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2018年11月6日 星期二

SearchCap: Go Vote, Bing crawler, Bing Ads targets, Google local reviews

 


 
Featured story
 

Election 2018: Social media trolls, Google touts search, video ads get ugly

 

Nov 6, 2018 by Greg Sterling

Gone are the days when the internet was simply a tool to learn more about candidates and issues.

 
From Search Engine Land
 
Bing Ads launches Performance Targets to track goals across campaign groups
  Nov 6, 2018 by Ginny Marvin

Monitor how campaigns are performing against shared performance targets in the Bing Ads UI.

 
Verdict is in for CEO involved in forging court order over reputation attack
  Nov 6, 2018 by Chris Silver Smith

This case highlights the lack of protection and justice available for online defamation victims from Google and other tech companies.

 
Limited time: Lock in exclusive savings to SMX West
  Nov 6, 2018 by Search Engine Land

Serious marketers are making it a priority to attend THE premiere search marketing conference in 2019: Search Engine Land's SMX® West, January 30-31 in San Jose. Register by November 17 to lock in Super Early Bird rates, our lowest rates available. Hurry, this offer expires soon! 

 
Google local reviews study shows 74% of businesses have at least one review
  Nov 6, 2018 by Barry Schwartz

Check out this new study on Google local reviews from the BrightLocal team.

 
Why the SaaS model is right for programmatic
  Nov 6, 2018 by Tim Vanderhook

By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies emerge.

 
Google makes lazy-loading SEO help documents available
  Nov 6, 2018 by Barry Schwartz

SEOs are excited about the new lazy loading documentation from Google.

 
Bing crawling, indexing and rendering: A step-by-step on how it works
  Nov 6, 2018 by Alexis Sanders

Crawlers are technical but understandable thanks to Microsoft's Senior Program Manager Frédéric Dubut's presentation at SMX East.

 
The revamping of AMP: Renew your commitment to mobile
  Nov 5, 2018 by Jim Yu

Regardless of niche, it's time to up your mobile SEO game, and AMP can help with that. Learn specific steps you can take.

From Marketing Land
 
Stop monthly newsletters: Learn how to make the most of your email list
  Nov 6, 2018 by Jessica Foster

Nurture your email subscribers with a sequencing strategy, taking care to identify where customers are on the buyer's journey, and providing great content.

 
LinkedIn reorients Campaign Manager with objective-based campaign workflow
  Nov 6, 2018 by Amy Gesenhues

This latest Campaign Manager update follows the recently overhauled reporting interface LinkedIn launched in July.

 
Tips for using the new Google Ads interface
  Nov 5, 2018 by Mona Elesseily

There's more clicking in the new interface but the actionable data for speed and mobile friendliness is a big plus.

 
Study finds decline in 'trust' costs corporations billions in profits
  Nov 5, 2018 by Greg Sterling

Firm tied $180 billion in revenue losses to declines in trust across 54 percent of companies in its index.

 
Company execs could go to jail for misusing data under proposed U.S. data privacy law
  Nov 5, 2018 by Robin Kurzer

The GDPR-style federal legislation also provides penalties of up to 4% of a company's annual income.


 
Search News From Around The Web
 
Streaming in the Shadow Reader, Accelerated Mobile Pages Project
 
Celebrating 15 years of Google Ireland, Google Blog
 
Google Wants You To Stop Singling Out RankBrain, Search Engine Roundtable
 
Madison Avenue's Unequal Fight With Google, Wall Street Journal
 
Reach the right consumers with Display & Video 360's Audiences module, Google Blog
 
Recap: Build Actions For Your Community, Google Developers Blog
 

Become a legendary search marketer. Attend SMX West, January 30-31!

Are you looking to drive campaign success, validate your search marketing approach, and connect with the search community? Attend Search Engine Land's SMX West, January 30-31, 2019 for 30+ expert led sessions, networking, amenities, and more. Learn from the experts who know PPC, SEO, social, analytics, retail, and mobile better than anyone. You'll spend less time out of the office and gain amazing actionable tactics… we guarantee it. View rates and register today!

 

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Like what you see? Check out Search Engine Land's other email newsletters here.
News | SEO | SEM | Local | Retail | Social
 
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This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 
 

Marketing Day: LinkedIn Campaign Manager, Google Ads tips, U.S. data privacy laws

 


 
Featured story
 

LinkedIn reorients Campaign Manager with objective-based campaign workflow

 

Nov 6, 2018 by Amy Gesenhues

This latest Campaign Manager update follows the recently overhauled reporting interface LinkedIn launched in July.

 
From Marketing Land
 
Stop monthly newsletters: Learn how to make the most of your email list
  Nov 6, 2018 by Jessica Foster

Nurture your email subscribers with a sequencing strategy, taking care to identify where customers are on the buyer's journey, and providing great content.

 
Limited time: Lock in exclusive savings to SMX West
  Nov 6, 2018 by Marketing Land

Serious marketers are making it a priority to attend THE premiere search marketing conference in 2019: Search Engine Land's SMX® West, January 30-31 in San Jose. Register by November 17 to lock in Super Early Bird rates, our lowest rates available. Hurry, this offer expires soon!

 
Why the SaaS model is right for programmatic
  Nov 6, 2018 by Tim Vanderhook

By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies emerge.

 
Tips for using the new Google Ads interface
  Nov 5, 2018 by Mona Elesseily

There's more clicking in the new interface but the actionable data for speed and mobile friendliness is a big plus.

 
Study finds decline in 'trust' costs corporations billions in profits
  Nov 5, 2018 by Greg Sterling

Firm tied $180 billion in revenue losses to declines in trust across 54 percent of companies in its index.

 
Company execs could go to jail for misusing data under proposed U.S. data privacy law
  Nov 5, 2018 by Robin Kurzer

The GDPR-style federal legislation also provides penalties of up to 4% of a company's annual income.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Oracle Data Cloud combines Grapeshot and Moat acquisitions for a pre-bid ad filter
  Nov 6, 2018 by Barry Levine

Called Pre-Bid by Moat, it scans for brand safety, viewability and invalid traffic before a web ad is bid on programmatic platforms.

 
Walking the CX talk
  Nov 6, 2018 by Debbie Qaqish

Whether you're assessing your own company's status or considering how a potential employer is doing, follow these tips to determine whether a business is really dedicated to being customer-centric.


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

Become a legendary search marketer. Attend SMX West, January 30-31!

Are you looking to drive campaign success, validate your search marketing approach, and connect with the search community? Attend Search Engine Land's SMX West, January 30-31, 2019 for 30+ expert led sessions, networking, amenities, and more. Learn from the experts who know PPC, SEO, social, analytics, retail, and mobile better than anyone. You'll spend less time out of the office and gain amazing actionable tactics… we guarantee it. View rates and register today!

 

Connect with us on:

Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here.
MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local
 
This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 
 

Election Countdown: Election Day edition | Hour-by-hour viewer's guide | What to watch as results come in | Pundits' predictions | Election to deliver verdict on Trump | GOP braces for possibility of losing House | Dems see slim hopes for taking Senate

 
 
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The Hill - Election Countdown
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This is Election Countdown, The Hill's newsletter from Lisa Hagen (@LA_Hagen) and Max Greenwood (@KMaxGreenwood) that brings you the biggest stories on the campaign trail. We'd love to hear from you, so feel free to reach out to Lisa at LHagen@thehill.com and Max at MGreenwood@thehill.com. with any questions, comments, criticisms or food recommendations (mostly the latter, please). Click here to sign up.

 

TODAY is Election Day for the 2018 midterms! (And, we're 728 days until the 2020 elections.)

 

 

Election Day is here! One of the most memorable, closely watched and polarized elections is coming to a close as people around the country--and world--watch results trickle in tonight.

All eyes will be on Kentucky starting at 6 p.m. and polls around the country will be closing all the way until 1 a.m. EST on Wednesday. Check out our hour-by-hour guide of poll closings

Before all the fun really begins, check out what to watch tonight from The Hill's Lisa Hagen and Max Greenwood while you wait:

Turnout: How big will turnout actually be? If early voting is any indictor, then most likely it will be huge for a midterm year. At least 38 million already cast their vote ahead of Election Day and early vote totals in 30 states plus Washington, D.C. surpassed their 2014 early voting, according to U.S. Elections Project. Meanwhile, Arizona, Nevada and Texas already surpassed their 2014 total vote, which includes both early voting and voting on Election Day.

"Year of the Woman": They marched, they ran, and now female nominees are hoping to make major gains to make 2018 another "Year of the Woman." 2018 has seen a historic number of women win major party primaries. That means the number of women who serve in Congress is likely to grow its ranks from the current number of 84. One thing is for certain: female nominees and voters will play a central role in this midterm.

Anti-Pelosi Democrats: More than 50 House Democratic candidates have said they won't support House Minority Leader Nancy Pelosi (D-Calif.) for a leadership role. So if Democrats take back the House--with many of those candidates winning--the math could become complicated for Pelosi. The jockeying begins in earnest the day after the election, when it'll become clear what hurdles stand in the way for the House Democratic leader.

House majority: Democrats will pick up seats, but just how many? The party needs 23 seats to take back the House and the math is already in their favor. Keep an eye on which seats end up flipping to see if Democrats are in store for a big wave. Ones we are watching: Kentucky's 6th District, West Virginia's 3rd, Arkansas's 2nd and Maine's 2nd.

Senate majority: Republicans are heavily favored to hold onto their narrow 51-seat majority, but Democrats still have the slightest hope of finding a path--or at the very least limiting GOP gains. Democrats have a tough map since 10 of their incumbents are up for reelection in red states. But the battle for majority will go down to the wire since a handful of seats are too close to call.

Trump appeal: President Trump acknowledged at one of his campaign rallies on election eve that the midterms will be a referendum on his first two years in office. Tuesday will be a big test for Trump as he heads into his 2020 reelection bid: is he still popular in red states that overwhelmingly back him in 2016? Did his heated rhetoric on immigration help drive out the base and prove to be an effective message?

 

Make sure to come back to The Hill at 6 p.m. when the campaign team will be live blogging results and updates as polls close across the country.

 

Curious what the political watchers are thinking? Click here for The Hill's pundit predictions.

  

Senate showdown

Democrats see a surge in voter turnout as a boon to their prospects of limiting Republican gains in the Senate, The Hill's Alexander Bolton reports. The party is dealing with a largely unfavorable Senate map this year and has only slim hopes of taking control of the chamber. But they're convinced that if turnout is high on Election Day, they may see a number of hard-fought races swing in their direction.

 

It's unusual for TV news anchors to give candidate-style speeches. But that didn't stop Fox News hosts Sean Hannity and Jeanine Pirro from stumping alongside Trump in Missouri on Monday night. The three were in Missouri, where the state's Republican Attorney General Josh Hawley is looking to oust Sen. Claire McCaskill (D-Mo.) in one of the most competitive Senate races of the cycle. A Fox News spokesperson said on Tuesday that the network "does not condone" the hosts' appearances with the president.

  

Wave watch

More GOP House seats are looking vulnerable, and Republicans are bracing for the potential loss of their majority, The Hill's Melanie Zanona and Juliegrace Brufke report. Leaders recognize the numbers, but the party believes it still has a chance of holding down its majority because it is defending many districts that were drawn to protect the party from a blue wave. Democrats need to pick up at least 23 House seats to recapture control of the chamber and the electoral map is leaning in their favor.

 

Former FBI Director James Comey spent Election Day canvassing for Democrat Jennifer Wexton, who's challenging Rep. Barbara Comstock (R-Va.) for her Northern Virginia House seat. Comey, a former Republican who served in the Justice Department under President George W. Bush, was fired from the top FBI post last year by Trump. Since then, he's spoken critically of the president.

 

Trump and his Republican allies are preparing for a series of possible losses in the Midwest – a region that paved the president's path to victory in 2016, Politico Magazine reports. The real estate mogul was carried to the White House on the backs of white, working-class voters in the Rust Belt and throughout the Midwest, prompting optimism among Republicans that white, working-class voters in the region were aligning more closely with the GOP. But now, many of the party's candidates in states like Wisconsin and Michigan are struggling to remain competitive.

 

State watch

Republicans are preparing for major Democratic gains in governor's mansions across the country, The Hill's Reid Wilson reports. Thirty-six states will elect governors on Tuesday and virtually all of the most competitive races are in states held by Republicans. Democrats are seen as likely to pick up governorships in Illinois and New Mexico and have decent prospects in Florida, Michigan and Maine, all of which currently have GOP executives.

 

Early and absentee voting is booming. So far, 38 million people have cast their ballots – and that was before Election Day voting even began. The New York Times reports that in 28 states and the District of Columbia, early vote totals have already surpassed 2014 levels. That year, 27 million people voted earlier. But early voting in 2016 has both 2014 and 2018 beat. More than 47 million ballots were cast in advance of Election Day that year.

 

In a year in which there's no shortage of competitive races, legal battles over voting laws are making those contests even tighter, The Hill's Lydia Wheeler reports. Judges in Arizona and North Dakota, where candidates are battling it out in two closely watched Senate races, have rejected challenges in recent months to statutes that are likely to keep thousands of people from voting. And in Georgia, a high-profile fight over the state's "exact match" registration verification process has put the gubernatorial race there in the national spotlight.

 

Survey says…

Some good news for Democrats on Election Day. A Gallup poll released Tuesday shows 54 percent of likely voters choosing Democratic House candidates, while 43 percent back Republicans. Another takeaway from that poll: 50 percent of U.S. adults say they expect Republicans to keep control of the House, compared to 44 percent who say Democrats will win the chamber. In the past, those predictions have proven correct. But what's notable this year is how narrow the margin is.

 

Coming to a TV near you

Andrew Gillum, the Democratic nominee for Florida governor, is out with his final ad of the 2018 cycle. The 30-second spot features interwoven clips of the progressive Tallahassee mayor speaking at rallies and meeting with supporters, while one of Gillum's speeches plays in the background. "When you're governor of Florida, you gotta be the governor for all the people of the state of Florida," Gillum says in the ad, which urges people to "vote today." 

 

In case you missed it

Today's midterm elections will serve as a moment of truth for Trump – the first concrete evidence of whether the voters who propelled him to victory in 2016 are still in his corner or growing weary of him, The Hill's Niall Stanage reports. The president has cast the midterms as a referendum on his tenure, and has sought to fire up his conservative base to stave off losses on Election Day. But with that strategy comes a big question: What if he succeeds in firing up his own base only to find that his die-hard supporters are overwhelmed by Democratic enthusiasm?

 

The Hill's Election Countdown was written by Lisa Hagen, Max Greenwood and Kenna Sturgeon.

 
 
 
 
 
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