Marketing Day: Account based marketing tools, Gartner ad tech report, more

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When it comes to campaign design and measurement, many sizes fit all   Oct 22, 2018 by Chuck Moran When you focus on tuning one campaign KPI, you inevitably affect the others. It's an imperfect world where you must be aware of the tradeoffs you're making.

From Marketing Land

Account-based marketing tools: What you need to know Oct 22, 2018 by Digital Marketing Depot What goes into a successful ABM strategy?

Gartner's first Magic Quadrant report on ad tech scans the multi-channel giants   Oct 19, 2018 by Barry Levine The report focuses on what it calls "foundational technology," even as the ground keeps shifting.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Oracle launches a 'CDP-plus' for its clouds   Oct 22, 2018 by Barry Levine Called CX Unity, it provides the first single customer profile across the company's platforms, plus adds intelligence for utilizing the data.

For more marketing news from around the web, check out the full Marketing Day article on our site.

SMX East returns to NYC, better than ever: October 24-25, 2018 Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

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SearchCap: Bing Ads conversion reporting, Google local pack booking, Apple search ads

Featured story

Apple search ads expected to generate $2 billion in revenue by 2020   Oct 22, 2018 by Amy Gesenhues The ad units are on track to bring in $500 million by the end of this year, according to an industry analyst.

From Search Engine Land

Bing Ads changes when conversions are reported   Oct 22, 2018 by Ginny Marvin The change applies to conversion and assist reporting.

Google local pack now showing book, schedule buttons for some businesses   Oct 22, 2018 by Barry Schwartz Google is now pushing booking and scheduling services in the local results through Reserve with Google.

SEO agencies – Important questions to ask before choosing one   Oct 22, 2018 by Sponsored Content: Webgator Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about every business owner has heard SEO horror stories or has one themselves.

From Marketing Land

Account-based marketing tools: What you need to know   Oct 22, 2018 by Digital Marketing Depot An account-based marketing (ABM) strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company. ABM tools automate many of the data and workflow processes that enable this approach. This 60-page report from MarTech Today brings together everything you need to know about account-based marketing tools and implementing this software.

Gartner's first Magic Quadrant report on ad tech scans the multi-channel giants   Oct 19, 2018 by Barry Levine The report focuses on what it calls "foundational technology," even as the ground keeps shifting.

Search News From Around The Web

Google Assistant Lists and Notes is a new dedicated app, 9to5Google

Google Cache Bug With Mobile-First Indexing Resolved, Search Engine Roundtable

Google Home Hub review: the best digital photo frame, The Verge

Google My Business New Features: 'Add Product Collection' & 'Branded Search Insights', Mike Blumenthal

Google Workers Discussed Tweaking Search Function to Counter Travel Ban, Wall Street Journal

How to Get More Keyword Metrics for Your Target Keywords, Moz

SMX East returns to NYC, better than ever: October 24-25, 2018 Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

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Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us

 

News Alert: Majority of Republicans supports 'Medicare for all,' poll finds

View in your browser     Majority of Republicans supports 'Medicare for all,' poll finds More than half of Republicans in a new American Barometer poll say they support "Medicare for all," also known as a single-payer health-care system. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.