Marketing Day: Content production obstacles, EU’s ruling on Facebook & building a brand strategy

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Building a brand strategy: Essentials for long-term success   June 7, 2018 by Allen Martinez Slapping together a couple ideas and a logo is not a brand strategy, says contributor Allen Martinez. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand.

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3 tips for overcoming content production obstacles Jun 7, 2018 by Rachel Lindteigen The biggest roadblocks in the way of content marketing success are process-related, says contributor Rachel Lindteigen. In this column, she explains how to break through.

UK-based Volume releases tool for marketers to train NLP engines Jun 7, 2018 by Barry Levine QBox helps marketers figure out any category confusion in the models used by leading Natural Language Processing engines.

EU ruling on the responsibility of Facebook admins to collect data may have far-reaching consequences Jun 7, 2018 by Robin Kurzer The German courts upheld a 2011 local DPA decision that would require page admins to act as separate controllers of the same data collected by Facebook

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ConDati's new analytics platform combats the problems associated with siloed data, promises to save businesses time and money   Jun 7, 2018 by Robin Kurzer The company says it is 'the first truly modern marketing analytics platform, providing real-time understanding of campaign performance.'

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