Marketing Day: Account based marketing tools, Gartner ad tech report, more

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When it comes to campaign design and measurement, many sizes fit all   Oct 22, 2018 by Chuck Moran When you focus on tuning one campaign KPI, you inevitably affect the others. It's an imperfect world where you must be aware of the tradeoffs you're making.

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Account-based marketing tools: What you need to know Oct 22, 2018 by Digital Marketing Depot What goes into a successful ABM strategy?

Gartner's first Magic Quadrant report on ad tech scans the multi-channel giants   Oct 19, 2018 by Barry Levine The report focuses on what it calls "foundational technology," even as the ground keeps shifting.

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Oracle launches a 'CDP-plus' for its clouds   Oct 22, 2018 by Barry Levine Called CX Unity, it provides the first single customer profile across the company's platforms, plus adds intelligence for utilizing the data.

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