SearchCap: Bing Ads conversion reporting, Google local pack booking, Apple search ads

Featured story

Apple search ads expected to generate $2 billion in revenue by 2020   Oct 22, 2018 by Amy Gesenhues The ad units are on track to bring in $500 million by the end of this year, according to an industry analyst.

From Search Engine Land

Bing Ads changes when conversions are reported   Oct 22, 2018 by Ginny Marvin The change applies to conversion and assist reporting.

Google local pack now showing book, schedule buttons for some businesses   Oct 22, 2018 by Barry Schwartz Google is now pushing booking and scheduling services in the local results through Reserve with Google.

SEO agencies – Important questions to ask before choosing one   Oct 22, 2018 by Sponsored Content: Webgator Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about every business owner has heard SEO horror stories or has one themselves.

From Marketing Land

Account-based marketing tools: What you need to know   Oct 22, 2018 by Digital Marketing Depot An account-based marketing (ABM) strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company. ABM tools automate many of the data and workflow processes that enable this approach. This 60-page report from MarTech Today brings together everything you need to know about account-based marketing tools and implementing this software.

Gartner's first Magic Quadrant report on ad tech scans the multi-channel giants   Oct 19, 2018 by Barry Levine The report focuses on what it calls "foundational technology," even as the ground keeps shifting.

Search News From Around The Web

Google Assistant Lists and Notes is a new dedicated app, 9to5Google

Google Cache Bug With Mobile-First Indexing Resolved, Search Engine Roundtable

Google Home Hub review: the best digital photo frame, The Verge

Google My Business New Features: 'Add Product Collection' & 'Branded Search Insights', Mike Blumenthal

Google Workers Discussed Tweaking Search Function to Counter Travel Ban, Wall Street Journal

How to Get More Keyword Metrics for Your Target Keywords, Moz

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