FitBits and would harass them when she felt like they weren't waking enough." http://bit.ly/2J84pfp

 

Inside their 'epic love story': Here's how former President George H.W. Bush and Barbara Pierce met: https://eonli.ne/2qGI7KW

 
NEW DETAIL:

Via CNN, first lady Melania Trump will attend Barbara Bush's funeral on Saturday. "The White House West Wing communications office did not immediately respond when asked whether President Donald Trump would join his wife in attending." https://cnn.it/2JUdQA8

 
 
 
SPOTTED

Joe Biden sitting in coach:

Via The Hill's Bob Cusack, former Vice President Joe Biden was spotted this morning sitting in coach on the D.C. shuttle to LaGuardia. http://bit.ly/2vltAZC

 

What he looked like: Biden was "sporting his trademark sunglasses and a sharp blue tie."

 

On his 2020 plans: "Asked when he will decide on whether to launch a 2020 presidential bid, Biden smiled and told The Hill, 'Oh, not until the end of the year.' "

 

Keep in mind: Biden isn’t a fan of LaGuardia. He once referred to the airport as "third-world."

 
IN CONGRESS

Agenda, shmagenda:

Via The Hill's Scott Wong and Mike Lillis, House leadership races on both sides of the aisle are consuming the Capitol as major legislating grinds to a halt and attention shifts toward November's midterms -- and who will lead the parties through the high-stakes 2020 presidential season. The situation: The House GOP leadership team is projecting an image of calm a week after Ryan's sudden announcement that he won't seek reelection. But behind the scenes, there is a storm brewing as party leaders try to figure out who should -- or even can -- succeed the Wisconsin Republican, and how soon that transition might take place. http://bit.ly/2HIwcn8

 
TIDBIT -- COMMUN *CLAP* ICATION:

Allies of Majority Whip Steve Scalise (R-La.) say House Speaker Paul Ryan (R-Wis.) did not give a heads-up before publicly endorsing Majority Leader Kevin McCarthy (R-Calif.) to be his successor. "That's not the way to run things, especially with a member of your leadership team," one GOP lawmaker who is an ally of Scalise, told The Hill.  http://bit.ly/2Hzu4jV

 
IN OTHER NEWS

New tidbit in the Michael Cohen saga:

Via The Chicago Tribune's Tim Novak, the father-in-law of President Trump's personal lawyer, Michael Cohen, has reportedly loaned $20 million to the wife of a Chicago cab mogul who was identified in the warrant the FBI used to raid Cohen's office, hotel room and home. http://bit.ly/2EWlXsn

 

A soundproof booth seems practical, tbh:

Via The Hill's Timothy Cama, The White House's Office of Management and Budget (OMB) will investigate the EPA Administrator Scott Pruitts's $43,000 soundproof booth. What sparked this: OMB Director Mick Mulvaney "said that since the Government Accountability Office (GAO) ruled Monday that the spending on the booth was a violation of the Antideficiency Act, OMB will investigate." http://bit.ly/2HdcVce

 

Farewell, beautiful people:

After nearly 15 years, The Hill ending its annual 50 Most Beautiful list. "It's been a great run, but all things must come to an end," The Hill editor-in-chief Bob Cusack said. "Rest in peace." One of its coolest moments: The annual 50 Most Beautiful issue even made its way onto the airwaves as part of a key plot line in HBO's "Veep." The production crew even reached out to The Hill to ensure a prop copy appeared authentic. Full story: http://bit.ly/2Hens6U

 

Fascinating read -- 'If the election were held today, would you vote for Donald Trump?':

The Washington Post's Ben Terris asked retiring Republican Sen. Bob Corker (Tenn.) whether he would vote for President Trump again. It took Corker four days to answer the question. Why it took him so long: https://wapo.st/2JWEVm7

 

At a hospital in D.C.:

"[Health and Human Services] Secretary Alex Azar has been readmitted to a hospital, in DC, to deal with an unspecified infection, per his office. He was released from a hospital in Indy last week." (h/t The New York Times's Glenn Thrushhttp://bit.ly/2J6M5TP

 
NOTABLE TWEETS:

We've all been there:
 
ON TAP:

The House and Senate are in. President Trump is at his Mar-a-Lago resort in Florida with the Japanese prime minister. Vice President Pence flies down for the day to join them.

 

1:15 p.m. EDT: First votes in the House. The House's schedule today: http://bit.ly/2jYhqPv

 

2 p.m. EDT: President Trump and Vice President Pence have lunch with Japanese Prime Minister Shinzo Abe at Mar-a-Lago.

 

2 p.m. EDT: Votes in the Senate. The Senate's schedule today: http://bit.ly/2HHoycA

 

5:30 p.m. EDT: Last votes in the House for the week. 

 

7:30 p.m. EDT: President Trump and first lady Melania Trump have dinner with Japanese Prime Minister Shinzo Abe and his wife, Akie AbeVice President Pence also attends.

 
WHAT TO WATCH:

2:30 p.m. EDT: A Senate subcommittee is holding a hearing on the immigration court system. Livestream: https://cs.pn/2HIJG26

 

2:30 p.m. EDT: Florida Sens. Marco Rubio (R) and Bill Nelson (D) hold a forum at the Capitol on school safety. Details: http://bit.ly/2J6iSbs

 

3 p.m. EST: The President's Advisory Council on Doing Business in Africa meets. Livestream: http://bit.ly/2J4r5gm

 

5:30 p.m. EDT: President Trump has a joint press conference with Japanese Prime Minister Shinzo AbeLivestream: http://bit.ly/2JXQwS3

 
NOW FOR THE FUN STUFF...:

Today is National Animal Crackers Day.

 

Noooooo:

Via Washingtonian, the RareSweets bakery in CityCenterDC is closing next Monday. http://bit.ly/2vpw4pZ

 

And because you read this far, here's a ticklish husky puppy: http://bit.ly/2J6iY2T

 
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The Hill

Adobe buys Sayspring, two efforts called Open GDPR & optimizing media-rich webpage speeds

 


 
Featured story
 

Tech companies organize two efforts to support personal data management — both called Open GDPR

 

Apr 17, 2018 by Barry Levine

Though unrelated, the initiatives reflect some of the ways the ad and marketing industry is organizing itself around its personal data responsibilities.

 
From MarTech Today
 
Adobe gets more serious about voice interaction with purchase of Sayspring
  Apr 17, 2018 by Barry Levine

The one-year-old startup offers a tool that non-technical users can use to create voice-based applications.

 
Case study: CPG brand used location data, in-store sales to analyze NFL stadium ad impact
  Apr 17, 2018 by Greg Sterling

Individuals who were repeatedly exposed to the campaign (after three games) generated a 32 percent lift in beverage sales.

 
Countdown to compliance: What marketers need to know before the GDPR deadline
  Apr 17, 2018 by EJ McGowan

As May 25 approaches, contributor EJ McGowan suggests three important tenets to keep in mind while revamping your data practices.

 
Best practices for optimizing media-rich webpage speed
  Apr 17, 2018 by Digital Marketing Depot

Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as text, and four times as many customers would rather watch a video about a product than read about it.

From Marketing Land
 
Facebook's secret 'Loyalty Prediction' ad tool anticipates future user behavior & purchases
  Apr 17, 2018 by Amy Gesenhues

Powered by artificial intelligence, the Facebook ad service lets advertisers target users based on predicted behavior.


 
 

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Join the martech community and tackle transformation at the intersection of marketing and technology. MarTech is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed. Tickets are still available, register now!

 

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