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2018年2月20日 星期二

Marketing Day: Belgian court fines Facebook, social media shortcuts & more

 
 
Featured story
 

Why hacking social media algorithms is a losing strategy

 

Feb 20, 2018 by Mark Traphagen

Shortcuts to social media success may be tempting, but columnist Mark Traphagen explains why they're not the best way to proceed.

 
From Marketing Land
 
Forrester report: Here are the biggest myths about blockchains
  Feb 20, 2018 by Barry Levine

The research firm lays out the top ways in which the hype about this technology approach misrepresents the reality.

 
Digital billboards in the UK will today start showing hacking attempts
  Feb 20, 2018 by Barry Levine

The campaign, sponsored by an insurance company, intends to demonstrate how often hacking attempts are made on a typical small business site.

 
Belgian court to fine Facebook up to $125 million if it doesn't comply with latest privacy ruling
  Feb 20, 2018 by Robin Kurzer

The decision marks latest chapter in longstanding conflict between the Belgian data privacy commission and the social media giant.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Pandora rolls out programmatic audio ads through limited number of DSPs
  Feb 20, 2018 by Amy Gesenhues

The streaming music service reports that its audio inventory initially will be available through AdsWizz's AudioMatic, The Trade Desk and MediaMath.

 
Over a year out from P&G's ultimatum: Are brands any safer? Is programmatic ad buying any more transparent?
  Feb 20, 2018 by Robin Kurzer

In the absence of significant progress, marketers indicate that ad dollars may — at least temporarily — migrate back to TV.

 
How companies are using chatbots for marketing: Part 2
  Feb 20, 2018 by Daniel Faggella

What does it take to be successful with chatbots? Contributor Daniel Faggella continues his series showcasing ways companies are already employing this technology.

 
When it comes to marketing, it pays to think like the big guys
  Feb 20, 2018 by Chuck Moran

Marketing technology lets small brands execute campaigns modeled on elaborate international product launches. Contributor Chuck Moran explains how.

 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose

Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

 

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