SearchCap: YouTube video ads, AI-driven call intelligence, link building & more

Featured story

Internal links: Link building's secret sauce   July 2, 2018 by Andrew Davis Contributor Andrew Dennis explains why you shouldn't overlook internal links on your site: They leverage link equity from external links and direct organic visitors to important, converting pages.

From Search Engine Land

Is YouTube serving up more pre-roll & mid-roll video ads? Jul 2, 2018 by Amy Gesenhues SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute video.

Gottfried Wilhelm Leibniz, German philosopher, gets a Google doodle Jul 1, 2018 by Barry Schwartz A special Google logo honors an instrumental personality, mathematician and thinker in the future of computers on his 372nd birthday.

How AI-driven call intelligence can close the online/offline data gap Jun 29, 2018 by Digital Marketing Depot Consumers don't think of their brand experiences as "online" or "offline." They expect one consistent path to purchase no matter how they interact with you. With mobile search and voice interactions on the rise, it's more important than ever to make phone calls a critical part of your data-driven marketing strategy.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing

Crowdsourcing your inventory: Outsource product and empower customers Jul 2, 2018 by Rohit Gupta Contributor Rohit Gupta explains how crowdsourcing inventory helps companies cut costs associated with product design while keeping customers engaged.

Facebook alerts 800K users that people they'd blocked may have been unblocked the 1st week of June Jul 2, 2018 by Amy Gesenhues Facebook blames the unblocking glitch on a bug that lasted from May 29 to June 5. This is the second bug confirmed by Facebook in less than a month.

Apps must now pass review process before getting access to Facebook's Marketing API Jul 2, 2018 by Amy Gesenhues In its latest updates to the app developer platform, Facebook is instituting new review processes for certain APIs, shutting down others.

New Forrester report: 'Speech analytics has found its voice with AI' Jul 2, 2018 by Barry Levine The firm's first evaluative report on this space rates vendors who leverage AI to turn phone calls into action items, voice-of-customer results and marketing opportunities.

California lawmakers approve highly contested new data privacy rules, staving off a November ballot initiative Jul 2, 2018 by Robin Kurzer The legislation echoes GDPR and affords consumers greater control of their personal data.

Here's how to use custom intent audiences in your GDN campaigns Jun 29, 2018 by Grace Kaye Contributor Grace Kaye walks through the process of creating custom intent audiences and offers tips for getting the most out of the capability.

Search News From Around The Web

AI and the Financial Sector, Infusionsoft

Bing Ads Costs Increase in 2018, Adstage

Does link disavow tool do anything? Yes. It looks like it., DejanSEO

Google: Using Synonyms on a Page for SEO, The SEMPost

How To Manage Status Codes For Out Of Stock Products, Impression

Master Google Analytics Conversions: a Step-by-step Guide, Super Metrics

Optimizing measurement for campaign performance data, Think With Google

SMX East returns to NYC, better than ever: October 24-25, 2018 Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

Connect with us on: Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us

 

News Alert: Will Cohen flip? New interview raises the question

View in your browser     Will Cohen flip? New interview raises the question Michael Cohen has legal tongues wagging in a new interview in which he appears to give the signal that he could flip on President Trump and cooperate with special counsel Robert Mueller’s investigation. Cohen, the longtime personal lawyer and “fixer” to Trump, once professed that he would “take a bullet for the president.” But in an interviews released Monday by ABC News, he appeared to be singing a different tune. “My wife, my daughter and my son have my first loyalty and always will,” Cohen told ABC’s George Stephanopoulos. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

How to create the perfect ad with audience targeting

How to create the perfect ad with audience targeting   June 29, 2018 by Christi Olson Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson shows us how to capture their attention by using the right targeting ingredients to create the perfect ad..

Bing Ads Automated Extensions — formerly Annotations — now have UI reporting and opt-out Jun 28, 2018 by Ginny Marvin 10 Automated Extensions are available in Bing Ads.

The growing importance of remarketing audiences in Google paid search management Jun 28, 2018 by Andy Taylor With the explosive growth of click share coming from remarketing audiences, contributor Andy Taylor feels it's important to consider both incrementality and personalization when using audiences for paid search management.

Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification Jun 27, 2018 by Ginny Marvin Google Ads, Google Marketing Platform, and Google Ad Manager

How to create an ROI-based management approach for paid search success Jun 26, 2018 by Megan Taggart Contributor Megan Taggart explains how to incorporate a management approach strategy when inheriting, creating or optimizing a paid search account.

Enterprise Call Analytics Platforms: A Marketer's Guide — updated for 2018 Jun 25, 2018 by Digital Marketing Depot Completely updated with the latest industry statistics, developing market trends, vendor profiles, and product updates.

How to take advantage of strategic PPC audience targeting Jun 25, 2018 by Amy Bishop Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more effectively.

Bing Ads app gets multi-user access to toggle between accounts & ability to add funds Jun 25, 2018 by Ginny Marvin Quickly navigate between multiple accounts, get actionable insights and add funds to prepay accounts on the go.

SMX East returns to NYC, better than ever: October 24-25, 2018 Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

Connect with us on: Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us