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2019年1月4日 星期五

SearchCap: DuckDuckGo growth, YouTube campaigns, ABM measurements

 


 
Featured story
 

DuckDuckGo broke 9 billion searches in 2018, and it's growing

 

Jan 4, 2019 by Barry Schwartz

Check out the rapid growth of this privacy focused search engine.

 
From Search Engine Land
 
How are your YouTube campaigns performing on TV screens?
  Jan 4, 2019 by Joe Martinez

Monitoring performance and making adjustments when necessary is important to do now, as the TV screen device type will be growing.

 
3 things sales leaders should know about ABM measurement
  Jan 4, 2019 by Sponsored Content: Terminus

As a sales leader, you might think account-based marketing (ABM) isn't for you. After all, it has the word marketing in the name. But the reality is, ABM isn't something marketing does in a silo — and B2B sales orgs need to get on board. Put simply, ABM is a target account strategy that requires sales […]

From Marketing Land
 
Amazon adopts MRC viewability standard for conversion attribution
  Jan 4, 2019 by Ginny Marvin

View-through conversions are now attributed to viewable impressions only.

 
It's post-holiday return season: How marketers can make the best of it
  Jan 4, 2019 by Robin Kurzer

U.S. retail returns are expected to cost retailers $550 billion by 2020, with e-commerce leading the way.

 
Email trustworthiness: Here's how to avoid looking like spam
  Jan 4, 2019 by Len Shneyder

Part 2 of this email marketing series looks at the current state of email and the steps being taken to differentiate legitimate email marketing from spam.


 
 

Become a legendary search marketer. Attend SMX West, January 30-31!

Are you looking to drive campaign success, validate your search marketing approach, and connect with the search community? Attend Search Engine Land's SMX West, January 30-31, 2019 for 30+ expert led sessions, networking, amenities, and more. Learn from the experts who know PPC, SEO, social, analytics, retail, and mobile better than anyone. You'll spend less time out of the office and gain amazing actionable tactics… we guarantee it. View rates and register today!

 

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Marketing Day: Amazon adopts viewability standard, post-holiday return season, more

 


 
Featured story
 

Amazon adopts MRC viewability standard for conversion attribution

 

Jan 4, 2019 by Ginny Marvin

View-through conversions are now attributed to viewable impressions only.

 
From Marketing Land
 
It's post-holiday return season: How marketers can make the best of it
  Jan 4, 2019 by Robin Kurzer

U.S. retail returns are expected to cost retailers $550 billion by 2020, with e-commerce leading the way.

 
Email trustworthiness: Here's how to avoid looking like spam
  Jan 4, 2019 by Len Shneyder

Part 2 of this email marketing series looks at the current state of email and the steps being taken to differentiate legitimate email marketing from spam.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Lead the pivot to customer centricity
  Jan 4, 2019 by Debbie Qaqish

If a company is going to stay competitive, they must go where the customer goes and create a B2C experience for a B2B buyer.


Online Marketing News From Around The Web
 
6 Powerful Gmail Remarketing Strategies Proven To Work, Ignite Visibility
 
Appeal to the locals: 5 steps to reaching a global audience with your app , Think with Google
 
Getting Interactive is Key to Effective Content Marketing in 2019, CMS Wire
 
How Much Does Digital Marketing Really Cost?, Vertical Measures
 
Hyper-Personalization: What It Is and Why You Need It in Your 2019 Marketing, Convince & Convert
 
Product Teams Are The Mobile Marketers Of Tomorrow, adexchanger.com
 
Using Facebook Event Ads to Promote Events, PPC Hero
 

Become a legendary search marketer. Attend SMX West, January 30-31!

Are you looking to drive campaign success, validate your search marketing approach, and connect with the search community? Attend Search Engine Land's SMX West, January 30-31, 2019 for 30+ expert led sessions, networking, amenities, and more. Learn from the experts who know PPC, SEO, social, analytics, retail, and mobile better than anyone. You'll spend less time out of the office and gain amazing actionable tactics… we guarantee it. View rates and register today!

 

Connect with us on:

Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here.
MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local
 
This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 
 

On The Money: Stocks soar on strong jobs report, Fed signals on rates | Trump threatens years-long shutdown | Fed chief says he won't resign if Trump asks

 
 
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On the Money - The Hill Finance
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Happy Friday and welcome back to On The Money. I'm Sylvan Lane, and here's your nightly guide to everything affecting your bills, bank account and bottom line.

See something I missed? Let me know at slane@thehill.com or tweet me @SylvanLane. And if you like your newsletter, you can subscribe to it here: http://bit.ly/1NxxW2N.

Write us with tips, suggestions and news: slane@thehill.com, vneedham@thehill.com, njagoda@thehill.com and nelis@thehill.com. Follow us on Twitter: @SylvanLane, @VickofTheHill, @NJagoda and @NivElis.

 

THE BIG DEAL--Economy adds robust 312K jobs in December, well above expectations: The U.S. economy added 312,000 jobs in December, well above expectations, as the labor market continues to expand even as worries grow about an economic slowdown and turbulent stock markets.  

The unemployment rate ticked up to 3.9 percent from 3.7 percent as the labor force expanded by 419,000, the Labor Department reported on Friday. The labor force participation rate rose to 63.1 percent in December, the highest it has been since early 2014, from 62.9 percent in November.

Economists had expected about 182,000 jobs to be added last month, and the stellar growth should ease some fears about a broader economic slowdown. The Hill's Vicki Needham tells us more here.

 

Reactions:

  • "Recession fears in the United States are overblown." -- PNC chief economist Gus Faucher. 
  • David Berson, chief economist at Nationwide, said he expects the economy to fall into recession as soon as next year, "but the December employment report indicates that this isn't going to happen anytime soon."
  • Speaker Nancy Pelosi (D-Calif.) praised the employment report in a statement, but warned that the ongoing partial government shutdown could cause jobs to "slip away."

 

Stocks soar on strong December jobs report, Powell remarks: Stocks soared Friday morning on the heels of a strong December jobs report and reassurance from the Federal Reserve.

The Dow Jones Industrial Average gained 747 points, a 3.29-percent increase, while the Nasdaq composite and S&P 500 index rose 4.26 and 3.43 percent each by the end of Friday trading.

  • Analysts had expected the economy to add 182,000 jobs to end 2018. The significant overshoot gave a boost to traders after weeks of dismal headlines from the U.S. and abroad.
  • The strong jobs report came after data released this week showed a global industrial slowdown and Apple slashed its earnings forecast, citing plunging demand.

 

Wall Street added to its gains after Federal Reserve Chairman Jerome Powell gave investors hope for fewer interest rate hikes in 2019. Powell said during a panel appearance that the Fed "will be prepared to adjust policy quickly and flexibly."

While the Fed is projecting two rate hikes this year, Powell said the central bank is "listening sensitively to the message that markets are sending."

Powell's remarks Friday were largely in line with previous comments about potential rate hikes. The chairman did not appear to suggest a dovish shift in Fed policy, but traders appeared to take solace in Powell's direct message to markets.

 

Powell also says he won't resign: Powell also said Friday he would not resign if asked to by President Trump, who has reportedly considered firing the Fed chairman. It's unclear if Trump can do so, but experts say that a shot at Powell could devastate financial markets.

 

LEADING THE DAY

Trump threatens to extend government shutdown for years: President Trump on Friday threatened to keep about 25 percent of the federal government closed for years until he gets his desired funding to build a wall along the U.S.-Mexico border.

He made the remark during a closed-door meeting at the White House with congressional leaders on the 14th day of a partial government shutdown.

Trump confirmed after the meeting that he "absolutely" said the shutdown could last more than a year, as first noted by Senate Democratic Leader Charles Schumer (N.Y.) who was at the meeting.

The president added that he didn't think it would last that long, saying Democrats want to make a deal. 

"I think it may have been somewhat contentious but it was also productive," Trump said. The Hill's Alexander Bolton and Jordan Fabian take us there.

 

Headlines from the meeting:

  • Speaker Nancy Pelosi (D-Calif.) called the meeting a "lengthy and sometimes contentious conversation with the president." She said both sides agreed to continue staff-level talks but added that Democrats don't believe the government has to remain shut down until the standoff is resolved.
  • Senate Majority Leader Mitch McConnell (R-Ky.) said after the meeting that Trump will "designate his top people" to meet with congressional leaders this weekend to find a way to end the government shutdown.
  • House Majority Leader Steny Hoyer (D-Md.) said there was no talk during the meeting of a potential deal to include protections for Deferred Action for Childhood Arrivals (DACA) program recipients.

 

GOOD TO KNOW

 

ODDS AND ENDS

  • A pair of senators on Friday introduced bipartisan legislation that would establish a new federal office focused on fighting Chinese and other foreign threats to U.S. technology, including supply chain risks and technology theft.
  • Sen. Kirsten Gillibrand (D-N.Y.)  is reaching out to Wall Street executives to gauge potential support if she were to run for president in 2020, according to CNBC.
 
 
 
 
 
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