SearchCap: Google Ads authentication, Amazon advertising tips & more

Featured story

Google Ads account admins can require multi-factor authentication for all users   Aug 6, 2018 by Ginny Marvin The new feature gives account owners more control over the security of their Google Ads accounts.

From Search Engine Land

A look at the new Google Ads (AdWords) interface   Aug 6, 2018 by Jeff Baum Contributor Jeff Baum looks at the benefits of the new Google Ads reporting and automation features.

Ramp Up Your Amazon Ad Game: 5 tips for success   Aug 6, 2018 by Digital Marketing Depot Amazon has emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92 percent of people who begin their purchase journey on Amazon buy on Amazon.

From Marketing Land

LiveRamp's IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe   Aug 6, 2018 by Barry Levine The integration allows Adobe customers to upload their customer lists and get the matching cable subscriber IDs, for ad targeting through a cable service.

8 ways to leverage GDPR for your agency   Aug 6, 2018 by Digital Marketing Depot The General Data Protection Regulation, or GDPR, can be a pretty daunting concept for small and medium-sized businesses, including marketing agencies. But while GDPR may feel a little like red tape, the new laws are designed to help build trust with customers and provide a better user experience.

3 attribution considerations for B2B lead generation   Aug 6, 2018 by Manny Rivas Contributor Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand their marketing campaigns.

3 free tools to comprehensively test page speed   Aug 6, 2018 by Marcus Miller Contributor Marcus Miller outlines how to use 3 free tools that test page speed and work to turn your site into a lean, mean, speedy fighting machine.

The ultimate guide to using Bing Webmaster Tools — Part 1   Aug 6, 2018 by Christi Olson Contributor and Bing Chief Evangelist Christi Olson kicks off a multipart series on Bing webmaster tools. If you are new to Bing's webmaster toolset, this detailed guide will get you started and on your way to better rankings on Bing.

Reddit's redesign is driving higher engagement rates, but will it deliver more advertisers?   Aug 6, 2018 by Amy Gesenhues The company's VP of brand partnerships, Zubair Jandali, offers insight into Reddit's first redesign in more than a decade.

Search News From Around The Web

7 Step Guide to Creating Linkable Content, RavenTools

Bulk Testing PageSpeed Insights with the SEO Spider, Screaming Frog

Google Does Not Use Quality Raters for Machine Learning Algos, The SEMPost

How To Set Up Google Responsive Search Ads, Clix Marketing

Migrating your keyword destination URLs to final URLs, Bing

What is SEO split testing?, Distilled

What is the Best Keyword Tool for SEO and PPC?, Acquisio

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Marketing Day: Reddit gets a facelift, LiveRamp’s IdentityLink, GDPR & more

Featured story

Reddit's redesign is driving higher engagement rates, but will it deliver more advertisers?   Aug 6, 2018 by Amy Gesenhues The company's VP of brand partnerships, Zubair Jandali, offers insight into Reddit's first redesign in more than a decade.

From Marketing Land

8 ways to leverage GDPR for your agency   Aug 6, 2018 by Digital Marketing Depot The General Data Protection Regulation, or GDPR, can be a pretty daunting concept for small and medium-sized businesses, including marketing agencies. But while GDPR may feel a little like red tape, the new laws are designed to help build trust with customers and provide a better user experience.

3 attribution considerations for B2B lead generation   Aug 6, 2018 by Manny Rivas Contributor Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand their marketing campaigns.

3 free tools to comprehensively test page speed   Aug 6, 2018 by Marcus Miller Contributor Marcus Miller outlines how to use 3 free tools that test page speed and work to turn your site into a lean, mean, speedy fighting machine.

The ultimate guide to using Bing Webmaster Tools — Part 1   Aug 6, 2018 by Christi Olson Contributor and Bing Chief Evangelist Christi Olson kicks off a multipart series on Bing webmaster tools. If you are new to Bing's webmaster toolset, this detailed guide will get you started and on your way to better rankings on Bing.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Report: More than 1,000 personal data breaches reported in Ireland since GDPR deadline   Aug 6, 2018 by Robin Kurzer The top GDPR-related complaints are: processing involving the disclosure of personal data without a legal basis; user requests for information on their data; and unfair processing.

5,000+ Martech Tools: What's a marketer to do?   Aug 6, 2018 by Digital Marketing Depot You've seen the martech landscape graphic with 5,000+ logos. You're adept at marketing automation, data crunching, and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS.

For more marketing news from around the web, check out the full Marketing Day article on our site.

SMX East returns to NYC, better than ever: October 24-25, 2018 Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

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Google to yank advertisers’ option to exclude all mobile apps from display campaigns

Google to yank advertisers' option to exclude all mobile apps from display campaigns   Aug 2, 2018 by Ginny Marvin It will not be possible to use adsenseformobileapps.com or other controls to keep mobile Display ads from showing on all apps, including interstitial ads.

Ramp Up Your Amazon Ad Game: 5 tips for success Aug 6, 2018 by Digital Marketing Depot Live Webinar: Thursday, August 23, at 1:00 PM ET (10:00 AM PT)

Merkle: Search ad spending growth slowed again across Google, Bing & Yahoo in Q2 2018 Jul 31, 2018 by Ginny Marvin Google CPC growth kept climbing, while Bing Ads and Yahoo Gemini saw a sharp drop in CPCs in Q2 2018.

Bing Ads rolls out Target CPA & Maximize Conversions bidding strategies Jul 30, 2018 by Ginny Marvin A campaign only needs a minimum of 15 conversions within the past 30 days to be eligible for either of the new bidding strategies.

SMX East returns to NYC, better than ever: October 24-25, 2018 Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

Connect with us on: Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us

 

LiveRamp’s IdentityLink for TV partners with Adobe, WhatsApp’s new Business API & a new report on smart speakers

Featured story

LiveRamp's IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe   Aug 3, 2018 by Barry Levine The integration allows Adobe customers to upload their customer lists and get the matching cable subscriber IDs, for ad targeting through a cable service.

From MarTech Today

The MarTech Minute: Mavrck unveils fraud detection tools, 4c launches new marketplaces & lots of acquisitions   Aug 3, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed

Does ad tech dream of electric sheep?   Aug 3, 2018 by Duncan Arthur Contributor Duncan Arthur urges advertisers and agencies to cultivate empathy for our fellow human beings, rather than thinking of them as machine-like users with eyeballs.

Facebook looks to monetize WhatsApp with new Business API & ads that open chats in the messaging app   Aug 3, 2018 by Amy Gesenhues The new Facebook ads that click to WhatsApp open a pre-filled chat so that users can easily message the business via the app.

From Marketing Land

Apple's HomePod makes modest gains against Echo, Google Home [Report]   Aug 3, 2018 by Greg Sterling Amazon has 70 percent of the market, Google 24 percent and Apple 6 percent.

From Around The Web

The future of SMS; 2018 and beyond, SMSGlobal

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