Implementing full-scale cross-channel attribution for enterprise companies

Implementing full-scale cross-channel attribution for enterprise companies   Oct 22, 2018 by Amy Bishop Attribution: it's worth the trouble. Here are your options and everything you should consider when making this big decision.

Bing Ads changes when conversions are reported Oct 22, 2018 by Ginny Marvin The change applies to conversion and assist reporting.

Google Ads Report Editor gets two new landing page reports Oct 16, 2018 by Ginny Marvin New columns are available with an update to what was the final URL report.

Google updates Shopping Insights for product search data and trends Oct 16, 2018 by Barry Schwartz Marketers and retailers can get more comparative brand data with the latest update.

Do you still need a PPC tool with the new Google Ads? Oct 15, 2018 by Sponsored Content: Optmyzr Four ways a great PPC tool can turn you into a PPC rockstar

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