SearchCap: DuckDuckGo growth, YouTube campaigns, ABM measurements

Featured story

DuckDuckGo broke 9 billion searches in 2018, and it's growing   Jan 4, 2019 by Barry Schwartz Check out the rapid growth of this privacy focused search engine.

From Search Engine Land

How are your YouTube campaigns performing on TV screens?   Jan 4, 2019 by Joe Martinez Monitoring performance and making adjustments when necessary is important to do now, as the TV screen device type will be growing.

3 things sales leaders should know about ABM measurement   Jan 4, 2019 by Sponsored Content: Terminus As a sales leader, you might think account-based marketing (ABM) isn't for you. After all, it has the word marketing in the name. But the reality is, ABM isn't something marketing does in a silo — and B2B sales orgs need to get on board. Put simply, ABM is a target account strategy that requires sales […]

From Marketing Land

Amazon adopts MRC viewability standard for conversion attribution   Jan 4, 2019 by Ginny Marvin View-through conversions are now attributed to viewable impressions only.

It's post-holiday return season: How marketers can make the best of it   Jan 4, 2019 by Robin Kurzer U.S. retail returns are expected to cost retailers $550 billion by 2020, with e-commerce leading the way.

Email trustworthiness: Here's how to avoid looking like spam   Jan 4, 2019 by Len Shneyder Part 2 of this email marketing series looks at the current state of email and the steps being taken to differentiate legitimate email marketing from spam.

Search News From Around The Web

Google Featured Snippets Blue Feedback Bar, Search Engine Roundtable

Google shifted $23bn to tax haven Bermuda in 2017, filing shows, The Guardian

How Big Tech is breaking antitrust laws, CNN

On-Page SEO for 2019 - Whiteboard Friday, Moz

Paid search ad trends: What gets people clicking?, Netimperative

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