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2018年4月25日 星期三

SearchCap: PPC branded content & bad local reviews

 


 
Featured story
 

How to use good ol' PPC to support fun and creative branded content

 

Apr 25, 2018 by Kevin Lee

Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns.

 
From Search Engine Land
 
How to regain trust lost by bad business listings
  Apr 25, 2018 by Jamie Pitman

Whether it's spring or fall, cleaning up your local business listings is a good idea, says contributor Jamie Pitman. If you don't, be prepared to lose customer trust and search rankings.

From Marketing Land
 
Facebook continues to refine its app data & ad-targeting safety measures
  Apr 25, 2018 by Amy Gesenhues

The site announced a number of changes to its app APIs and introduced a new ad-targeting prompt that reminds advertisers about anti-discrimination policies.

 
3 lessons learned from 365,000 Amazon furniture & home goods product pages
  Apr 25, 2018 by Andrew Waber

What helps product pages stand out and spur conversions in this competitive category? Contributor Andrew Waber lays out the results of a recent analysis.

 
At this year's MarTech Conference, trust takes a starring role
  Apr 25, 2018 by Barry Levine

It's appropriate that, in the year of GDPR and the Facebook scandal, marketers are coming back to the key ingredient in customer relationships.

 
Scott Brinker unveils his most populous Marketing Technology Landscape yet
  Apr 25, 2018 by Barry Levine

At this rate, we're soon going to need microscopes to keep up with the evolution of the martech ecosystem.


 
 

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018

Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

 

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Overnight Health Care: New allegations against VA nominee | Dems worry House moving too fast on opioid bills | HHS chief back in DC | FDA reexamines safety of controversial Parkinson's drug

 
 
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Welcome to Wednesday's Overnight Health Care. Today, House Energy and Commerce Democrats are complaining that Republicans are moving too quickly to approve opioid legislation and Washington is grappling with a federal judge's ruling that the administration illegally ended grants to Planned Parenthood.

But first some good news...

 

Alex Azar update:

HHS Secretary Azar is back in D.C. after experiencing health issues while visiting Indiana two weekends ago. He had been in and out of the hospital there to treat an intestinal condition, but is back in the capital working a "modified schedule to ensure a full recovery," an HHS spokesperson said. Azar has had to postpone events because of his illness, and he will not have any public events the rest of the week, the spokesperson said. The Overnight Health Care team wishes him a speedy recovery.

 

Opioid update:

The House Energy and Commerce Health Subcommittee is voting on a slew of bills, over 60, aimed at combating the crisis.

The hearing began with some fireworks.

Top Democrats on the House Energy and Commerce Committee voiced concerns over the speed at which the Republican chairman is aiming to put opioid legislation on the House floor (by Memorial Day weekend).

-- Ranking member, Rep. Frank Pallone (D-N.J.): "This complex public health crisis facing our nation requires thoughtful, measured solutions. While I support a bipartisan process to address this crisis, I am troubled by the unprecedented number of bills, 63 in total, and the chairman's extremely hasty time frame to pass opioid legislation."

-- Health subcommittee ranking member, Rep. Gene Green (D-Texas): "I'm concerned we're putting quantity over quality," Green said, noting the committee is considering some bills that are still in discussion draft form during the markup. "The fact is many of these discussion drafts have not been fully vetted by the staffs, stakeholders, nor received technical assistance from the appropriate agencies," he said.

Top Republicans pushed back.

--Subcommittee Chairman Michael Burgess (R-Texas): Burgess said some of the bills were intentionally left in discussion draft form, "signaling our intent to continue working with members and stakeholders, and get the technical details right so that our agencies can implement these promising solutions in a timely manner."  

-- Full Committee Chairman Greg Walden (R-Ore.): Walden called the bills "really thoughtful, well-considered pieces of legislation" and noted the committee has held legislative hearings on the measures, as well as roundtables and a Member Day hearing on the opioid epidemic. "I think it's the height of irresponsibility to drag and delay, and that's why we are moving forward," Walden said.

Read more here.

 

New allegations against VA nominee Ronny Jackson:

Democrats on the Senate Veterans Affairs Committee released a document with startling allegations about Jackson on Wednesday afternoon, with his nomination looking increasingly in trouble.

From the report: Jackson allegedly had "reckless" prescribing practices and once gave out a large supply of the opioid painkiller Percocet to a White House military staff member.

The White House medical staff was "thrown into a panic" when it could not account for a missing supply of the drug.

It later discovered Jackson had supplied a large amount to a staffer and had private stocks of controlled substances, according to the report of allegations compiled by staff for Sen. Jon Tester (D-Mont.), the top Democrat on the Senate Veterans' Affairs Committee.

Read more here.

 

Those allegations, coming as lawmakers are working to address the opioid epidemic, are only raising the heat on Jackson.

For his part, the nominee is denying some of the accusations, including that he once drunkenly wrecked a car. Jackson said his nomination is "moving ahead."

The White House is also defending Jackson as "impeccable."

 
 
 
 

A federal judge ruled in favor of Planned Parenthood in a case involving the Teen Pregnancy Prevention program and the Trump administration.

The administration ended grants two years earlier than planned for 81 projects last summer, sparking lawsuits from Planned Parenthood and other grantees.

U.S. District Court Judge Thomas Rice ruled Tuesday that the administration would have to accept and process Planned Parenthood's grant applications for the remainder of the original agreement, which ends in 2020.

The Teen Pregnancy Prevention program (TPP) became the target of the administration after the hire of Valerie Huber, the former head of a national abstinence education group.

Before joining HHS, Huber criticised the TPP program for its emphasis on comprehensive sex ed, which can include teachings about contraception, safe sex and abstinence.

Huber's office recently announced changes to the program that make it more abstinence-focused.

Read more here.

 

California ObamaCare official urges restoration of outreach funding

Peter Lee, the head of the California ObamaCare marketplace, wrote a letter to Secretary of Health and Human Services Alex Azar on Wednesday urging him  to restore outreach funding to encourage people to sign up.

"The reality is clear: If the federal government maintains the current cuts in marketing and outreach, premiums will be higher than necessary, consumers will be hurt as a result and taxpayers will pay the price by supporting higher [than] necessary subsidies," Lee writes. "This does not need to happen and can easily be avoided."

Why it matters: Lee warns premiums will rise without the outreach funds, given that fewer new enrollees means a sicker and costlier group of people remain enrolled.

Read more here.

 

Also on The Hill

Health insurer Anthem experienced a profit boost in the first quarter of 2018 after scaling back its participation in the ObamaCare markets. The company announced that profits went up 30 percent to $1.3 billion compared with the first quarter of last year.

The Food and Drug Administration is re-examining the safety of a new Parkinson's drug after reports that it has potentially caused serious side effects and numerous deaths.

And House Judiciary Committee Chairman Bob Goodlatte (R-Va.) is signing on to co-sponsor bipartisan legislation to make it easier to conduct research on medical marijuana.

 

What we're reading

Mother, wife, million dollar patient (The Washington Post)

The true cost of cheap health insurance (The Atlantic)

Medicaid won't look the same next year (Roll Call)

 

State by state

The winners of Florida's new Medicaid contracts (Axios)

Tennessee Senate passes a bill to erect a memorial to 'victims of abortion' (HuffPost)

 

From The Hill's opinion pages

Primary care is a home run for both sides of the aisle

 
 

Send tips and comments to Jessie Hellmann, jhellmann@thehill.com; Peter Sullivan, psullivan@thehill.com; Rachel Roubein, rroubein@thehill.com; and Nathaniel Weixel, nweixel@thehill.com.

Follow us on Twitter: @thehill@jessiehellmann@PeterSullivan4@rachel_roubein, and @NateWeixel.

 
 
 
 
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Marketing Day: Facebook safety measures, Twitter’s updated TOS & 2018 Stackie Award winners

 


 
Featured story
 

Facebook continues to refine its app data & ad-targeting safety measures

 

Apr 25, 2018 by Amy Gesenhues

The site announced a number of changes to its app APIs and introduced a new ad-targeting prompt that reminds advertisers about anti-discrimination policies.

 
From Marketing Land
 
3 lessons learned from 365,000 Amazon furniture & home goods product pages
  Apr 25, 2018 by Andrew Waber

What helps product pages stand out and spur conversions in this competitive category? Contributor Andrew Waber lays out the results of a recent analysis.

 
Twitter updates TOS and privacy policy to comply with GDPR
  Apr 25, 2018 by Robin Kurzer

The social media company joins other large companies updating their policies to comply with the sweeping EU legislation.

 
New date! Customer data strategies & identity resolution webinar
  Apr 25, 2018 by Digital Marketing Depot

When it comes to customer data, fundamentals matter. If you don't know who your customers are, you can't create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself these questions: How complete is our customer data?

 
At this year's MarTech Conference, trust takes a starring role
  Apr 25, 2018 by Barry Levine

It's appropriate that, in the year of GDPR and the Facebook scandal, marketers are coming back to the key ingredient in customer relationships.

 
Scott Brinker unveils his most populous Marketing Technology Landscape yet
  Apr 25, 2018 by Barry Levine

At this rate, we're soon going to need microscopes to keep up with the evolution of the martech ecosystem.

 
2018 Stackie Award winners: The most impactful martech stacks this year
  Apr 25, 2018 by Robin Kurzer

Scott Brinker announces the winners and talks about the Stackies in general on Tuesday, the first full day of this year's MarTech conference.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Twitter attributes more than half of its $575M Q1 ad revenue to video
  Apr 25, 2018 by Amy Gesenhues

Up 21% year over year, Twitter's $575 million in advertising earnings is split evenly between its US and international markets.

 
Are most companies ready for GDPR? It depends on who you ask
  Apr 25, 2018 by Robin Kurzer

A month out from the GDPR deadline, a number of surveys give conflicting answers as to company preparedness.

 
Managing martech relationships: Partnerships and agility in marketing
  Apr 25, 2018 by Andy Betts

Putting your martech strategy in place requires much more than technological know-how. Contributor Andy Betts explains how to forge partnerships both internally and externally.

 
Marketers at MarTech say GDPR is a watershed opportunity to engage with their customers
  Apr 25, 2018 by Robin Kurzer

Consumer patience with companies that mishandle their data has worn thin, but some marketers say it's all leading to a more positive outcome in the near future.

 
Jeremy Epstein paints a picture of post-blockchain marketing and advertising
  Apr 25, 2018 by Barry Levine

At our MarTech Conference, blockchain's most energetic proselytizer lays out what is taking place and what is coming.


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018

Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

 

Connect with us on:

Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here.
MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local
 
This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA