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2018年4月23日 星期一

SearchCap: Voice speaker ads, link building & Earth Day

 


 
Featured story
 

Study: Majority reject ads on smart speakers

 

Apr 23, 2018 by Greg Sterling

Just under 40 percent said they were open to ads if they were "relevant."

 
From Search Engine Land
 
Why do we overcomplicate link building?
  Apr 23, 2018 by Julie Joyce

Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it's only as hard as you make it.

 
Earth Day Google doodle delivers hopeful message from Dr. Jane Goodall
  Apr 21, 2018 by Amy Gesenhues

'Every single individual matters, every single individual makes some impact on the planet every single day,' says the renowned ethologist and conservationist.

 
Sharpen your digital marketing skills with an SMX Advanced workshop
  Apr 23, 2018 by Search Engine Land

Growing your marketing skills helps you design and deploy winning campaigns and keeps you at the top of your game. The best way to stay fresh is to train hard. An SMX Advanced workshop can help get you there.

From Marketing Land
 
Facebook gives creators new ways to monetize videos, while pushing more users to Watch
  Apr 23, 2018 by Amy Gesenhues

The moves signal the site's growing ambition to compete more directly with video platforms like YouTube, Netflix, Hulu and Amazon Video.

 
Creating Landing Pages That Convert
  Apr 23, 2018 by Digital Marketing Depot

If you're looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize conversion.

 
WFA to brands: Go beyond GDPR for online data transparency
  Apr 23, 2018 by Robin Kurzer

The organization issued a manifesto asking brands to adopt a mindset of 'people first' over 'data first.'

 
Waze and Carto team up for location-based urban intelligence
  Apr 23, 2018 by Greg Sterling

The program will provide a mix of historical, real-time predictive traffic and movement data to municipalities.

 
Steering digital messaging with behavioral science insights
  Apr 23, 2018 by Peter Minnium

Contributor Peter Minnium explains how brands in the information overload era can appeal to the basic human processes that govern decision-making.


 
 

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018

Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

 

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News | SEO | SEM | Local | Retail | Social
 
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This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 
 

Marketing Day: Facebook video news, online data transparency & Waze teams up with Carto

 


 
Featured story
 

Facebook gives creators new ways to monetize videos, while pushing more users to Watch

 

Apr 23, 2018 by Amy Gesenhues

The moves signal the site's growing ambition to compete more directly with video platforms like YouTube, Netflix, Hulu and Amazon Video.

 
From Marketing Land
 
Creating Landing Pages That Convert
  Apr 23, 2018 by Digital Marketing Depot

If you're looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize conversion.

 
WFA to brands: Go beyond GDPR for online data transparency
  Apr 23, 2018 by Robin Kurzer

The organization issued a manifesto asking brands to adopt a mindset of 'people first' over 'data first.'

 
Waze and Carto team up for location-based urban intelligence
  Apr 23, 2018 by Greg Sterling

The program will provide a mix of historical, real-time predictive traffic and movement data to municipalities.

 
Steering digital messaging with behavioral science insights
  Apr 23, 2018 by Peter Minnium

Contributor Peter Minnium explains how brands in the information overload era can appeal to the basic human processes that govern decision-making.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
New date! Customer data strategies & identity resolution webinar
  Apr 23, 2018 by Digital Marketing Depot

When it comes to customer data, fundamentals matter. If you don't know who your customers are, you can't create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself these questions: How complete is our customer data?

 
Becoming customer-centric: A tale of a changing MO organization
  Apr 23, 2018 by Debbie Qaqish

Contributor Debbie Qaqish describes the structure of a marketing operations group that's increasing in sophistication.


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018

Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

 

Connect with us on:

Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here.
MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local
 
This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 
 

Overnight Finance: Treasury mulls sanctions relief for Russian aluminum firm | Trump floats tying NAFTA talks to border security | 14 states hit record-low unemployment

 
 
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Happy Monday and welcome back to Overnight Finance, where we're trying to see if we can grab a to-go box from Tuesday night's state dinner. I'm Sylvan Lane, and here's your nightly guide to everything affecting your bills, bank account and bottom line.

See something I missed? Let me know at slane@thehill.com or tweet me @SylvanLane. And if you like your newsletter, you can subscribe to it here: http://bit.ly/1NxxW2N.

 

THE BIG DEAL: U.S. officials will consider easing sanctions on Rusal, an aluminum producer controlled by a businessman with ties to Russian President Vladimir Putin, the Treasury Department announced Monday.

The Treasury Department extended the time frame during which companies could wind down their dealings with the faltering aluminum producer targeted by U.S. sanctions. Treasury Secretary Steven Mnuchin also said the department would consider a petition from Rusal to lift the sanctions, given the economic troubles the actions caused for U.S. allies. 

Companies now have until Oct. 23 to end their business with Rusal, one of the world's largest aluminum producers, after U.S. sanctions against the firm spurred chaos in metals markets.

"The U.S. government is not targeting the hardworking people who depend on RUSAL and its subsidiaries," Mnuchin said Monday. "Given the impact on our partners and allies, we are issuing a general license extending the maintenance and wind-down period while we consider RUSAL's petition." I explain the delay here.

 

Why it matters: Rusal is controlled by Oleg Deripaska, one of several oligarchs linked to Putin that the U.S. targeted with financial sanctions on April 6. Treasury also blocked U.S. persons and businesses from transactions with Rusal and EN+ Group, the industrial holding company owned by Deripaska that controls Rusal.

U.S. sanctions against Rusal, which produces roughly 7 percent of the world's aluminum, sent prices for the metal soaring to their highest levels in several years. Rusal's customers scrambled to find other suppliers while stockpiles of the metal from its abandoned orders piled up.

 

What comes next: The extension buys time for Treasury to decide how it wants to handle Rusal and the economic consequences of sanctioning the company. Treasury said today it would not revoke the sanctions on Rusal until Deripaska was no longer its owner, "absent other adverse information."

"The path for the United States to provide sanctions relief is through divestment and relinquishment of control of RUSAL by Oleg Deripaska," Treasury said in a Monday update to the sanctions on the company.

 

A decision for Trump: It's hard to say where exactly this will land, though. President Trump and his administration have shown a willingness to cause economic trouble for allies in pursuit of their agenda. But they have also shown reluctance to swiftly impose and ramp up sanctions on Russia.

And last week's fiasco over whether the White House would expand Russian sanctions--featuring a public spat between the National Economic Council director and U.S. ambassador to the United Nations--makes it harder to figure out which way Trump will go.

 

ON TAP TOMORROW

  • American Bankers Association government relations summit, featuring speeches from Acting Consumer Financial Protection Bureau Director Mick Mulvaney, Comptroller of the Currency Joseph Otting, Sen. Mark Warner (D-Va.), Rep. Patrick McHenry (R-N.C.) and Rep. Blaine Luetkemeyer (R-Mo.), at 8:45 a.m.
  • The Heritage Foundation hosts an event entitled "The Myth of Independence: How Congress Governs the Federal Reserve," 10:30 a.m.
  • Senate Finance Committee: Hearing on the early impacts of the new tax law, 2:30 p.m. 

 

LEADING THE DAY

Trump ties NAFTA talks to border security: President Trump said Monday the U.S. could make Mexico increasing security along its border with the U.S. a condition of talks to update the North American Free Trade Agreement (NAFTA).

"Mexico, whose laws on immigration are very tough, must stop people from going through Mexico and into the U.S. We may make this a condition of the new NAFTA Agreement. Our Country cannot accept what is happening! Also, we must get Wall funding fast," Trump tweeted Monday morning.

Trump said Monday he's ordered the Department of Homeland Security (DHS) to turn away "caravans" of immigrants attempting to enter the U.S. through the southern border. He appears to be referring to a group of more than 1,000 immigrants from Central America making their way toward the U.S. border who are planning to seek political asylum in either Mexico or the U.S. 

"Despite the Democrat inspired laws on Sanctuary Cities and the Border being so bad and one sided, I have instructed the Secretary of Homeland Security not to let these large Caravans of people into our Country," Trump tweeted. Here's more on his warning from The Hill's Brett Samuels.

 

JCT: Much of pass-through benefit in tax law goes to the wealthy: Much of the tax benefit from the new tax law's deduction for pass-through businesses will go to wealthy individuals, according to a Joint Committee on Taxation report released Monday.

About 44.3 percent of the tax benefit from the deduction will go to those with income of $1 million or more in 2018, and 52.4 percent of the benefit will go to those with income in that range in 2024, the congressional tax scorekeeper estimated.

The new tax law provides a new 20-percent deduction for income from pass-through businesses, which are businesses taxed through the individual code on their owners' returns. Pass-throughs can include many small businesses as well as larger firms such as real-estate companies. The Hill's Naomi Jagoda explains why here. 

 

Hannity's secret housing empire: Fox News host Sean Hannity is linked to a group of shell companies that have spent $90 million buying hundreds of homes across the U.S through the help of foreclosures and the Department of Housing and Urban Development (HUD), The Guardian reported Sunday.

More than 870 homes in seven different states have been purchased over the past decade, ranging from large mansions to rentals for low-income families, according to the newspaper.

Spokespeople for HUD and Fox News declined to comment to The Guardian.

However, Hannity's real estate attorney, Christopher Reeve, said his client's property holdings were "highly confidential" and not relevant for the public.

"It is ironic that I am being attacked for investing my personal money in communities that badly need such investment and in which, I am sure, those attacking me have not invested their money," he said. The Hill's Morgan Gstalter breaks it down here.

 

14 states hit record-low unemployment: Fourteen states have set new records for low unemployment rates in the last year, nearly a decade after the recession put millions of Americans out of work.

The states hitting new unemployment lows run the ideological gamut, from conservative Texas to liberal California, suggesting a recovery stronger than any particular political persuasion.

In March, eight states saw new record lows, including Hawaii (2.1 percent), Idaho (2.9 percent), Kentucky (4 percent), Maine (2.7 percent), Mississippi (4.5 percent), Oregon (4.1 percent) and Wisconsin (2.9 percent). The Hill's Reid Wilson breaks down the data

 

MARKET CHECK: Stock faltered again Monday as Wall Street braces for a busy week of earnings reports. The Dow Jones Industrial Average fell into a four-day losing streak Monday with a loss of 14 points (0.06 percent). The Nasdaq also took a modest loss (0.25 percent) while the S&P 500 rose just 0.01 percent.

 

GOOD TO KNOW

  • Wells Fargo CEO Tim Sloan earned $17.6 million for 2017, an estimated 291 times the median annual compensation of all the bank's workers, and employees are fuming about it, according to Reuters.
  • Gary Andres, a former adviser in both Bush administrations and a veteran Hill aide, will become the new staff director for Republicans on the House Ways and Means Committee.
  • Trump has struggled to get his own permanent team in place at the IRS, as the agency works to implement his tax law and deal with technology issues. The Hill's Naomi Jagoda tells us why
  • Major banks are cutting off business with the gun industry, roiling Republicans who want to respect private institutions while supporting of the Second Amendment, according to Politico.
  • Bernie Sanders will propose a plan for the federal government to guarantee a job paying $15 an hour (with health care benefits) to every American without one, according to the Washington Post.
  • The Committee for Responsible Federal Budget defends the official scorekeeper of Congress, the Congressional Budget Office.

 

ODDS AND ENDS

  • European Union antitrust regulators want to look into Apple's purchase of the music-identification app Shazam over concerns the tech giant could use new data to try and encourage users to switch to its music streaming service, Apple Music.
 
 

Write us with tips, suggestions and news: slane@thehill.comvneedham@thehill.comnjagoda@thehill.com, and nelis@thehill.com. Follow us on Twitter: @SylvanLane,  @VickofTheHill@NJagoda, and @NivElis.

 
 
 
 
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