SearchCap: Google News meta keywords, Yelp attribution & AdWords scripting

Featured story

Google drops support for meta news keywords tag   Feb 20, 2018 by Barry Schwartz After years of telling publishers to use the news meta keyword tag, Google said it stopped supporting it months ago.

From Search Engine Land

How to sync your keywords and ad labels with an AdWords Script   Feb 20, 2018 by Daniel Gilbert Columnist Daniel Gilbert shares a free script to help solve labeling issues by copying labels within an ad group from ads to keywords or vice versa.

Enterprise SEO and cross-channel performance: Activation and integration   Feb 20, 2018 by Jim Yu A strong website is a lifeline for most companies. Contributor Jim Yu recommends using it to push smart SEO content, social agendas and AI first technologies.

Yelp tests offline attribution using guest WiFi and email matching   Feb 20, 2018 by Greg Sterling The company said that every $1 spent on Yelp ads resulted in a $110 offline return, based on aggregate transaction data.

Why entities may power the future of location-based data   Feb 20, 2018 by Adam Dorfman Businesses with physical locations need to strengthen their entities, says Columnist Adam Dorfman — doing so helps Google track customers and strengthen your findability.

Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing   Feb 20, 2018 by Sponsored Content: Amplero If you were paying attention, 2017 might have seemed like the year that industry pundits' predictions about the death of retail finally came to fruition.

From Marketing Land

Why hacking social media algorithms is a losing strategy Feb 20, 2018 by Mark Traphagen Shortcuts to social media success may be tempting, but columnist Mark Traphagen explains why they're not the best way to proceed.

Belgian court to fine Facebook up to $125 million if it doesn't comply with latest privacy ruling Feb 20, 2018 by Robin Kurzer The decision marks latest chapter in longstanding conflict between the Belgian data privacy commission and the social media giant.

Search News From Around The Web

Google: hreflang The Most Complex Aspect Of SEO, Search Engine Roundtable

Related Questions are Joined by 'People Also Search For' Refinements; Now Using a Question Graph, SEO By The Sea

5 Reasons Your SEO Consulting Project Is Failing + How to Turn It Around, BruceClay.com

Bing Adds Trending Carousel Search Feature for Some Websites, The SEM Post

How Augmented Reality Will Change Local SEO, Street Fight

How to Change Your WordPress Domain (Keeping SEO Benefits), kinsta.com

How to Implement Hreflang & Canonical Tags Correctly, Portent

Is Content Pruning Good for SEO? Case Studies + Experts' Opinions, cognitiveseo.com

PPC Landing Pages for Lead Generation: 5 Best Practices, Hallam Internet

Upcoming changes to ad network type columns in AdWords API and Scripts reports, Google Ads Developer Blog

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