Marketing Day: Sharing on Facebook, Twitter news & Snapchat’s Snap Store

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Sharing on social in the wake of Facebook's recent algorithm update: what you need to know   Feb 2, 2018 by Rachel Lindteigen If you're worried about Facebook's changes to its News Feed, don't panic just yet. Columnist Rachel Lindteigen shares ways to expand the reach of your content in the wake of the update.

From Marketing Land

What's going on with Google brand CPC? Feb 2, 2018 by Andy Taylor Brands may be at Google's mercy when it comes to the price of branded traffic, but Columnist Andy Taylor outlines steps they can take to reduce their CPC pain.

Best practices for onboarding new clients Feb 2, 2018 by Digital Marketing Depot Live Webinar: Thursday, February 15, 2018 -- 1:00 PM ET (10:00 AM PT)

YouTube sees 80% lift in people watching sports highlight videos during the last year Feb 2, 2018 by Amy Gesenhues According to YouTube, sports fans are watching more sports-related videos than ever.

The changing role of "sales" kickoffs & why marketing should drive Feb 2, 2018 by Scott Vaughan Contributor Scott Vaughan shares tips on how to make your annual revenue kick-off event as successful as possible.

Twitter gives developers full access to its entire archive of tweets Feb 2, 2018 by Robin Kurzer Businesses can now identify and analyze Twitter trends in customer sentiment over time.

Snapchat opens in-app shopping section with Snap Store   Feb 1, 2018 by Tim Peterson Snap could reap additional revenue by opening up its in-app store to outside brands and selling sponsored listings within it.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Jaywing launches neural net-powered Archetype predictive engine for non-technical marketers   Feb 2, 2018 by Barry Levine The UK-based marketing firm says the new engine has greater accuracy and flexibility than standard prediction tools.

How are SMEs preparing for GDPR?   Feb 2, 2018 by Robin Kurzer Lack of awareness is rampant, but SMEs in the know are taking the regulation seriously.

Amazon posted $60.5 billion in Q4 revenues & ad business grew 60%   Feb 2, 2018 by Greg Sterling Amazon's "other" revenues, which include advertising, grew to $1.7 billion.

With 54% of comScore 1000 publishers adopting ads.txt, OpenX says it will start banning unauthorized inventory   Feb 2, 2018 by Ginny Marvin The ad exchange will implement the new policy in full by the end of this quarter.

After News Feed change, publishers see potential in Facebook Groups but are wary of going all-in   Feb 2, 2018 by Tim Peterson Publishers are experimenting with Facebook Groups — which foster the meaningful interactions Facebook is prioritizing — but want to make sure the investments pay off.

We've got omnichannel all wrong   Feb 2, 2018 by Lewis Gersh Columnist Lewis Gersh discusses the misconceptions surrounding omnichannel marketing and the direction that marketers need to be heading with it.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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