Marketing Day: Spotify branded sponsorships, martech salary survey, digital assistants at CES

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As CES opens, Amazon, Google tout digital assistant stats that highlight respective market strengths   Jan 7, 2019 by Greg Sterling Amazon claims more than 100 million Alexa devices sold; Google says Assistant will soon reach 1 billion devices.

From Marketing Land

Spotify opens personalized 'Discover Weekly' playlists to brand sponsorships   Jan 7, 2019 by Amy Gesenhues The company has started testing an advertising opportunity that will allow brands to sponsor the curated playlists "end-to-end."

Help us anonymously benchmark marketing operations and technology salaries   Jan 7, 2019 by Scott Brinker Please give us just 3 minutes from your day to participate in our 2019 Marketing Technology & Operations Salary Survey.

How marketers can counter chatbot backlash   Jan 7, 2019 by Barry Levine With such a wide variation in chatbot performance, users may begin to avoid the conversational interfaces unless marketers take action.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

The MarTech agenda is live. See what's in store & join us in San Jose!   Jan 7, 2019 by Scott Brinker Seasoned marketers are right to be wary of too many industry predictions, but I'm quite certain of three things for the year ahead: Marketing technology and operations management will be integral to marketing in 2019. Martech tools, talents, tactics, and the overall marketing world will continue to change.

Online Marketing News From Around The Web   Ad Loads Are Actually Increasing, But That Won't Offset TV's Long-Term Negative Trends, AdExchanger   Amazon is getting more serious about Alexa in the car with Telenav deal, TechCrunch   Amazon sets up virtual furniture showroom online, Retail Dive   Convert your mobile browsers into buyers with these recommendations, Get Elastic   How to Use Quizzes in Facebook Lead Ads, Social Media Examiner   Insights on How to Achieve the Greatest Marketing Impact, Marketo   Releasing the Quora Ads Connector, Supermetrics

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