Implementing full-scale cross-channel attribution for enterprise companies

Implementing full-scale cross-channel attribution for enterprise companies   Oct 22, 2018 by Amy Bishop Attribution: it's worth the trouble. Here are your options and everything you should consider when making this big decision.

Bing Ads changes when conversions are reported Oct 22, 2018 by Ginny Marvin The change applies to conversion and assist reporting.

Google Ads Report Editor gets two new landing page reports Oct 16, 2018 by Ginny Marvin New columns are available with an update to what was the final URL report.

Google updates Shopping Insights for product search data and trends Oct 16, 2018 by Barry Schwartz Marketers and retailers can get more comparative brand data with the latest update.

Do you still need a PPC tool with the new Google Ads? Oct 15, 2018 by Sponsored Content: Optmyzr Four ways a great PPC tool can turn you into a PPC rockstar

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Breaking News: Trump 'not satisfied' after talk with Saudi leader MBS

View in your browser     Trump 'not satisfied' after talk with Saudi leader MBS President Trump on Monday said he spoke to Saudi Crown Prince Mohammed bin Salman about Jamal Khashoggi, but reiterated he has doubts about the kingdom’s account of the dissident journalist’s killing.  Read the developing report here         Did a friend forward you this email? Sign up for Breaking News     Forward Breaking News     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

Gartner’s first Magic Quadrant on ad tech, a unified pledge from ad exchanges, more

Featured story

Ad exchanges to publishers, advertisers: Here's how we'll make programmatic safer   Oct 19, 2018 by Robin Kurzer A unified pledge to abide by a set of principles to "wipe out 95 percent of the fraud, waste and abuse occurring in parts of the supply chain."

From MarTech Today

Gartner's first Magic Quadrant report on ad tech scans the multi-channel giants   Oct 19, 2018 by Barry Levine The report focuses on what it calls "foundational technology," even as the ground keeps shifting.

The MarTech Minute: New GDPR solutions from TrustArc, Big ID; Innovid/Jivox partnership; more   Oct 19, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.

From Marketing Land

Facebook Attribution now available to all advertisers   Oct 19, 2018 by Amy Gesenhues The attribution solution was in beta for more than a year.

Survey: Social commerce held back by security, privacy concerns   Oct 19, 2018 by Greg Sterling However social media influence on purchases via other channels is strong.

From Around The Web

The Hunt for False News, Facebook Newsroom

Ad Tech Finally Gets Real-World Uses For Blockchain Through Lucidity, MadHive Deals, www.forbes.com

Balancing CRM Tech With Human Engagement Remains A Challenge, Marketers Say | AList, www.alistdaily.com

Martech Heroes: Scott Brinker on the endless possibility of martech | The Drum, www.thedrum.com

The power and potential of emotional chatbots - Marketing Tech News, www.marketingtechnews.net

Top 5 ways to maximize customer data security - TechRepublic, www.techrepublic.com

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