Marketing Day: Digital agencies on hiring, still the early days for YouTube performance ads, more

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Digital agencies are hiring, focusing on retention in 2019   Feb 5, 2019 by Robin Kurzer Agencies share what kinds of roles they are hiring for, and how to be strategic about hiring to get the best employees.

From Marketing Land

Prepare to say goodbye to Facebook ad set budgets   Feb 5, 2019 by Amy Gesenhues All Facebook campaigns will run with campaign budget optimization as of September.

Google: Still 'early days' for performance advertising on YouTube   Feb 5, 2019 by Ginny Marvin On its fourth-quarter 2018 earnings call, the company noted YouTube's contributions to revenue growth and cited performance formats and YouTube TV initiatives as areas of future growth.

YouTube lets some advertisers buy masthead ads on CPM basis   Feb 5, 2019 by Amy Gesenhues Previously, YouTube Masthead ads (that run at the top of YouTube's Home feed) were only available on cost-per-day buying terms.

The growth opportunity DTC brands shouldn't neglect   Feb 5, 2019 by Casey Wuestefeld Direct to consumer brands should focus their open web spend on formats and strategies that work within the mid-funnel, which means emphasizing content.

Women love mobile games and brand advertisers should play along   Feb 5, 2019 by Christy Wong-Taylor Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here's how.

Brand equity: Does your email build it up or tear it down?   Feb 5, 2019 by Ryan Phelan Here are three questions to ask yourself before you send your next campaign.

Why subscription and consumption services need a different kind of marketing   Feb 4, 2019 by Barry Levine SAP and McKinsey point to the different approaches needed by marketing and advertising for these growing channels.

Facebook introduces household income targeting based on US ZIP code averages   Feb 4, 2019 by Amy Gesenhues The new feature allows advertisers to target ads based on where a user's household income falls percentage-wise (top 5%, top 10%, etc.).

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Webinar: 3 Types of Silos Killing Your Marketing Team   Feb 5, 2019 by Digital Marketing Depot Marketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so you can continuously optimize those processes for better results. But when teams are using disconnected technology, workflows and processes, it can be a struggle to manage day-to-day tasks.

Online Marketing News From Around The Web   DiscoverOrg Acquires ZoomInfo, Globe Newswire   Facebook Makes First Blockchain Acquisition With Chainspace, Cheddar   Facebook's Early Days at Harvard, The Atlantic   How To Measure Your Content's Revenue Efficiency, Marketo   How to Prepare a Video Marketing Strategy, My Emma   Measuring the Success of TrueView YouTube Ads, PPC Hero   Reddit is raising a huge round near a $3 billion valuation, TechCrunch   The 6-Step Plan to Escape the Spam Folder, AWeber   When Marketing Personalization Becomes Too Intrusive, CMS Wire

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News Alert: GOP senators think Trump would win vote on emergency declaration

View in your browser     GOP senators think Trump would win vote on emergency declaration Republican senators predict that when push comes to shove, their conference will back President Trump and turn aside any resolution from Democrats that seeks to stop his use of an emergency declaration to build a wall on the border.  Republicans say Democrats will probably need five GOP votes if they are to win passage of a disapproval resolution, as Sen. Joe Manchin (D-W.Va.) says he supports a national emergency declaration.  That’s a high bar, GOP lawmakers say, particularly on Trump’s signature issue.  Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2019 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

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SEO & SEM tactics for the most advanced marketers in the world   Dear SMX Enthusiast, Join us at SMX® Advanced for the search marketing event of the year! Actionable search marketing tactics, professional connections that will advance your career, and community celebrations like the Search Engine Land Awards await you in Seattle June 3-5. The site up and registration is open! Here's a sneak peek at some of the sessions in store... What's New With Schema & Structured Data The New Renaissance of JavaScript The Evolving Landscape Of Local Search Cracking Attribution In A Cross-Channel, Cross-Device World Automation: The Next Generation What's New & Crucial In SEM The complete agenda will be live next week! If you're serious about expanding your knowledge and learning the latest techniques and tactics for continued search marketing success, this show was made for you. But don't take our word for it… Read what some past attendees have to say… "Fantastic as usual from the content to the food! Great to learn from the best even as a 20 year veteran." - David Temple – Universal Technical Institute "I have tons of actionable tips and services I'm going to take a look at for my company and I'm excited to be a loyal annual attendee!" - Jacquelyn Pica – The Penny Hoarder "SMX Advanced was a professional gamechanger for me, and is truly in a league of its own when it comes to SEO conferences." - Upasna Gautam – Ziff Davis Read more testimonials here. Register now & save up to $900 Now is the best time to secure your seat for SMX® Advanced - prices will never be lower AND this show always sells out. Choose the pass that suits your goals and budget:   All Access Pass: The complete SMX experience -- all sessions, keynotes, clinics, networking events, and amenities. Book now and save $450 off on-site rates! All Access + Workshop Combo (best value!): Maximize your learning with a full-day pre-conference workshop. Choose between Advanced SEO, Advanced AdWords, Advanced Technical SEO, and Advanced In-House SEO. Book now and save $900 off on-site rates! Networking Pass: Access the Expo Hall, sponsored sessions, networking events, WiFi, and the epic Search Engine Land Awards & Afterparty -- all for just $149 ($300 off on-site rates!). We guarantee you'll walk away with at least one actionable tactic that will bring your marketing to an even greater level of success in 2019 and beyond. See you in Seattle! - Chris Sherman, VP and Programming Chair, Search Marketing Expo P.S. The 2019 Search Engine Land Awards Ceremony and Afterparty will take place June 4 during SMX Advanced! This is your chance to impress new clients, receive international recognition, and take home the highest honor in search marketing. Learn more about what it takes to win.

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Marketing for subscription services, conventional marketing history and the evolution of Google Display ads

Featured story

Why subscription and consumption services need a different kind of marketing   Feb 4, 2019 by Barry Levine SAP and McKinsey point to the different approaches needed by marketing and advertising for these growing channels.

From MarTech Today

Conventional marketing wisdom is history   Feb 4, 2019 by Scott Brinker When it comes to delivering exceptional experiences, maximizing ROI, and achieving company goals, conventional marketing wisdom is history. Success today depends on how you connect your strategy and organization to your marketing technology stack, all while checking assumptions, challenging organizational dogma, and letting go of outdated beliefs. The MarTech® Conference was designed for marketing leaders […]

From Marketing Land

Google Display ads have evolved: What's next for display?   Feb 4, 2019 by Brad Bender After 15 years of the classic image ad, here are three new ways to drive growth.

From Around The Web

33 Must-Have Content Creation Tools Every Brand Needs, Socialbakers

Why Ad Tech Needs to Shift Toward a Managed-Service Model, Street Fight

4 Ways to Balance Personalization and Privacy in the AI-Driven Call Center, www.cmswire.com

More than half of online retailers plan to change their ecommerce platforms this year, www.digitalcommerce360.com

Six case studies of machine-learning powered email marketing – Econsultancy, econsultancy.com

This Year's Super Bowl Tackles Our Relationship With Tech, www.forbes.com

Marketing technology management — MarTech — is the fabric of the future If you're looking for a conference that will prep you to navigate the marketing complexities, technologies, and organizational challenges you face daily -- MarTech® is the place to be. Join us April 3-5, 2019 in San Jose, CA for best practices and relevant case studies from senior marketers. Explore the possibilities at the intersection of marketing, technology, and management. View rates and register now!

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