SearchCap: Google mobile-first indexing notices, job posting guidelines & podcasting

Featured story

First batch of Google mobile-first indexing notifications goes out today   Apr 30, 2018 by Barry Schwartz Achievement unlocked! Google has begun sending out mobile-first indexing notifications to webmasters.

From Search Engine Land

Johann Carl Friedrich Gauß Google doodle honors mathematician known as the 'Prince of Mathematicians'   Apr 30, 2018 by Amy Gesenhues The celebrated mathematician made contributions across several mathematical fields.

How to use a podcast to create smart and usable content   Apr 30, 2018 by Sherry Bonelli In the last of this three-part series, Contributor Sherry Bonelli says a podcast might be an audio file, but you can create unique written content from it to help with your branding and SEO efforts. Here's how.

Google announces new job posting guidelines & requirements   Apr 27, 2018 by Barry Schwartz Google has officially updated its job posting guidelines and says if you violate those guidelines, your site can receive a manual action.

First look! Here's what you can expect at SMX Advanced   Apr 30, 2018 by Chris Sherman SMX Advanced is unique in so many ways. It's the premier experts-only conference programmed by the team at Search Engine Land, the publication of record for search marketers. It attracts the biggest group of the world's most sophisticated marketers for three days of learning and sharing.

From Marketing Land

Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth   Apr 30, 2018 by Ginny Marvin The IAB's latest video advertising study finds two-thirds of advertisers will shift budgets from TV to digital.

Forrester's first report on media tech/services spending shows customer experience and AI are driving budgets   Apr 30, 2018 by Barry Levine Spending on traditional media agencies is declining, the report says, CMOs are leading customer-facing efforts and content-based targeting is coming back.

YouTube announces more moves to chip away at TV ad budgets   Apr 30, 2018 by Ginny Marvin The updates include an option for targeting cord-cutters in AdWords. It will also sell YouTube TV ads on its Google Preferred network.

You vs. data: Where people fit in modern retail marketing strategy   Apr 27, 2018 by Steve Tutelman Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and effectively.

Search News From Around The Web

Content Silo - Value for SEO, BrightEdge Blog

Google AMP: 4 Myths that Need to Die, Stone Temple

Criteria for Google Mobile First Indexing is Matching Content Not Mobile Friendliness, The SEM Post

Google Image Search Bug Where Only Some Images Are Loading?, Search Engine Roundtable

Old AdWords vs New AdWords: A review, Branded3

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018 Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

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News Alert: Trump: Threats to end Iran deal won't affect North Korea talks

View in your browser     Trump: Threats to end Iran deal won't affect North Korea talks President Trump said Monday that pulling out of the Iran nuclear deal would not hurt upcoming talks with North Korea.   “I think it sends the right message,” Trump said when asked if his approach to the deal with Tehran sends the wrong message to Pyongyang.  “You know, in seven years, that deal will have expired and Iran is free to go ahead and create nuclear weapons,” he added. “Seven years is tomorrow. That’s not acceptable.” Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

Surefire tactics to get the most value out of budget-limited campaigns

Surefire tactics to get the most value out of budget-limited campaigns   Apr 27, 2018 by Amy Bishop Since few people have money to burn, contributor Amy Bishop shares how to get the best return on your AdWords campaigns by understanding what is valuable and trimming wasted spend.

Look Ma, no keywords! Phrase-free AdWords campaigns are here Apr 26, 2018 by Andy Taylor Contributor Andy Taylor discusses Google's new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results.

Intent-based keyword research: Let Google be your guide Apr 26, 2018 by Jacob Baadsgaard Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you're not losing time or money.

How to use good ol' PPC to support fun and creative branded content Apr 25, 2018 by Kevin Lee Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns.

So many paid search campaigns, so little time. Here's how to stay ahead of it all. Apr 24, 2018 by Christi Olson Saving time and money are top priorities for most search marketers, Contributor Christi Olson has five tips plus a bonus to help save time and money when optimizing search campaigns.

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018 Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

Connect with us on: Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us

 

Forrester’s first report on martech spending, Oracle acquires Grapeshot & why attribution can be overrated

Featured story

Forrester's first report on media tech/services spending shows customer experience and AI are driving budgets   Apr 27, 2018 by Barry Levine Spending on traditional media agencies is declining, the report says, CMOs are leading customer-facing efforts and content-based targeting is coming back.

From MarTech Today

The MarTech Minute: Ex-Microsoft exec is new CMO at Sprinklr, Oracle acquires Grapeshot and more   Apr 27, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed

Why attribution can be overrated & create unintended consequences   Apr 27, 2018 by Scott Vaughan Sure, attribution can be helpful, but contributor Scott Vaughan warns you must keep your eyes on your ultimate goal to avoid getting distracted.

From Marketing Land

Customer acquisition on social media — with your own data   Apr 27, 2018 by Brian Handly At a time when the use of third-party data is under increased scrutiny, contributor Brian Handly touts the benefits of using your own.

From Around The Web

Artificial Intelligence - the Next Frontier In Content Marketing, Marketo

The 10 Best Subreddits for Marketers, Contently

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Ads | Marketing | Content | Social | Commerce | Sales | Analytics | Management   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: MarTech Today - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us