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Help us anonymously benchmark marketing operations and technology salaries   Jan 8, 2019 by Scott Brinker Please give us just 3 minutes from your day to participate in our 2019 Marketing Technology & Operations Salary Survey.

From Search Engine Land

Need to expedite page removal in Google's search index? Try a temporary sitemap file   Jan 8, 2019 by Barry Schwartz Do you need to remove a lot content from Google quickly? Here is how to do it if you own the site.

Learn how one startup doubled CPL and saved money   Jan 8, 2019 by Duane Brown In this case study, a focus on keywords and cleaning up data to better understand CRO led to a 55 percent decrease in purchase CPA and larger deal size leads.

From Marketing Land

Amazon's latest ad test: Targeted Product Sampling   Jan 8, 2019 by Ginny Marvin The program, currently in pilot, could eventually be available to CPG companies via Amazon's self-service ad platform.

The MarTech agenda is live. See what's in store & join us in San Jose!   Jan 8, 2019 by Scott Brinker Seasoned marketers are right to be wary of too many industry predictions, but I'm quite certain of three things for the year ahead: Marketing technology and operations management will be integral to marketing in 2019. Martech tools, talents, tactics, and the overall marketing world will continue to change. Marketers eager to master this discipline, learn […]

MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud   Jan 8, 2019 by Amy Gesenhues The third-party integrations are aimed at eliminating invalid traffic on the mobile app exchange.

Winning on Amazon: Here are 3 strategies that can help   Jan 8, 2019 by Andrew Waber Ask hard questions about your product assortment and get yourself ready for the 'One Vendor' change on the Brand Registry.

Akamai buys identity provider Janrain   Jan 7, 2019 by Barry Levine With Gigya now owned by SAP, marketers will deal with the two main, formerly independent identity providers as part of complementary ecosystems.

Search News From Around The Web

How to decide what faceted pages you should index - #CrawlingMondays 2nd Episode, Aleyda Solis

Back to the drawing board! Doodle for Google returns., Google Blog

Identify missing phrases in your content using the SEMrush or Search Console API, Builtvisible

Principles for evolving technology policy in 2019, Google Blog

Use 404s & Temporary Sitemaps To Speed Up Page Removal From Google Search, Search Engine Roundtable

What Happens When SEO and CRO Conflict?, Moz

Why you should try out the new Yoast SEO analysis, Yoast

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