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2018年2月2日 星期五

SearchCap: Mobile app SEO & Google pictures

 
 
Featured story
 

Four new search trends in mobile app discovery

 

Feb 2, 2018 by Brian Solis

Consumers are searching for helpful apps and downloading what best meets their needs. Contributor Brian Solis discusses what you can do to be sure it's your app they discover and download.

 
From Search Engine Land
 
Search in Pics: Google Bike riding, hanging hammocks & Valentine's Day prep
  Feb 2, 2018 by Barry Schwartz

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

 
Who wins? Google & Bing's 'Super Bowl ad' search results are quite different
  Feb 2, 2018 by Ginny Marvin

Searches for 'Super Bowl ads' will surge ahead of Sunday's kickoff. Here's what the engines are serving up.

 
Community Corner: Spotlight on Search Engine Land Award Winners Odd Dog Media & SapientRazorfish
  Feb 2, 2018 by Amy Gesenhues

An interview series highlighting 2017's Award winners: a look at the work they accomplished and the results they achieved.

From Marketing Land
 
Best practices for onboarding new clients
  Feb 2, 2018 by Digital Marketing Depot

Your customers have more choices for products and services than ever before. And with the proliferation of digital communications, it's easier for your competition to reach your prospective customers — and harder for you to stand out. To be successful, winning a new customer isn't enough.

 
YouTube sees 80% lift in people watching sports highlight videos during the last year
  Feb 2, 2018 by Amy Gesenhues

According to YouTube, sports fans are watching more sports-related videos than ever.

 
Sharing on social in the wake of Facebook's recent algorithm update: what you need to know
  Feb 2, 2018 by Rachel Lindteigen

If you're worried about Facebook's changes to its News Feed, don't panic just yet. Columnist Rachel Lindteigen shares ways to expand the reach of your content in the wake of the update.

 
The changing role of "sales" kickoffs & why marketing should drive
  Feb 2, 2018 by Scott Vaughan

Contributor Scott Vaughan shares tips on how to make your annual revenue kick-off event as successful as possible.

 
Twitter gives developers full access to its entire archive of tweets
  Feb 2, 2018 by Robin Kurzer

Businesses can now identify and analyze Twitter trends in customer sentiment over time.

 
Snapchat opens in-app shopping section with Snap Store
  Feb 1, 2018 by Tim Peterson

Snap could reap additional revenue by opening up its in-app store to outside brands and selling sponsored listings within it.

 
3 tips to make every martech implementation a success
  Feb 1, 2018 by Mary Wallace

Implementing new marketing tools and technologies is no easy task. Columnist Mary Wallace shares three tips to ensure your next martech implementation is successful.


 
 

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose

Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

 

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