SearchCap: Google 404s, conversion optimization & surveys

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Help us anonymously benchmark marketing operations and technology salaries   Jan 8, 2019 by Scott Brinker Please give us just 3 minutes from your day to participate in our 2019 Marketing Technology & Operations Salary Survey.

From Search Engine Land

Need to expedite page removal in Google's search index? Try a temporary sitemap file   Jan 8, 2019 by Barry Schwartz Do you need to remove a lot content from Google quickly? Here is how to do it if you own the site.

Learn how one startup doubled CPL and saved money   Jan 8, 2019 by Duane Brown In this case study, a focus on keywords and cleaning up data to better understand CRO led to a 55 percent decrease in purchase CPA and larger deal size leads.

From Marketing Land

Amazon's latest ad test: Targeted Product Sampling   Jan 8, 2019 by Ginny Marvin The program, currently in pilot, could eventually be available to CPG companies via Amazon's self-service ad platform.

The MarTech agenda is live. See what's in store & join us in San Jose!   Jan 8, 2019 by Scott Brinker Seasoned marketers are right to be wary of too many industry predictions, but I'm quite certain of three things for the year ahead: Marketing technology and operations management will be integral to marketing in 2019. Martech tools, talents, tactics, and the overall marketing world will continue to change. Marketers eager to master this discipline, learn […]

MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud   Jan 8, 2019 by Amy Gesenhues The third-party integrations are aimed at eliminating invalid traffic on the mobile app exchange.

Winning on Amazon: Here are 3 strategies that can help   Jan 8, 2019 by Andrew Waber Ask hard questions about your product assortment and get yourself ready for the 'One Vendor' change on the Brand Registry.

Akamai buys identity provider Janrain   Jan 7, 2019 by Barry Levine With Gigya now owned by SAP, marketers will deal with the two main, formerly independent identity providers as part of complementary ecosystems.

Search News From Around The Web

How to decide what faceted pages you should index - #CrawlingMondays 2nd Episode, Aleyda Solis

Back to the drawing board! Doodle for Google returns., Google Blog

Identify missing phrases in your content using the SEMrush or Search Console API, Builtvisible

Principles for evolving technology policy in 2019, Google Blog

Use 404s & Temporary Sitemaps To Speed Up Page Removal From Google Search, Search Engine Roundtable

What Happens When SEO and CRO Conflict?, Moz

Why you should try out the new Yoast SEO analysis, Yoast

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Marketing Day: The MarTech agenda, Amazon’s targeted product sampling ad tests, more

Featured story

Amazon's latest ad test: Targeted Product Sampling   Jan 8, 2019 by Ginny Marvin The program, currently in pilot, could eventually be available to CPG companies via Amazon's self-service ad platform.

From Marketing Land

The MarTech agenda is live. See what's in store & join us in San Jose!   Jan 8, 2019 by Scott Brinker Seasoned marketers are right to be wary of too many industry predictions, but I'm quite certain of three things for the year ahead: Marketing technology and operations management will be integral to marketing in 2019. Martech tools, talents, tactics, and the overall marketing world will continue to change.

Winning on Amazon: Here are 3 strategies that can help   Jan 8, 2019 by Andrew Waber Ask hard questions about your product assortment and get yourself ready for the 'One Vendor' change on the Brand Registry.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud   Jan 8, 2019 by Amy Gesenhues The third-party integrations are aimed at eliminating invalid traffic on the mobile app exchange.

For more marketing news from around the web, check out the full Marketing Day article on our site.

Become a legendary search marketer. Attend SMX West, January 30-31! Are you looking to drive campaign success, validate your search marketing approach, and connect with the search community? Attend Search Engine Land's SMX West, January 30-31, 2019 for 30+ expert led sessions, networking, amenities, and more. Learn from the experts who know PPC, SEO, social, analytics, retail, and mobile better than anyone. You'll spend less time out of the office and gain amazing actionable tactics… we guarantee it. View rates and register today!

Connect with us on: Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here. MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us

 

Akamai buys Janrain, benchmarking marketing salaries and more

Featured story

Akamai buys identity provider Janrain   Jan 7, 2019 by Barry Levine With Gigya now owned by SAP, marketers will deal with the two main, formerly independent identity providers as part of complementary ecosystems.

From MarTech Today

The MarTech agenda is live. See what's in store & join us in San Jose!   Jan 7, 2019 by Scott Brinker Seasoned marketers are right to be wary of too many industry predictions, but I'm quite certain of three things for the year ahead: Marketing technology and operations management will be integral to marketing in 2019.

Help us anonymously benchmark marketing operations and technology salaries   Jan 7, 2019 by Scott Brinker Please give us just 3 minutes from your day to participate in our 2019 Marketing Technology & Operations Salary Survey.

From Marketing Land

As CES opens, Amazon, Google tout digital assistant stats that highlight respective market strengths   Jan 7, 2019 by Greg Sterling Amazon claims more than 100 million Alexa devices sold; Google says Assistant will soon reach 1 billion devices.

From Around The Web

Amazon is getting more serious about Alexa in the car with Telenav deal, TechCrunch

Amazon sets up virtual furniture showroom online, Retail Dive

Beware Big Tech's Data Privacy Doublespeak | Fortune, fortune.com

Blockchain's Impact on Digital Marketing, www.business.com

Cashierless checkout startup Standard Cognition buys Explorer.ai | Mobile Marketing Magazine, mobilemarketingmagazine.com

Data Gravity and What It Means for Enterprise Data Analytics and AI Architectures | CIO, www.cio.com

How To Use Big Data To Strengthen Your Business Development Strategies, www.forbes.com

The programmatic marketer's 2019 checklist - Digiday, digiday.com

What Is XR, and How Do I Get It? | WIRED, www.wired.com

Marketing technology management — MarTech — is the fabric of the future If you're looking for a conference that will prep you to navigate the marketing complexities, technologies, and organizational challenges you face daily -- MarTech® is the place to be. Join us April 3-5, 2019 in San Jose, CA for best practices and relevant case studies from senior marketers. Explore the possibilities at the intersection of marketing, technology, and management. View rates and register now!

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Ads | Marketing | Content | Social | Commerce | Sales | Analytics | Management   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: MarTech Today - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us