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2019年1月7日 星期一

Hillicon Valley: Dems used fake online campaign in Alabama Senate race | Huawei hits back with suit against US tech firm | Study finds people want $1,000 to quit Facebook for a year | Feds' new program helps companies counter cyber attacks

 
 
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Welcome to Hillicon Valley, The Hill's newsletter detailing all you need to know about the tech and cyber news from Capitol Hill to Silicon Valley. If you don't already, be sure to sign up for our newsletter with this LINK.

Welcome! Follow the cyber team, Olivia Beavers (@olivia_beavers) and Jacqueline Thomsen (@jacq_thomsen), and the tech team, Harper Neidig (@hneidig).

 

WHAT THE HELL IS HAPPENING IN ALABAMA: Democrats in Alabama created a deceptive online campaign in 2017 meant to help defeat Republican Senate candidate Roy Moore in a special election, The New York Times reported Monday.

The "Dry Alabama" campaign reportedly featured a Facebook page and a Twitter account suggesting that Moore supported a statewide ban on alcohol.

The campaign is the second revelation of a disinformation campaign used by Democrats in the special election, according to the Times. The newspaper reported last month that New Knowledge, a cybersecurity research firm, used social media posts to spread disinformation in the race.

Both campaigns were reportedly modeled after the disinformation campaign carried out by Russia on social media ahead of the 2016 presidential election, a campaign that aimed to help then-candidate Donald Trump defeat Democratic nominee Hillary Clinton.

Each of the disinformation campaigns in Alabama received $100,000 from Investing in Us, a group that supports progressive political causes, according to the Times. Read more here.

 

Remember: Foreign influence campaigns have been a major concern for U.S. officials, but domestic efforts haven't earned as much scrutiny. Sen. Doug Jones (D-Ala.), who defeated Moore in the race, condemned the first misinformation campaign and has called for a federal investigation. Jones's legal adviser also told The Times that the senator is preparing to file a complaint with the FEC -- a move that will likely draw more attention to U.S.-based misinformation and disinformation campaigns.

 

HUAWEI STRIKES BACK: Chinese technology giant Huawei has sued U.S. technology firm InterDigital Inc., alleging the company hasn't fairly licensed its intellectual property in China, Reuters reported Monday.

InterDigital wrote in a filing that Huawei had filed a lawsuit on Jan. 2 accusing the U.S. firm of not licensing patents on fair and nondiscriminatory terms, according to the news agency.

The lawsuit, filed in the Shenzhen Intermediate People's Court, specifically concerns patents related to wireless telecommunication requirements.

InterDigital and Huawei previously had a patent licensing agreement but it expired at the end of 2018, according to Reuters. InterDigital, which is based in Delaware, said Huawei has asked the court to determine the royalty rate on its products for the next four years. Read more here.

 

IT'S ONE FACEBOOK, MICHAEL. WHAT COULD IT COST? The average person would need to be paid more than $1,000 to agree to stop using Facebook for a year, a new study suggests.

As part of a study that was published in PLOS One, researchers conducted auction experiments in which winners were paid to deactivate their Facebook accounts for up to one year.

When Facebook users were paid to deactivate their accounts for the full year, it consistently required more than $1,000, the study found.

The researchers write in the study that their results show that Facebook provides large benefits to its users.

"While the measurable impact Facebook and other free online services have on the economy may be small, our results show that the benefits these services provide for their users are large," the study reads. Read more here.

 

AT&T GOES OVERSEAS: Telecommunications giant AT&T eliminated more than 10,000 U.S. jobs last year and outsourced some of those positions to contractors overseas, the Communications Workers of America (CWA) said in a report released Monday.

CWA for months has raised questions about AT&T's layoffs following the 2017 tax-cut law, which the union says resulted in roughly $20 billion in tax savings for the telecom company.

"Iconic U.S. telecom giant AT&T received an unprecedented windfall from the Tax Cuts and Jobs Act of 2017, which President Trump signed into law in December 2017," CWA said in its report. "But despite this massive boost to its profits, the company is choosing to undercut and offshore American jobs."

CWA estimated that AT&T has eliminated 10,700 jobs across the country, saying the cuts have come by way of closing or shrinking dozens of call centers. The union said AT&T is replacing U.S. workers with low-wage contractors overseas. Read more here.

 

HOW TO NOT GET HACKED 101: The National Counterintelligence and Security Center (NCSC) on Monday launched a program aimed at helping U.S. companies protect themselves from cyber attacks or other threats from foreign nation-state actors.

The NCSC, housed within the Office of the Director of National Intelligence (ODNI), is now sharing materials on how firms can guard themselves against threats to the supply chain -- or components manufactured outside of the U.S. -- spear-phishing campaigns and economic espionage, like the theft of intellectual property.

"Make no mistake, American companies are squarely in the cross-hairs of well-financed nation-state actors, who are routinely breaching private sector networks, stealing proprietary data, and compromising supply chains," NCSC Director William Evanina said in a statement.

"The attacks are persistent, aggressive, and cost our nation jobs, economic advantage, and hundreds of billions of dollars," he continued.

The materials include videos on topics like social media deception as well as brochures and posters that share facts like how foreign intelligence agencies might try to access private networks to steal private information. Read more here.

 

UBER DRIVER PLEADS GUILTY TO FATAL SHOOTINGS BETWEEN FARES: The Uber driver in Michigan charged with shooting eight people between rides pleaded guilty to all counts against him on Monday.

Jason Dalton this week cut jury selection short in order to plead guilty to six counts of murder, two counts of attempted murder and eight counts of felony use of a firearm, local NBC affiliate WOOD reported.  

The shootings occurred in Kalamazoo, Mich., in 2016. Dalton reportedly shot eight people throughout the course of one night around the city. He gave Uber rides in between the shootings, which took place over five hours, according to WOOD. None of the Uber users were harmed.

Dalton has previously stated that the Uber app turned him into a "puppet" that night, choosing which people he would target in the shootings on Feb. 20, 2016. His attorney several days ago said he would not pursue an insanity defense, WOOD reported.

Dalton is facing the possibility of a life sentence in prison without parole. Read more here.

 

AN OP-ED TO CHEW ON: Lessons to take from drones shutting down Gatwick airport.

 

A LIGHTER CLICK: Old man yells at cloud or Old man gets in cloud.

 

NOTABLE LINKS FROM AROUND THE WEB:

Republicans question progress on probe of DOJ, FBI actions during 2016 election. (The Hill)

South Carolina voting machines miscounted hundreds of ballots, report finds. (StateScoop)

China offered to bail out troubled Malaysian fund in return for deals. (The Wall Street Journal)

AT&T decides 4G is now "5G," starts issuing icon-changing software updates. (Ars Technica)

Apple's biggest problem? My mom. (The New York Times)

 
 
 
 
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SearchCap: Bing Ads AI, Google rich results test, Google Manufacturer Center

 


 
Featured story
 

Google's Rich Results testing tool now supports code editing

 

Jan 7, 2019 by Barry Schwartz

You can now edit the code in the rich results test and see what those edits do in real time.

 
From Search Engine Land
 
Google Manufacturer Center adds rich content, deeper analytics, expands availability
  Jan 7, 2019 by Ginny Marvin

A new "From the manufacturer" section in Google Shopping product pages can feature brand-supplied rich content.

 
StrategiQ launches Spark, an SEO deployment platform
  Jan 7, 2019 by Barry Schwartz

The tool employs Cloudflare Workers to make changes server-side.

 
Leading local SEO predictions: Reserve with Google will grow, real-time local inventory gets real
  Jan 7, 2019 by Greg Sterling

GMB messaging, voice search optimization, local inventory data, Q&A and the decline of SMB websites are all explored.

 
Bing Ads' AI-powered Performance Insights now available globally
  Jan 7, 2019 by Robin Kurzer

The tool provides an on-the-spot way to take action on performance changes in your accounts.

 
Google buys expert community and 'answer engine' Superpod for $60 million
  Jan 4, 2019 by Greg Sterling

The speculation is that Superpod founders and assets will be used to improve Google Assistant.

From Marketing Land
 
Spotify opens personalized 'Discover Weekly' playlists to brand sponsorships
  Jan 7, 2019 by Amy Gesenhues

The company has started testing an advertising opportunity that will allow brands to sponsor the curated playlists "end-to-end."

 
Help us anonymously benchmark marketing operations and technology salaries
  Jan 7, 2019 by Scott Brinker

Please give us just 3 minutes from your day to participate in our 2019 Marketing Technology & Operations Salary Survey.

 
How marketers can counter chatbot backlash
  Jan 7, 2019 by Barry Levine

With such a wide variation in chatbot performance, users may begin to avoid the conversational interfaces unless marketers take action.

 
As CES opens, Amazon, Google tout digital assistant stats that highlight respective market strengths
  Jan 7, 2019 by Greg Sterling

Amazon claims more than 100 million Alexa devices sold; Google says Assistant will soon reach 1 billion devices.


 
 

Become a legendary search marketer. Attend SMX West, January 30-31!

Are you looking to drive campaign success, validate your search marketing approach, and connect with the search community? Attend Search Engine Land's SMX West, January 30-31, 2019 for 30+ expert led sessions, networking, amenities, and more. Learn from the experts who know PPC, SEO, social, analytics, retail, and mobile better than anyone. You'll spend less time out of the office and gain amazing actionable tactics… we guarantee it. View rates and register today!

 

Connect with us on:

Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here.
News | SEO | SEM | Local | Retail | Social
 
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This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 
 

Marketing Day: Spotify branded sponsorships, martech salary survey, digital assistants at CES

 


 
Featured story
 

As CES opens, Amazon, Google tout digital assistant stats that highlight respective market strengths

 

Jan 7, 2019 by Greg Sterling

Amazon claims more than 100 million Alexa devices sold; Google says Assistant will soon reach 1 billion devices.

 
From Marketing Land
 
Spotify opens personalized 'Discover Weekly' playlists to brand sponsorships
  Jan 7, 2019 by Amy Gesenhues

The company has started testing an advertising opportunity that will allow brands to sponsor the curated playlists "end-to-end."

 
Help us anonymously benchmark marketing operations and technology salaries
  Jan 7, 2019 by Scott Brinker

Please give us just 3 minutes from your day to participate in our 2019 Marketing Technology & Operations Salary Survey.

 
How marketers can counter chatbot backlash
  Jan 7, 2019 by Barry Levine

With such a wide variation in chatbot performance, users may begin to avoid the conversational interfaces unless marketers take action.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
The MarTech agenda is live. See what's in store & join us in San Jose!
  Jan 7, 2019 by Scott Brinker

Seasoned marketers are right to be wary of too many industry predictions, but I'm quite certain of three things for the year ahead: Marketing technology and operations management will be integral to marketing in 2019. Martech tools, talents, tactics, and the overall marketing world will continue to change.


Online Marketing News From Around The Web
 
Ad Loads Are Actually Increasing, But That Won't Offset TV's Long-Term Negative Trends, AdExchanger
 
Amazon is getting more serious about Alexa in the car with Telenav deal, TechCrunch
 
Amazon sets up virtual furniture showroom online, Retail Dive
 
Convert your mobile browsers into buyers with these recommendations, Get Elastic
 
How to Use Quizzes in Facebook Lead Ads, Social Media Examiner
 
Insights on How to Achieve the Greatest Marketing Impact, Marketo
 
Releasing the Quora Ads Connector, Supermetrics
 

Become a legendary search marketer. Attend SMX West, January 30-31!

Are you looking to drive campaign success, validate your search marketing approach, and connect with the search community? Attend Search Engine Land's SMX West, January 30-31, 2019 for 30+ expert led sessions, networking, amenities, and more. Learn from the experts who know PPC, SEO, social, analytics, retail, and mobile better than anyone. You'll spend less time out of the office and gain amazing actionable tactics… we guarantee it. View rates and register today!

 

Connect with us on:

Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here.
MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local
 
This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA