Marketing Day: Amazon adopts viewability standard, post-holiday return season, more

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Amazon adopts MRC viewability standard for conversion attribution   Jan 4, 2019 by Ginny Marvin View-through conversions are now attributed to viewable impressions only.

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It's post-holiday return season: How marketers can make the best of it   Jan 4, 2019 by Robin Kurzer U.S. retail returns are expected to cost retailers $550 billion by 2020, with e-commerce leading the way.

Email trustworthiness: Here's how to avoid looking like spam   Jan 4, 2019 by Len Shneyder Part 2 of this email marketing series looks at the current state of email and the steps being taken to differentiate legitimate email marketing from spam.

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Lead the pivot to customer centricity   Jan 4, 2019 by Debbie Qaqish If a company is going to stay competitive, they must go where the customer goes and create a B2C experience for a B2B buyer.

Online Marketing News From Around The Web   6 Powerful Gmail Remarketing Strategies Proven To Work, Ignite Visibility   Appeal to the locals: 5 steps to reaching a global audience with your app , Think with Google   Getting Interactive is Key to Effective Content Marketing in 2019, CMS Wire   How Much Does Digital Marketing Really Cost?, Vertical Measures   Hyper-Personalization: What It Is and Why You Need It in Your 2019 Marketing, Convince & Convert   Product Teams Are The Mobile Marketers Of Tomorrow, adexchanger.com   Using Facebook Event Ads to Promote Events, PPC Hero

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