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2018年6月7日 星期四

Marketing Day: Content production obstacles, EU’s ruling on Facebook & building a brand strategy

 


 
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Building a brand strategy: Essentials for long-term success

 

June 7, 2018 by Allen Martinez

Slapping together a couple ideas and a logo is not a brand strategy, says contributor Allen Martinez. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand.

 
From Marketing Land
3 tips for overcoming content production obstacles
Jun 7, 2018 by Rachel Lindteigen

The biggest roadblocks in the way of content marketing success are process-related, says contributor Rachel Lindteigen. In this column, she explains how to break through.

UK-based Volume releases tool for marketers to train NLP engines
Jun 7, 2018 by Barry Levine

QBox helps marketers figure out any category confusion in the models used by leading Natural Language Processing engines.

EU ruling on the responsibility of Facebook admins to collect data may have far-reaching consequences
Jun 7, 2018 by Robin Kurzer

The German courts upheld a 2011 local DPA decision that would require page admins to act as separate controllers of the same data collected by Facebook

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
ConDati's new analytics platform combats the problems associated with siloed data, promises to save businesses time and money
  Jun 7, 2018 by Robin Kurzer

The company says it is 'the first truly modern marketing analytics platform, providing real-time understanding of campaign performance.'


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

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Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

 

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Breaking News: Trump says he'd invite Kim to US if summit goes well

 
 
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Trump says he'd invite Kim to US if summit goes well
President Trump said Thursday he would invite North Korean leader Kim Jong Un to the United States if their nuclear summit in Singapore “goes well.” 

Trump told reporters during a joint press conference with Japanese Prime Minister Shinzo Abe that such an invitation would be “well received.”
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The Hill's 12:30 Report — Sponsored by NSSF — Breaking - GOP staves off immigration revolt - for now | Republicans look for Plan B midterm message | US reaches deal to lift ban on ZTE | McConnell says tariff bill won't pass Senate | Kaepernick's lawyers to subpoena Trump | Trump to hold presser with Abe | NASA to share findings from Mars mission | IHOP changing to IHOB (no, really) | Surprise Dave Chappelle DC show

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WHAT'S ON EVERYONE'S MIND ON CAPITOL HILL

I bet you anything that Paul Ryan brought doughnuts -- lots of doughnuts -- for everyone:

 

Ryan: Yeah, I did that.

 

During a make-or-break moment for House Republicans on immigration today, Speaker Paul Ryan (R-Wis.) tamped down a Republican insurrection -- at least temporarily. How: Republicans are going to try again to write a compromise bill to protect young undocumented immigrations known as Dreamers. What Ryan told reporters after: "The next step is to start putting pen to paper and get legislation to the floor." http://bit.ly/2Lwkxsa

 

What happened this morning: During a two-hour closed-door meeting in the basement of the Capitol, House leaders urged the party to give them more time to craft a compromise. I.e.: Don't sign a discharge petition to go against Speaker Ryan and force immigration votes. http://bit.ly/2Lwkxsa

 

What Ryan was risking this morning if his compromise plan failed -- or still does fail: "Some two-dozen centrist Republicans [have threatened] to buck leadership and move forward with their discharge petition, a move that would trigger a series of contentious immigration votes on the floor five months before the midterm elections." http://bit.ly/2JlU1Be

 

The catch: The new deadline appears to be June 12, putting leaders back on square one with just 5 days to get a deal that can carry 218 votes.

 

D.C. is buzzing today -- the Washington Capitals are playing in the Stanley Cup Final tonight and need one more game to win it all. I'm Cate Martel with a quick recap of the morning and what's coming up. Send comments, story ideas and events for our radar to cmartel@thehill.com@CateMartel and on Facebook.

 

 
WHAT'S ON EVERYONE'S MIND IN THE WHITE HOUSE

TraMUELLERde, nucWITCHlear weaHUNTpons, the ecoRUSSIAnomy...:

Did I miss anything?

This morning, President Trump tweeted his daily, "Russia is a witch hunt" frustrations. He tweeted: "Isn't it Ironic? Getting ready to go to the G-7 in Canada to fight for our country on Trade (we have the worst trade deals ever made), then off to Singapore to meet with North Korea & the Nuclear Problem...But back home we still have the 13 Angry Democrats pushing the Witch Hunt!" http://bit.ly/2JjtDvJ

 
ON REPORTS THAT TRUMP COULD SKIP THE G-7 SUMMIT TO PREPARE FOR THE NORTH KOREA MEETING:

White House deputy press secretary Hogan Gidley said the president will attend the Group of Seven summit in Canada. "I saw some of those reports yesterday, we all kind of chuckled and laughed. He is going to the G-7. There is no plan to pull out of that," Gidley said. http://bit.ly/2kSfxmu

 
IN CONGRESS

Before everyone gets carried away with passing a bill limiting Trump on trade:

Senate Majority Leader Mitch McConnell (R-Ky.) said the Senate would *not* pass a bill reining in President Trump's tariff authority. Keep in mind: Republican Sen. Bob Corker (Tenn.) is leading the bipartisan effort. What sparked this: Trump announced controversial steel and aluminum tariffs on the European Union, Canada and Mexico -- key trading allies. http://bit.ly/2JoztrD

 

GOP: SoOooOo, what's our Plan B here?:

Via The Hill's Melanie Zanona, congressional Republicans are working on a back-up plan if the GOP tax cuts don't help them in the midterms. The back-up: Touting the booming economy and a wide range of bills they have sent to Trump's desk. More on why the tax plan may not be their best selling point: http://bit.ly/2sMurhG

 
IN OTHER NEWS

We have a deal!:

This morning, the Commerce Department announced a deal to lift penalties on Chinese firm ZTE. Details: "The deal to revive ZTE, which violated U.S sanctions and is considered a national security threat by U.S. officials, comes after President Trump pledged to loosen restrictions that had effectively shut down the company." http://bit.ly/2sE9XIy

 

Op-ed on how President Trump throwing ZTE a lifeline is part of a broader China strategy: http://bit.ly/2M880MK

 

New -- Trump becomes a huuuuuge Vegas Golden Knights fan:

Washington Capitals player Devante Smith-Pelly said he plans to skip the traditional visit to the White House if his team wins the Stanley Cup. Why: His opposition to the president. In the playoffs: Smith-Pelly has had six goals and one assist in the playoffs this season. http://bit.ly/2JAOXMp

 

Oh look, someone else is trying to subpoena Trump -- good luck with this:

Via Yahoo Sports, NFL free agent Colin Kaepernick's legal team is trying to subpoena President Trump and Vice President PenceWhat Kaepernick hopes to accomplish: "A dive into the administration's political involvement with the NFL during Kaepernick's free agency and the league's handling of player protests." What would need to happen for Trump to actually be subpoenaed (a lot): https://yhoo.it/2Hrye9v

 

Some insight -- Rest in peace, Kate Spade:

This morning, the New York City medical examiner's office confirmed that fashion designer Kate Spade took her own life. http://bit.ly/2kUXdJt

 
FROM KATE SPADE'S HUSBAND:

Kate Spade's husband, Andy Spade, said she had been getting help for anxiety and depression for years, but her death was a "complete shock." https://cnn.it/2xPlVUN

 

How she sounded the night before: "Andy Spade said he had conversed with his wife the night before she was found dead in her Manhattan apartment and she 'sounded happy.' " http://bit.ly/2kUXdJt

 

From Andy Spade: "There was no indication and no warning that she would do this," he said. "It was a complete shock. And it clearly wasn't her. There were personal demons she was battling." http://bit.ly/2kUXdJt

 

Brief video on her life and career: https://cnn.it/2xPlVUN

 
IN LOCAL NEWS

Just announced -- guess who's performing in D.C. today?:

Comedian Dave Chappelle is doing a surprise show in Washington, D.C., tonight. Tickets went live at noon: http://bit.ly/2M94DVU

 

Spotted at practice for the Congressional Baseball Game:

 

Keep in mind: Scalise was shot last year during the practice for the game. https://abcn.ws/2LwqfKq

 
NOTABLE TWEETS

Oh wow, this must be an incredible feeling:

 

Watch Alice Johnson's reaction as she's released from a life sentence in prison: http://bit.ly/2M5Knoa

 

This morning, President Trump tweeted: "Good luck to Alice Johnson. Have a wonderful life!" http://bit.ly/2JwN0kn

 

Spotted -- a confirmed good dog on Capitol Hill:

 

Haha, well done:

 
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ON TAP:

The House and Senate are in.

 

12:05 p.m. EDT: President Trump meets with Japanese Prime Minister Shinzo Abe in the Oval Office.

 

12:30 p.m. EDT: The Senate votes on nominees. The Senate's full schedule today: http://bit.ly/2M3BH1j

 

1:30 p.m. EDT: First votes in the House. The House's full schedule: http://bit.ly/2jYhqPv 

 

2:45 p.m. EDT: President Trump meets with Secretary of State Mike Pompeo.

 

9 p.m. EDT: Last votes in the House.

 

Today: Vice President Pence's birthday.

 
WHAT TO WATCH:

2 p.m. EDT: President Trump holds a joint press conference with Japanese Prime Minister Shinzo AbeLivestream: http://bit.ly/2sDBhqB

 

2 p.m. EDT: NASA holds a press briefing on the results of the Mars mission. Livestream -- definitely watching this: https://cs.pn/2M8LuU2

 

Just announced -- 3:45 p.m. EDT: Secretary of State Mike Pompeo is holding a press briefing at the White House. 

 
NOW FOR THE FUN STUFF...:

Today is National Chocolate Ice Cream Day!

 

[Insert confused, speechless, upset stare]:

IHOP announced it will change its name to IHOB. So, what does this 'B' stand for?: We! Don't! Know! IHOP won't say until its June 11 announcement. What I'm personally rooting for: International House of Bacon. Others are guessing 'breakfast' or 'brunch.' https://cnnmon.ie/2xQqTRd

 
THE INTERNET HAS JOKES:

Some have guessed the new "B" stands for: broccoli, burritos, bitcoin and Battlestar Galactica. https://cnnmon.ie/2xQqTRd

 

And because you read this far, here are dogs making babies laugh. Just try not to smile watching this: http://bit.ly/2sDNZ8J

 
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