Marketing Day: Twitter's spam crackdown, Programmatic ad buying & more

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Twitter takes aggressive steps to curb spam & bot activity by blocking identical actions across multiple accounts   Feb 21, 2018 by Amy Gesenhues New policy restrictions will no longer permit simultaneous posts with identical content across multiple accounts.

From Marketing Land

Measuring real-world foot traffic results from 3 quick-service restaurant campaigns Feb 21, 2018 by Brian Handly Do social media stunts and digital ad campaigns drive real traffic to fast food locations? Contributor Brian Handly describes three campaigns and their results.

It's here! 'Enterprise SEO Platforms: A Marketer's Guide' is all new for 2018. Feb 21, 2018 by Digital Marketing Depot Learn what's new with SEO software in 2018.

Over a year out from P&G's ultimatum: Are brands any safer? Is programmatic ad buying any more transparent? Feb 21, 2018 by Robin Kurzer In the absence of significant progress, marketers indicate that ad dollars may -- at least temporarily -- migrate back to TV.

Google AdSense launches new type of ad format that optimizes placements Feb 21, 2018 by Robin Kurzer The company says that publishers who use Auto ads could see a revenue lift of up to 15%.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Influential launches IBM Watson-powered platform to analyze a brand's social audience   Feb 21, 2018 by Barry Levine That analysis generates an overall marketing strategy about how the brand can best reach its consumers.

Mobiquity launches a blockchain layer for maintaining a data trail   Feb 21, 2018 by Barry Levine The location data provider is one of the first to actually use blockchain technology for enhancing its platform.

Evaluating location data measurement providers? Here are 5 questions you should ask   Feb 21, 2018 by Gladys Kong Contributor Gladys Kong lays out what marketers need to know about location data to plan and gauge the success of their campaigns.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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