SearchCap: Bing Ads AI, Google rich results test, Google Manufacturer Center

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Google's Rich Results testing tool now supports code editing   Jan 7, 2019 by Barry Schwartz You can now edit the code in the rich results test and see what those edits do in real time.

From Search Engine Land

Google Manufacturer Center adds rich content, deeper analytics, expands availability   Jan 7, 2019 by Ginny Marvin A new "From the manufacturer" section in Google Shopping product pages can feature brand-supplied rich content.

StrategiQ launches Spark, an SEO deployment platform   Jan 7, 2019 by Barry Schwartz The tool employs Cloudflare Workers to make changes server-side.

Leading local SEO predictions: Reserve with Google will grow, real-time local inventory gets real   Jan 7, 2019 by Greg Sterling GMB messaging, voice search optimization, local inventory data, Q&A and the decline of SMB websites are all explored.

Bing Ads' AI-powered Performance Insights now available globally   Jan 7, 2019 by Robin Kurzer The tool provides an on-the-spot way to take action on performance changes in your accounts.

Google buys expert community and 'answer engine' Superpod for $60 million   Jan 4, 2019 by Greg Sterling The speculation is that Superpod founders and assets will be used to improve Google Assistant.

From Marketing Land

Spotify opens personalized 'Discover Weekly' playlists to brand sponsorships   Jan 7, 2019 by Amy Gesenhues The company has started testing an advertising opportunity that will allow brands to sponsor the curated playlists "end-to-end."

Help us anonymously benchmark marketing operations and technology salaries   Jan 7, 2019 by Scott Brinker Please give us just 3 minutes from your day to participate in our 2019 Marketing Technology & Operations Salary Survey.

How marketers can counter chatbot backlash   Jan 7, 2019 by Barry Levine With such a wide variation in chatbot performance, users may begin to avoid the conversational interfaces unless marketers take action.

As CES opens, Amazon, Google tout digital assistant stats that highlight respective market strengths   Jan 7, 2019 by Greg Sterling Amazon claims more than 100 million Alexa devices sold; Google says Assistant will soon reach 1 billion devices.

Search News From Around The Web

Google Adds Your Match Score to Local Packs, Sergey Alakov

DuckDuckGo: No, we're not using browser fingerprinting to track you, TechCrunch

Google gets go-ahead from Central Bank for payments, Irish Times

Google Says Unnatural Links By Humans Or Bots Are Your Responsibility, Search Engine Roundtable

Google Search Ranking Algorithm Update January 6th, Search Engine Roundtable

Here's how the Google Assistant became more helpful in 2018, Google Blog

Taking Local Inventory Online: An Interview with Pointy's Mark Cummins, Moz

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